Business in a Social Media World
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5 great articles you may have missed (March 18-24, 2013)

From www.creativeramblings.com

Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for March 18-24, 2013: 5 great articles you may have missed (March 18-24, 20...
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Don't Tell Me You're a Thought-Leader: Just Be One

From socialmediatoday.com

Thought leaders don’t call themselves thought leaders. They don’t think that way. Think. Lead. Publish. Share. Advise. Influence. But don’t tell me you’re a thought leader. Just be one.
Cendrine Marrouat - cendrinemarrouat.com:

Do you know that there are more than 180,000 self-proclaimed social media gurus, ninjas, etc. on Twitter alone?

 

I don’t have the numbers for self-proclaimed thought leaders, but I would be ready to bet that there are just as many.

 

“When I stumble into a self-anointed thought leader, I unfollow them. Immediate grounds for unlike, uncircle, unsubscribe. I might even unpin ‘em if their pins weren’t so damn thoughtful,” says Barry Feldman.

 

I actually do too.

 

A scathing but important rant. Read it.

Os Ishmael's curator insight, March 25, 2013 7:56 AM

Now this I recommend you all read.

Beth Wood's curator insight, March 25, 2013 1:14 PM

Reminds me of a great Margaret Thatcher quote... "Being powerful is like being a lady. If you have to tell people you are, you aren't."  

Gorgeous Chaos: Not every customer is for you!

From www.youtube.com

Make sure to pick up your free Daily Action Plan at http://www.savorthesuccess.com Angela Jia Kim, founder of http://www.savorthesuccess.com and http://www.o...
Cendrine Marrouat - cendrinemarrouat.com:

Epic way to handle a (very) pushy client!

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Shame on us? Why the power of social media must be used wisely

From gigaom.com

For better or worse, we all live in glass houses. Yet social media has made it easier and faster than ever before to throw stones, and that’s not always a good thing.
Cendrine Marrouat - cendrinemarrouat.com:

The other day, I read an excellent article on online misogyny written by Jim Dougherty. The article triggered an educational conversation on what needs to be done to stop the practice -- and got me thinking about the issue in general.

 

I feel that social media has given a lot of people a good excuse to behave with the utmost disrespect towards others. We have seen an increase in bullying and trolling on every major social network. And things are not looking much better.

The good news is that more and more people are willing to share their experiences with bullies and trolls publicly. The bad news, though, is that some people seem to take things a little too literally.

 

Tom Krazit raises some interesting questions in his article: 

 

"And even if they do correctly interpret the situation, is it right to conclude that digitally shaming those you feel have wronged you is the proper response? The use of public shaming in the criminal justice system is certainly controversial; why should ordinary folks feel the right to employ such tactics indiscriminately?"

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Create a Visual Library of Your Best Content Resources with Kippt

From www.youtube.com

"Learn from others. Start your library today."

wanderingsalsero's curator insight, March 27, 2013 4:56 AM

I have an account with these guys but haven't really used it.  But....if it'll help be combine my 'favorites' from two different computers, I'll take another look.

 

William J. Ryan's curator insight, March 28, 2013 9:00 AM

Visual cues always help me !

Víctor V. Valera Jiménez's curator insight, April 12, 2013 8:24 PM

Crear una excelente biblioteca visual de tus mejores fuentes de contenidos ahora es posible con Kippt, una herramienta que te permitirá importar tus marcadores favoritos de bastantes aplicaciones com Delicious, Diigo, de navegadores como Chrome, Firefox, Safari... y organizarlas de una manera muy visual al estilo Pinterest.

No, I Won’t Build You a Website If You Don’t Know Your Audience!

From www.pammarketingnut.com

If you want to achieve ROI on your website investment you must know your audience, set goals and implement an integrated strategy to engage your visitors.
Cendrine Marrouat - cendrinemarrouat.com:

Professionals who help entrepreneurs and businesses with their social media needs and strategies know it: There is no shortcut to success. You cannot just have a website and expect the whole world to flock to it, especially if you don't know your audience and what makes them tilt.

 

As Pam Moore mentions, "You need to develop an integrated business platform that will inspire, connect, entertain and attract your target customers to you. It must inspire, educate and engage them in a way that builds trust, nurtures relationships and makes them know you are relevant to their business and / or life."

 

Pam's article is not for the faint at heart. She delivers a scathing but much needed educational "rant" on what businesses need to do before they decide to do social media.

 

"Stand up, take responsibility for your business and do what needs to be done, period!"

Casey Strachan's curator insight, March 24, 2013 11:01 PM

You cannot just have a website and expect the whole world to flock to it. Know your audience and what makes them tilt. That's what will get you somewhere.

Rein Hof's curator insight, April 9, 2013 11:58 AM

Well, it's at least an honest answer..

How to Increase Traffic and Generate Leads with Landing Pages

From www.thesocialmediahat.com

Find out what Landing Pages are, how they'll increase traffic to your website, and how they can be used to convert readers into leads.
Cendrine Marrouat - cendrinemarrouat.com:

Did you know that the first thing most of your visitors will see is not your home page? With search engines, people can land on any of your page or article. So, you have to be ready for it.

 

Mike Allston shares some great tips on how to build landing pages that help your potential customers better understand who you are and what you can do for them.

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Swayy is a beautiful new dashboard for discovering and curating online content

From www.internetbillboards.net

Cendrine Marrouat - cendrinemarrouat.com:

I haven't looked at it, yet. But when my friend Tom George shares something, I trust him. :-)

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Seth's Blog: Building your backlist (and living with it forever)

From sethgodin.typepad.com

Authors and musicians have one, certainly. This is the book you wrote seven years ago or the album from early in your career. The book keeps selling, spreading the ideas and making a difference. The album gets played on the...
Cendrine Marrouat - cendrinemarrouat.com:

Your digital footprint has never mattered more!

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This week in social media (March 18-22, 2013)

From www.creativeramblings.com

In social media, there is never a dull moment! Check out the list of headlines for March 4-8, 2013. Facebook Facebook releases new targeting tool for marketers (Examiner.com) Facebook Pushes Privac...
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Weekly social media roundup: Facebook, Google, Klout, Quora, Twitter, WordPress

From www.examiner.com

Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
This week, Facebook updated its IOS app to allow users to change th
Cendrine Marrouat - cendrinemarrouat.com:

This is what happened in social media this week:

 

Another Facebook Timeline design for profiles may be on the horizon.

 

Threaded and ranked comments will be available to all Facebook users this summer.

 

Google unveiled The Peanut Gallery and Google Keep.

 

Google+ has two new features.

 

Klout launched Klout for Business.

 

Twitter turned seven and released new targeting options for marketers.

 

WordPress announced the upcoming release of its 3.6 version.

 

And more!

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Turn your Google Analytics metrics into an infographic with Visual.ly

From plentyawesome.blogspot.ca

Infographic-creation tool Visual.ly released a cool new feature on Friday.
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Interview with Red Fabbri, co-founder and COO of prollie

From digitaljournal.com

New Yorker Red Fabbri is a former NBC page who worked for several major shows, including "Saturday Night Live" and "Late Night with Conan O'Brien," before joining NBC News as a production assistant and then a content producer.
Cendrine Marrouat - cendrinemarrouat.com:

Have you ever heard of prollie? If not, time to get acquainted with the social media analytics and user discovery tool.

 

Prollie seeks to determine your social media prominence based on the quality of your interactions rather than your follower count or your number of retweets.

 

Your score is a letter (e.g., A+, B-, D), rather than a number. It is determined by the way you leverage the social media sites you choose to connect to your profile (currently Twitter, Facebook, Foursquare, Tumblr, and LinkedIn).

 

Want to know more about prollie? Check out my interview with co-founder and COO Red Fabbri.

Salah ALhaj Ahmed's curator insight, March 23, 2013 12:26 AM

Prollie هو موقع يسعى لقياس أداء المستخدم على  وسائل الاعلام الاجتماعية على أساس نوعية معدل نشاطك في الشبكات الاجتماعية بدلا من عدد متابعيك. 

Prollie seeks to determine your social media prominence based on the quality of your interactions rather than your follower count or your number of retweets

Social Media – A History: Infographic (updated)

From www.creativeramblings.com

A few months ago, I published an infographic that revisited some of the many stepping stones in the history of social media. Of course, things change fast, and the infographic had to be updated. So...
Cendrine Marrouat - cendrinemarrouat.com:

I don’t know about you, but my first foray into social media was emails. I was 19 at the time.

 

When I decided to teach my introduction to social media last year, I did not expect to find out that the concept is much older than many of us would think.

 

This leads me to ask you the following question: Do you know when social media was born? 1995? 1987? 2004?

 

Think again! The field did not have a name yet. It would take about 19 years for some people to venture a definition.

Joshua OCock's curator insight, March 22, 2013 6:40 AM

Nice one!

Cendrine Marrouat - cendrinemarrouat.com's comment, March 22, 2013 7:56 PM
Thank you so much for your kind words, guys! I plan on doing a roundup of social media stats around the middle of this year. There is always something new going on!

Facebook releases new targeting tool for marketers

From www.examiner.com

Facebook wants to help advertisers reach a bigger audience. The company announced on Tuesday the official rollout of Lookalike Audiences.
This new feature, whic
Cendrine Marrouat - cendrinemarrouat.com:

Facebook is trying to help marketers reach bigger audiences. Could this new feature bring new relevance to the company? 

Roger Harris's comment, March 21, 2013 9:00 AM
This could be a gamechanger for marketers on Facebook.
Donald McClendon's curator insight, March 21, 2013 11:28 AM

Which means more stuff on your sidebar.

Cendrine Marrouat - cendrinemarrouat.com's comment, March 21, 2013 5:39 PM
... Or a way to milk brands even more...

Introduction to Content Curation

From www.scribd.com

Did you know that content curation is a fantastic branding tool? Discover why in this presentation by Cendrine Marrouat.

Content:

- What is content curation?

- Why content curation?
Val&co's comment, March 21, 2013 3:59 AM
Very clear, simple and useful tool for all of us. Thank you
Cendrine Marrouat - cendrinemarrouat.com's comment, March 21, 2013 4:18 AM
Thank you for your kind words @Val&co! I'm glad you like the slideshow!

Found a Curation Spundge Worth Soaking Up | Internet Billboards

From www.internetbillboards.net

Cendrine Marrouat - cendrinemarrouat.com:

Another great curation tool to check out! 

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20 free monitoring tools to rock Twitter

From www.creativeramblings.com

Do you know that Twitter was the fastest-growing platform in 2012? With more than 500 million users, among which 288 million are active, the 7-year-old social network is not going anywhere. These n...
Cendrine Marrouat - cendrinemarrouat.com:

There is no denying that Twitter is an awesome social media platform. The problem is that there are many people using it, which in turns creates a lot of competition.

 

So, how do you monitor conversations on Twitter? And how do you know who talks about you or your brand?

 

The answer is simple: You have to use monitoring tools.

 

The services in the list are all free. So, check them out!

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InboxQ: Find new targeted customers on Twitter

From www.examiner.com

Are you an entrepreneur looking for a great way to assist people who could benefit from your services and/or products on Twitter? If so, this article is for you
Cendrine Marrouat - cendrinemarrouat.com:

Looking for new customers or people to follow on Twitter? Give InboxQ a try! 

Martin Gysler's comment, March 20, 2013 3:44 PM
Not only Cendrine, I see also a great way to engage with new persons. I tested today and I've made some interesting contacts.
Cendrine Marrouat - cendrinemarrouat.com's comment, March 20, 2013 3:45 PM
Of course, that too! I've been using for a couple of years now.
Done4USocialMedia's curator insight, March 21, 2013 4:45 AM

Very Interesting indeed.

Pinterest officially rolls out new design

From www.examiner.com

The Pinterest team announced on Monday the global launch of its new design.
Based on several weeks of beta testing with a small group of pinners, the revamped
Cendrine Marrouat - cendrinemarrouat.com:

What do you think of the new redesign? 

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Guest post: 7 powerful headline techniques to skyrocket your blog traffic

From www.creativeramblings.com

The following is a guest post by Lillian Leon. Her bio is at the end of the article. Okay, so you’ve written an awesome blog post with great content. But how does your headline stack up? Because if...
Cendrine Marrouat - cendrinemarrouat.com:

Headlines make or break content. 

 

A great guide to learn how to craft titles that convert. 

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5 great articles you may have missed (March 11-17, 2013)

From www.creativeramblings.com

Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for March 4-10, 2013: “You’re Creeping Me Out!” The Dark Side of Social Netw...
Mengying YAO's curator insight, March 19, 2013 11:17 AM

Interesting articles

Louis Roberge's curator insight, March 19, 2013 2:29 PM

Good stuff

Cendrine Marrouat - cendrinemarrouat.com's comment, March 21, 2013 5:40 PM
Thank you!

Create Your Free One-Page Responsive Website with Aircus

From www.aircus.com

Pamela Bartar's curator insight, March 19, 2013 4:38 AM

useful for all powerusers of web 2.0

Peg Corwin's curator insight, June 16, 2013 2:34 PM

I am seeing more and more flexible platforms that do not require developers.  I could envision microsites, promotional sites, startup experiments and more.

Social Media Image Maker: create images for social networks -

From www.ghacks.net

Cendrine Marrouat - cendrinemarrouat.com:

Great tool to resize and retouch your social media images!

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