Thought leaders don’t call themselves thought leaders. They don’t think that way. Think. Lead. Publish. Share. Advise. Influence. But don’t tell me you’re a thought leader. Just be one.
Do you know that there are more than 180,000 self-proclaimed social media gurus, ninjas, etc. on Twitter alone?
I don’t have the numbers for self-proclaimed thought leaders, but I would be ready to bet that there are just as many.
“When I stumble into a self-anointed thought leader, I unfollow them. Immediate grounds for unlike, uncircle, unsubscribe. I might even unpin ‘em if their pins weren’t so damn thoughtful,” says Barry Feldman.
I actually do too.
A scathing but important rant. Read it.
For better or worse, we all live in glass houses. Yet social media has made it easier and faster than ever before to throw stones, and that’s not always a good thing.
The other day, I read an excellent article on online misogyny written by Jim Dougherty. The article triggered an educational conversation on what needs to be done to stop the practice -- and got me thinking about the issue in general.
I feel that social media has given a lot of people a good excuse to behave with the utmost disrespect towards others. We have seen an increase in bullying and trolling on every major social network. And things are not looking much better.
The good news is that more and more people are willing to share their experiences with bullies and trolls publicly. The bad news, though, is that some people seem to take things a little too literally.
Tom Krazit raises some interesting questions in his article:
"And even if they do correctly interpret the situation, is it right to conclude that digitally shaming those you feel have wronged you is the proper response? The use of public shaming in the criminal justice system is certainly controversial; why should ordinary folks feel the right to employ such tactics indiscriminately?"
If you want to achieve ROI on your website investment you must know your audience, set goals and implement an integrated strategy to engage your visitors.
Professionals who help entrepreneurs and businesses with their social media needs and strategies know it: There is no shortcut to success. You cannot just have a website and expect the whole world to flock to it, especially if you don't know your audience and what makes them tilt.
As Pam Moore mentions, "You need to develop an integrated business platform that will inspire, connect, entertain and attract your target customers to you. It must inspire, educate and engage them in a way that builds trust, nurtures relationships and makes them know you are relevant to their business and / or life."
Pam's article is not for the faint at heart. She delivers a scathing but much needed educational "rant" on what businesses need to do before they decide to do social media.
"Stand up, take responsibility for your business and do what needs to be done, period!"
Find out what Landing Pages are, how they'll increase traffic to your website, and how they can be used to convert readers into leads.
Did you know that the first thing most of your visitors will see is not your home page? With search engines, people can land on any of your page or article. So, you have to be ready for it.
Mike Allston shares some great tips on how to build landing pages that help your potential customers better understand who you are and what you can do for them.
I haven't looked at it, yet. But when my friend Tom George shares something, I trust him. :-)
Authors and musicians have one, certainly. This is the book you wrote seven years ago or the album from early in your career. The book keeps selling, spreading the ideas and making a difference. The album gets played on the...
Your digital footprint has never mattered more!
Here is a quick roundup of some of the latest happenings in the social media world.
This week, Facebook updated its IOS app to allow users to change th
This is what happened in social media this week:
Another Facebook Timeline design for profiles may be on the horizon.
Threaded and ranked comments will be available to all Facebook users this summer.
Google unveiled The Peanut Gallery and Google Keep.
Google+ has two new features.
Klout launched Klout for Business.
Twitter turned seven and released new targeting options for marketers.
WordPress announced the upcoming release of its 3.6 version.
New Yorker Red Fabbri is a former NBC page who worked for several major shows, including "Saturday Night Live" and "Late Night with Conan O'Brien," before joining NBC News as a production assistant and then a content producer.
Have you ever heard of prollie? If not, time to get acquainted with the social media analytics and user discovery tool.
Prollie seeks to determine your social media prominence based on the quality of your interactions rather than your follower count or your number of retweets.
Your score is a letter (e.g., A+, B-, D), rather than a number. It is determined by the way you leverage the social media sites you choose to connect to your profile (currently Twitter, Facebook, Foursquare, Tumblr, and LinkedIn).
Want to know more about prollie? Check out my interview with co-founder and COO Red Fabbri.
A few months ago, I published an infographic that revisited some of the many stepping stones in the history of social media. Of course, things change fast, and the infographic had to be updated. So...
I don’t know about you, but my first foray into social media was emails. I was 19 at the time.
When I decided to teach my introduction to social media last year, I did not expect to find out that the concept is much older than many of us would think.
This leads me to ask you the following question: Do you know when social media was born? 1995? 1987? 2004?
Think again! The field did not have a name yet. It would take about 19 years for some people to venture a definition.
Facebook wants to help advertisers reach a bigger audience. The company announced on Tuesday the official rollout of Lookalike Audiences.
This new feature, whic
Facebook is trying to help marketers reach bigger audiences. Could this new feature bring new relevance to the company?
Do you know that Twitter was the fastest-growing platform in 2012? With more than 500 million users, among which 288 million are active, the 7-year-old social network is not going anywhere. These n...
There is no denying that Twitter is an awesome social media platform. The problem is that there are many people using it, which in turns creates a lot of competition.
So, how do you monitor conversations on Twitter? And how do you know who talks about you or your brand?
The answer is simple: You have to use monitoring tools.
The services in the list are all free. So, check them out!
The following is a guest post by Lillian Leon. Her bio is at the end of the article. Okay, so you’ve written an awesome blog post with great content. But how does your headline stack up? Because if...
Headlines make or break content.
A great guide to learn how to craft titles that convert.