Business in a Social Media World
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4 Ways to Build a World Community Around Your Brand - HootSuite


How HootSuite's community team of 18 staff and global volunteers deploy a unique, grassroots approach to building a legion of loyal fans around the world.
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Education and technology: Some trends for 2013 (Infographic)


Want to know what to expect in education in 2013? Check out’s new infographic on potential tech and social media trends. Infographic created by
GIBS Information Centre / GIBSIC's curator insight, February 1, 2013 3:43 AM

Ackn. =  online, e-learning the 'new normal'?  potential tech and social media trends

Paid subscriptions may come to YouTube


Could this be the beginning of a new era in online videos? YouTube is testing an option that would allow channels owners to monetize subscriptions.
The company
Cendrine Marrouat -

Would you pay to watch videos on YouTube? 

The service already has a pay-per-view model for regular movies. This one would be specifically for content creators.

Martin Gysler's comment, January 31, 2013 7:03 AM
No! I think YouTube would like gaining in all activities :-/
Cendrine Marrouat -'s comment, January 31, 2013 1:32 PM
Just like Facebook, but at least Google is telling us. ;-)
Martin Gysler's comment, January 31, 2013 3:50 PM
Yes, I agree Cendrine...

Filter Out Noise by Following the Hashtags That Count for You with TAGtivate


TAGtivate is a startup that simplifies content browsing on the world wide web. Browse and share the content you want by taking advantage of the power of hash...
Lori Marie Cuene's curator insight, January 30, 2013 6:08 PM

Great way to streamline your feeds,allowing you to more easily focus on those relationships you really want to nurture and build! Thanks for sharing this!! 

Beth Kanter's comment, January 30, 2013 9:54 PM
Okay, was all excited thinking I could sign up and play with the tool, but looks they haven't launched yet...
Robin Good's comment, January 31, 2013 2:19 AM
Hi Beth, you are right. I understand. Go get excited though with Scoopweb, I think you will truly enjoy that one.

How valuable are trolls and haters? A lot!


I mentioned it at the beginning of yesterday’s article: A troll invited himself to my interview on Twitter. Answering questions from a host and an audience can be stressful. But add a disgrun...
Cendrine Marrouat -

I believe that everything happens for a reason, even trolls. If you can handle them well, they are actually good for business. 

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Pinterest ready to test new design


The Pinterest team announced on Monday that its main site would soon get a facelift.
The update, which will only be open to a limited number of users as a start
Cendrine Marrouat -

The article also includes the latest stats on Google+ and Twitter.

Liz Escoto's curator insight, February 1, 2013 7:02 PM

Nice article about new design of Pinterest

Google Plus: A Twitter conversation on Communities, profiles, and Authorship


Last year, I had the opportunity to be a guest on #AtomicChat, a weekly Twitter chat centered on content marketing and its importance in the digital world. The conversation was awesome, so when the Atomic Reach crew asked me to co-host again, I did not hesitate!


Tonight, for my second appearance, I talked about Google+ Communities, profiles, and Google Authorship. It was another great hour of insightful conversations — with some trolling thrown in the mix.


Here is the entire interview.

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5 great articles you may have missed (January 21-27, 2013)


Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for January 14-20, 2013

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Big thanks!

I want to thank all the people (740+) who follow this magazine from the bottom of my heart!


Every comment, thumbup, and rescoop reinforces my belief in curation as one of the best branding tools ever.


Knowing that I can help you always makes my day.    



Cendrine Marrouat -'s comment, January 27, 2013 10:10 PM
Thank you, Gerrit!
Jon Turino's comment, January 28, 2013 1:09 PM
You are welcome, Cendrine. Thanks for subscribing to mine as well.
Cendrine Marrouat -'s comment, January 28, 2013 1:33 PM
Thank you, Jon!

Pinterest Introduces 'News' Feature to Improve Content Discovery


Mike Ellsworth's comment, February 4, 2013 4:46 PM
As always, thanks for the reScoop, Anne!
Anne Thomas 's comment, February 4, 2013 4:48 PM
thanks Mike !!
Anne Thomas 's comment, February 4, 2013 4:48 PM
thanks Mike !!

12 Brutally Honest Answers to Your Content Marketing Questions | Social Media Today


Gads of business owners are starving for answers to their questions about making their content marketing programs work. Barry Feldman of @feldmancreative takes an aggressive swing at them. You've been warned.
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My New Title, CHO… Shifting Your Mindset by Shifting Your Focus |


Cendrine Marrouat -

Have you ever heard of the acronym CHO? If not, Ted Rubin has the answer for you.


I think it's a great concept and I urge entrepreneurs and business owners to put it into practice as much as possible. The results will exceed your expectations! 

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Customer experience is your ticket to growth in 2013


In our Outlook 2013 series, a colleague of mine, Jacques Bughin, had an interesting piece about customer experience. He made the excellent point that in a time where people can check prices easily
Cendrine Marrouat -

In business, the online and offline worlds follow the same rules. It has always been about the needs of audiences before businesses’.


Will 2013 be the year when all businesses wake up to this reality?


“In our Outlook 2013 series, a colleague of mine, Jacques Bughin, had an interesting piece about customer experience. He made the excellent point that in a time where people can check prices easily and use all sorts of third party platforms to research products, customer experience is becoming an important way to differentiate yourself and get (and keep) more customers.”

Linda Dap's curator insight, January 31, 2013 3:59 AM

Klantgerichtheid in de zorg nog ver te zoeken. Zie onderzoek Zorgmonitor 2012 Newcom. 

Mon Dieu! A 'Hashtag' Is Now A 'Mot-Dièse' In France : NPR


The decision was made by the agency charged with finding French alternatives to foreign-language terms
Cendrine Marrouat -

Good to know!

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Are you Lip-Syncing your Social Media Marketing?


Blog post at :

Breaking news - another singer (Beyonce) accused of lip-syncing. Is this really news? We'll let the public decide whether Beyonce gets a[..]
Cendrine Marrouat -

By now, you have probably heard of the news: Beyonce lip-sinched!! Well, at least if you don't live under a rock.


She is not the only singer to have done that, and she won't be the last.

Actually, it is the same for brands. Many "lip sinc" their social media marketing, thinking that we don't see them. Unfortunately we do because they make it too obvious: They do not answer our questions or comments, they delete the feedback that bothers them, etc. 


"The head of Social Media at Ford, Scott Monty made a great point in his keynote at the New Media Expo earlier this month. Social media is not a campaign, it’s a commitment. Once you dive into social media for your company, you’re basically saying, “I’ll be there for you, through good and bad”." - Tom Treanor

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This week in social media (January 21-25, 2013)


In social media, there is never a dull moment! Check out the list of headlines below. Facebook Facebook continues to test variations of Timeline layout (Inside Facebook) Facebook Developer Alerts C...
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Visual Storytelling: The Key Weapon to Content Marketing


If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on creating excellent content.
Cendrine Marrouat -

In 2013, storytelling must also be visual. Some great examples in this article.  

Jon Turino's curator insight, January 28, 2013 1:10 PM

Another good one scooped by CendrineMedia.

Nik Hewitt's curator insight, February 4, 2013 10:21 AM

Great article, well worth casting an eye over.

Analytics For The New Social Media Manager


I have been astounded at the number of social media jobs brands large and small have created over the last year.
Cendrine Marrouat -

Do you take full advantage of Google Analytics for your social media campaigns? 

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Social media news: Facebook, Google, Quora, Twitter, WordPress


Here is a quick roundup of some of the latest happenings in the social media world.
This week, Facebook partnered with (Suicide Awareness Voic
Cendrine Marrouat -

A lot of things happened in social media this week — yet again.


1) Facebook partnered with to better identify the warning signs of suicide attempts. The company also launched a new tool for Page admins.


2) If you use Google Drive for your slideshows, you are in for a nice surprise.


3) Q&A platform Quora now has blogs. And Quora for iPhone 2.2 is available.


4) Twitter unveiled a new mobile app for short videos. And the days of Posterous may be numbered.


5) WordPress announced the upcoming release of its 3.6 version.

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Social media is not your saving grace: Experiences should first be defined and supported - Brian Solis


Cendrine Marrouat -

"If you don’t continually invest in the awareness of your value or experience you cannot benefit from consideration." - Brian Solis

Rebecca Forbes Graphics's curator insight, January 25, 2013 8:13 PM

#businessdevelopment #smallbusiness #marketing #socialmedia

Jealous Of Your Facebook Friends? Why Social Media Makes Us Bitter - Forbes


(Image credit: Getty Images via @daylife) If we needed any more reason to believe that social media is doing almost exactly the opposite of what it set out to – making us less instead of more social and more instead of less fragmented – here’s a...
Liz Escoto's curator insight, February 1, 2013 7:13 PM

An interesting article about the real cost of facebook adiction

Social Media Lessons from Sandy Hook Viral Video | Social MagnetsSocial Magnets


Social Media Lessons from the Sandy Hook Viral Video. Learn why content can go viral. Social Magnets.
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Did social media kill privacy?


For the last couple of months, I have witnessed more and more discussions centered on the role social media has played in people’s lives. “Social media is great, but I hate how nothing ...
Cendrine Marrouat -

Privacy is a hot topic right now, especially with Facebook and its new Graph Search.


In this article, I contend that privacy concerns are nothing new. They have been discussed for at least a decade.

Sarah Rach-Sovich's curator insight, January 26, 2013 5:28 PM
Privacy is not a new issue. It isn't that complex either...

Twitter updates Embedded Tweets feature


If you like embedding Tweets on your blog or website, here is great news for you. On Tuesday, the feature became easier to use.
When you visit or us
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Yahoo acquires Pinterest-like platform


The team behind announced on Tuesday that the content curation site had been acquired by Yahoo!.
The deal, which should be made official by the latter s
Cendrine Marrouat -

In social media, things go fast. New sites pop up and close every day.


The latest example is The content curation platform has been acquired by none other than Yahoo.


What kind of impact do you think this could have on the company, in terms of content delivery?

Sinan Zirić's comment, January 23, 2013 2:48 PM
I think this was a good move by yahoo. was not able to battle with Pinterest anyway.
Cendrine Marrouat -'s comment, January 23, 2013 2:54 PM
I don't think the goal was to battle Pinterest. stood out from the crowd for its uniqueness. The discussions were quite big there. On Pinterest, you don't have that.
Sinan Zirić's comment, January 23, 2013 3:44 PM
Hmm yes, you may be right about that.