Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat - SocialMediaSlant.com
Businesses are increasingly jumping on the Content Marketing bandwagon – adding content creation and creating a sales funnel to take advantage of the client-attracting aspects of this new content. With that said, each step of the Content Marketing process has opportunities for mis-steps and pitfalls. Here are six that I regularly witness in my company’s consulting practice.
From the article:
"On occasion, an unloved company blog gets questioned. Why do we have that thing anyway?
Just like an unloved pet spends its time moping around, living from meal to meal, an untouched blog looks lonely and adds little value.
But in the right hands, and with proper “care and feeding”, a company blog, or an author blog, nonprofit blog, sole proprietor’s blog or any other blog,can provide a ton of value.
In this executive summary of a recent presentation I gave, you can see 6 areas that I highlight as rich territory for companies who are ready for action."
Robin Good: If you are a blogger, writer, journalist, reporter, radio personality or other media content producer, looking for a service that allows you to create an online portfolio of your best work Clippings.me may be a valid solution.
Clippings.me is a free web-based service which allows you to create an online portfolio of your media clippings, no matter whether they have been published online, in print or on-air. You can customize and personalize the look of your portfolio page, hook it to your social media channels and be listed in the Clippings.me directory page.
Check this trailer video: http://youtu.be/0Q0mnbJzf84
Try it out now: http://clippings.me/
Social media has made promoting a business extremely easy. But easy does not mean that challenges are not around the corner. As a matter of fact, competition has never been fiercer, especially if you are a solo entrepreneur or the owner of a small business.
Looking for ways to be noticed? Here are five tips that will allow you to shine and make a difference with your audience.
From the article:
"It’s time to start utilizing social media marketing in ways that will put a positive spin on your bottom line, customer happiness, customer service capabilities, lead generation, analytics, product development, and much more.
Using our ebook, The 6 Principles of Social Media Marketing, as the inspiration for this post, here are 10 tips for each of the six areas of social media marketing: social listening, social content, engagement, social ads, measurement and workflow and automation."
Paper.li unveiled several new features for its pro members on Wednesday.
These features include an email newsletter service that automatically sends the front page of a paper directly to subscribers for each new edition. Users can also review their publications before sending notifications and/or export the HTML code to use with third-party services like MailChimp or AWeber.
From the article:
"I’m going to tell you a secret...
...a secret about content marketing.
I’m going to tell you a secret about content marketing that will immediately put your blog on the path to success.
Unfortunately, I’m going to tell you a secret about content marketing that you already know."
Success in social media does not only depend on the amount of self-promotional messages we send in hopes of attracting attention.
In his article, Sean Clark explains the difference between inbound marketing and interruption marketing. He also shares an interesting infographic that lays down the foundations for effective traffic generation and lead conversion.
Instagram is expanding its reach. The team behind the social media platform announced the introduction of web profiles on Monday.
The profiles, which look like a mixture between Facebook Timeline and Pinterest, are available to all members. They feature a profile photo, bio, and all the pictures uploaded by the account holder.
From the article:
“Spikes attract the wrong type of people – tire kickers – spikes attract hero followers and bargain hunters. This feels like such a contrarian view, but it’s deeply rooted into 2+ years of promotional modelling and living and breathing the launch of a board game and my involvement in Listly.
Steady attracts proof that you are valuable when you are all there is.
Steady proves your utility. And utility is the ultimate sexy beast.”
There was a time when MySpace was in the situation Facebook is now facing.
The big question on a lot of people’s lips has been: “Has Facebook tweaked EdgeRank to force me to pay to promote my content?”
In his article, Jim Dougherty makes very valid points regarding the fallacy a lot of us have been led to believe:
“The mythology that brand pages will be a efficient marketing platform or customer service vehicle for the discount price of elbow grease and moxy is false. The preponderance of evidence of Facebook’s inefficiency is overwhelming, capped by Facebook’s backhanded admission on their blog.”
Google announced on Wednesday that it had partnered with the National Center for Missing and Exploited Children to include Amber Alerts in the Search and Maps components of its platform.
The alerts, which provide information on abducted youth, will appear whenever a user’s related search query leads to a location where a child has been reported as missing.
From the article:
"I had the opportunity to meet Bob Burg this week and to hear him speak. Now, he’s a true master of sales, referrals and influence. One of the points he drives home in his books as well as in his lectures is the importance of allowing people Know, Like and Trust you (somehow the phrase “getting people to Know, Like…etc.” sounds a little odd).
'All things being equal, people will do business with, and refer business to, those people they know, like and trust.' - Bob Burg
Bob is not only a renowned speaker and author, but he’s also a major proponent of blogging as a way to establish authority.
Well, listening to Bob talk about influence and authority really clarified my thinking around a subject I’ve been thinking about for quite a while. In fact, I’ve just “soft launched” a course on the topic of blogging for business, and I’ve been looking for the right way to position the importance of a blog for raising one’s authority in the eyes of potential customers and other industry stakeholders.
Based on my personal experiences and the experiences of those who have come before me, I realized this fact:"
Facebook has been getting a bad rap lately -- and for good reasons.
In her article, Neicole Crepeau explains what the company did wrong and why its demise could happen very soon.
"Facebook sold us on “engagement” but failed to provide businesses with tools and methods to truly engage consumers. While Facebook touts comments and likes—and its Timeline has delivered increases in those—what ultimately counts is whether people go to their own website or eventually make a purchase. Comments and likes don’t mean more money."
Using social media platforms to raise awareness of important causes has never been easier, and yet more challenging.
John Haydon shares interesting insights on the reasons why most fundraising campaigns fail.
At the end of the day, it is all about the relationships we build!
Here is some news that should put a lot of business owners at ease (for the time being).
Facebook will soon release a new feature that allows fans to get a notification every time a Facebook Page they follow posts something new.
What do you think of this new option?
There are many different social media tools available to business owners. How many different types of social media tools have you heard of? You most likely have heard of at least a few. Having heard of social media tools, however, does not guarantee you know how to use them to promote your business. There are a handful of widely popular social media outlets that allow users to easily and effectively advertise a product or service.
LinkedIn is a social networking tool which allows a person to join and set up a profile complete with resume. This is a great site for business networking, and networking is a great promotional tool. To use LinkedIn, you simply add a new profile with all of the relevant information. You can then connect with others in your field, friends, supervisors, and the like. You can mention your business and your business goals or other subjects you want to emphasize, such as a new product or service.
Blogging is a great way to promote your business. It involves writing short, friendly, informative articles about a given topic. That topic may be your business or something involving your business. You can then write articles promoting your business, inviting comments and questions. You can add links to your article or interactive activities such as polls and quizzes. The best blogging services are the ones that are most widely used and can be published directly to the web. Some services take some getting used to, but it is fairly easy to navigate the basics.
Web Content Sites
Web Content Sites are sites that allow articles to be published to provide information in a more formal structure than a blog. The articles that appear on these types of sites are generally listed within Google’s search rankings for a given keyword. You can publish information related to your business on a web content site and invite others to react to it with comments or views. You can also link to relevant information.
Twitter is a social media tool allowing members to publish short sentences of information with 140 characters or less. This can be a very effective marketing tool. You can publish a link with a little blurb. You can publish a poignant thought or call-to-action. The need to be terse can produce a unique quality of thought. Potential customers are also more likely to pay attention to something short and sweet, rather than long and drawn out.
YouTube is a web site allowing users to submit their very own videos and share them with the community. Someone looking to promote almost anything can do so very easily using this site. Promotional videos are very easy to produce. The videos can then be uploaded to the site to be viewed by the user community at large. There is a very large potential scope of viewers with this tool.
These social media tools are very common, very widespread, and very user friendly. They all have a very wide audience and can be used advantageously to that effect. The audience combined with the usability and usage of the sites leads to a better promotional effect.