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Business in a Social Media World
The best social media content to help you take your business to the next level.
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Pandering to popularity: 7 ways to optimize your site for Google Penguin

Pandering to popularity: 7 ways to optimize your site for Google Penguin | Business in a Social Media World | Scoop.it
The following is a guest post by Peter Nevis. His bio is at the end of the article.


As Google’s algorithms change, you must alter your site to meet the new SEO requirements. In April 2012, Google launched their ‘Penguin’ update, which is an algorithm change designed to reward sites that offer a good user experience. Here are 7 tips to making your site attractive to Google’s new Penguin algorithm.

 

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Seth's Blog: Not everyone

If you're marketing a bass guitar or an orchid or an electric SUV, why are you concerned with what everyone thinks about it? It seems to me that you should only care about the opinion of those that are actually...
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18 Proven Ways to Help Recruiters Find You on LinkedIn | Online College Tips – Online Colleges

18 Proven Ways to Help Recruiters Find You on LinkedIn | Online College Tips – Online Colleges | Business in a Social Media World | Scoop.it
From better keyword placement to strategic recommendations, these are all great ways to help recruiters locate you on LinkedIn.
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15 Secrets of the Most Successful Self-Learners | Online Universities

15 Secrets of the Most Successful Self-Learners | Online Universities | Business in a Social Media World | Scoop.it
Though self-motivated learners will always find a way to learn, these tips certainly don't hurt!
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Guest post: Using social media to power your job search

Guest post: Using social media to power your job search | Business in a Social Media World | Scoop.it

If you’re looking for a new job today, you’ve probably already realized that faxing your resume or dropping it off in person for a face to face with your potential employer is a thing of the past. And stalking potential employers will have you brought to the attention of a lawyer faster than you can say “invasion of privacy”! Today, job searching and head hunting (for good talent) is all online! And social media networks—like LinkedIn and Facebook—have become a go-to resource for recruiters and human resources professionals looking to attract new employees.

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How to be a formidable content curator: a 17-step guide

How to be a formidable content curator: a 17-step guide | Business in a Social Media World | Scoop.it
Over the past few years I must have heard the phrase ‘everyone is a publisher nowadays’ a thousand times or more. It’s largely accurate, due to the rise of social media, but I think we are mainly ‘curators’, as opposed to ‘publishers’.
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Social media practices gone wrong: A case study

Social media practices gone wrong: A case study | Business in a Social Media World | Scoop.it

Have you ever had to deal with a person who blows things so out of proportion publicly that you feel like turning off your computer and taking a vacation? If so, read further. I have an interesting case study for you.

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20 Interesting Ways Colleges are Using Pinterest - Best Colleges Online

20 Interesting Ways Colleges are Using Pinterest - Best Colleges Online | Business in a Social Media World | Scoop.it
From game day fashion to alumni baby photos, college pinboards are full of some really fun and useful stuff.
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Need Help Running Your Business? Docstoc has 30 Free Apps for That | PCWorld Business Center

Need Help Running Your Business? Docstoc has 30 Free Apps for That | PCWorld Business Center | Business in a Social Media World | Scoop.it
This impressive collection covers everything from mastering social media and marketing to landing venture capital and international sales.

 

Knowledge is power, especially for anyone looking to start a new business or boost an existing one. Docstoc, home to hundreds of documents and resources for business folk, packs an awful lot of knowledge into its 30 small-business apps for iPhone and iPad.

 

Have you already launched a new enterprise? The collection includes handy apps for that as well:

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Build Links & Protect Your Content with Tynt | Chantilly Patiño™

Build Links & Protect Your Content with Tynt | Chantilly Patiño™ | Business in a Social Media World | Scoop.it

Many bloggers know that external links are the best way to improve SEO, Google Page Rank and traffic to your blog, but how do you get other sites to link up to you? You can learn some of the best practices for how to get external links, but applications like Tynt also help by prompting visitors to share links to your content without you having to lift a finger.

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Why Successful Branding Still Happens Offline

Why Successful Branding Still Happens Offline | Business in a Social Media World | Scoop.it
For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.
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Facebook's Advice to Marketers: Post Stuff About Your Brand

Facebook's Advice to Marketers: Post Stuff About Your Brand | Business in a Social Media World | Scoop.it
It’s no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively.

 

With that goal in mind, Facebook looked at postings on 23 brand Pages over one month to see which posts did the best. The upshot: When you talk about things related to your brand, you’ll get more engagement.

 

For example, a post by a cruise line marketer (Facebook did not disclose which brands exactly were involved in the study) stating “I decided to go on my first cruise because ____,” performed better than one that said, “Hang in there everybody. Monday will be over before we know it.”

 

“Topics related to brand or about the brand were significant predictors of increased engagement,” says Sean Bruich, head of measurement at Facebook. “When pages post about topics related to brands, they increase engagement.”

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How to Make Your Blog’s Permalinks SEO Friendly

How to Make Your Blog’s Permalinks SEO Friendly | Business in a Social Media World | Scoop.it
Blog post at Evergreen Success : It's Simple Saturday! But, I must confess, this one might not seem so simple at first. Which is why I'm going to walk you through it.
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The Latest Social Media Stats For 2012 | Talent HQ

The Latest Social Media Stats For 2012 | Talent HQ | Business in a Social Media World | Scoop.it

Yesterday I faciliated a webinar called recruiting secrets overheard in a dark alley, and discussed some of the truths about social recruiting headlines. One of the areas I focused on was the continued glamour of social recruiting given all of the “talk” from experts, analysts and vendors the past few years.

 

The irony is that very few organizations are having real, sustainable successes as a result. When surveyed, a majority of the registrants and attendees (representing 20 countries & 49 states) have yet to make consistent hires as a result of sites like Facebook and twitter, yet when polled, 82% have made hires from the recruiting giant LinkedIn. More about this topic later.

 

As part of the set up, we researched a majority of the popular social media sites and online channels to provide a list of the most recent stats we could find. Think mobile isn’t growing? There are more iPhones sold in a day than there are babies born! Most of these stats were collected over the past 2-3 weeks so should be recent.. Enjoy!

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15 Social Media Lies, Myths & Fairy Tales | The Marketing Nut

15 Social Media Lies, Myths & Fairy Tales | The Marketing Nut | Business in a Social Media World | Scoop.it
If you are an experienced social marketer you know the realities of social media. You know what it takes to achieve results. You know there is no quick fix or magic pill to results.
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TechCrunch | Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products They Love

TechCrunch | Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products They Love | Business in a Social Media World | Scoop.it
Danielle Morrill's been thinking about this idea for at least three years. I know this because it was almost all she could talk for an hour straight at a dinner party several years ago.
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Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement

Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement | Business in a Social Media World | Scoop.it
Larry Page recently called Google+ the company's "social spine." But a new report from RJ Metrics shows that the average public post there receives less than one +1. Just how weak is this spine?
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A Secret about Facebook Likes that Most People Don’t Know

A Secret about Facebook Likes that Most People Don’t Know | Business in a Social Media World | Scoop.it
The visit count on your blog, the number of Twitter followers you have or your Facebook fan likes doesn’t necessarily mean you have a captive and active audience.
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Social media news: LinkedIn, Twitter and Scoop.it

Social media news: LinkedIn, Twitter and Scoop.it | Business in a Social Media World | Scoop.it
Monday was a busy day for some major social media sites, especially LinkedIn, Twitter and Scoop.it. Here is a quick roundup of the news.
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The interactive museum for kids The Works unveils a new exhibit

The interactive museum for kids The Works unveils a new exhibit | Business in a Social Media World | Scoop.it
Minn. (MN)—the non-profit organization, The Works, with over 16 years in the Twin Cities will be opening a new exhibit on May 17, 2012.
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25 iPad Apps to Get Your Creative Juices Flowing - Online College Courses

25 iPad Apps to Get Your Creative Juices Flowing - Online College Courses | Business in a Social Media World | Scoop.it
With such a wide range of iPad apps to choose from, you're bound to find something that inspires you to be more creative.
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13 Ways Companies Kill Creativity | OnlineMBA

13 Ways Companies Kill Creativity | OnlineMBA | Business in a Social Media World | Scoop.it

Creativity is the driving force behind many new products, services, and companies around the world, creating solutions to age-old problems and offering new ways to live our daily lives. Yet despite the indispensable nature of innovation, many businesses don’t exactly foster creativity in the workplace, sometimes even actively working against it. Whether they realize it or not, there are many ways that businesses kill creativity on a daily basis, which isn’t just bad for those creative minds but also the organization as a whole. So what can be done? The first step is learning what big innovation-crushing mistakes are being made so that changes can be made. We’ve listed a few of the most common on our list here, a must-read for anyone in a management or supervisory position.

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Cendrine Marrouat: 6 Ways to Generate Blog Traffic | The People Behind the Paper.lis

Cendrine Marrouat: 6 Ways to Generate Blog Traffic | The People Behind the Paper.lis | Business in a Social Media World | Scoop.it

Cendrine Marrouat, who authored 5 Ideas to Brand Yourself With Paper.li, is back to help you generate more traffic to your blog.


She recently released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs.

 

Paper.li: Blogs have been around since the mid-1990s. What are some of the cutting edge techniques for generating traffic?

 

Cendrine Marrouat: I would say anything involving tools that cater to our predominantly visual society: videos (live streaming in particular), podcasts, slide shows — and content curation platforms like Paper.li.

 

In this day and age, people want to be entertained and paid attention to. They want to find and read content that is both appealing and meets their needs. And they want this content quickly and easily accessible.

 

No cutting-edge technique will work if you do not make your blog a part of your branding strategy. Think of your blog as your shop window, the place where potential customers see you in action and get a good idea of your expertise and what you can do for them.

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25 WordPress plugins worth using

25 WordPress plugins worth using | Business in a Social Media World | Scoop.it

Looking to add some features to your WordPress blog to increase traffic and build a loyal audience? In this article, you will find a list of 25 of the best plugins around.

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Cendrine Marrouat - www.socialmediaslant.com's comment, May 14, 2012 3:48 PM
Thank you for sharing my article!
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20 Compelling Reasons to Spend Less Time on Facebook and More Time on LinkedIn | Online College Tips – Online Colleges

20 Compelling Reasons to Spend Less Time on Facebook and More Time on LinkedIn | Online College Tips – Online Colleges | Business in a Social Media World | Scoop.it

If you're like most college students, chances are good that you spend more time on Facebook than you do on LinkedIn. But if you're concerned with furthering your career (and you should be), it's time to switch over to a more professional network. We've shared 20 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you

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Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com