Business in a Social Media World
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What digital marketing can learn from old-school innovation

From www.creativeramblings.com

Blog post at Creative Ramblings :
The following is a blog post by Hiren G. Scroll down the article to read the author's bio.
Innovation, creativity and new ideas are essen[..]
Cendrine Marrouat - cendrinemarrouat.com:

"Clarence Birdseye spent a bit of time trading furs in Canada in 1916, and saw that people froze food in the snow to preserve it. He returned to the U.S. with the idea for quickfrozen food that grocers could store in freezers, the Birdseye line. The inventor of roll-on deodorant got the idea from the ballpoint pen. The inventor of Velcro got the idea while removing burrs from his dog’s pelt. Put the power of the unanticipated to use in your business by collecting ideas from seemingly unrelated scenes and events. Talk with people in other fields."

Val&co's curator insight, April 17, 2013 2:54 AM

"Every business has a tacit or implicit rulebook. Fortunes come to those who break the rules. Make a list of the rules in your business. Think of a creative way to break each rule." Let's go !!!

5 great articles you may have missed (April 8-15, 2013)

From www.creativeramblings.com

Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for April 8-14, 2013: 5 great articles you may have missed (April 8-14, 2013...
Cendrine Marrouat - cendrinemarrouat.com's comment, April 16, 2013 1:48 PM
Thanks!
Retro Social Media's comment, April 17, 2013 9:25 AM
We look forward to your next batch of Articles..
Cendrine Marrouat - cendrinemarrouat.com's comment, April 17, 2013 3:00 PM
Thank you! You should subscribe to my blog to get them in your Inbox every Monday. :-)

Google launches Person Finder to help people caught in the explosions in Boston

From socialmediaslant.com

By now you have probably heard the news. Two blasts hit the Boston Marathon finish line today, leaving two people dead and dozens more injured. As always, Google has responded fast. The company add...
Cendrine Marrouat - cendrinemarrouat.com:

As always, Google has responded very fast to the events in Boston. If you are looking for someone or know information about a person who was at the Marathon, let Google know!

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10 Tools and Resources for Creating Quality Infographics and Presentations

From www.business2community.com

Cendrine Marrouat - cendrinemarrouat.com:

A very good list for anyone interested in giving their presentations or infographics a new life! 

malek's curator insight, April 16, 2013 8:33 AM

Keep this list handy

Mollye Peters's curator insight, April 17, 2013 11:16 AM

To add to this list, a friend of my recommended a presentation creator called Prezi (http://prezi.com). It's a great alternative to PowerPoint and you can access it through the internet.

Ellen Noh's curator insight, April 19, 2013 3:20 AM

Great quality design and infographics are one of the fastest growing trends in social media, and we should definitely be on top of it! 

Google lets you begin your searches with images

From socialmediaslant.com

A while ago, Google quietly added a new feature to its search arsenal. Search by Image allows you to use pictures rather than keywords when looking for something. The results page typically display...
Cendrine Marrouat - cendrinemarrouat.com:

While this service is not completely new, you might have missed it. The "visually similar images" display in the results page are a little weird at times...

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The three virtues of an influencer

From leaderswest.com

Who you learn from can be as important as what you are learning. I had the great pleasure of meeting in person a mentor of mine, Michael Hyatt.
Cendrine Marrouat - cendrinemarrouat.com:

The four virtues are values, expertise, relatability, and position. 

 

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Signaling Web Page Authority to Search Engines Through Off-Page SEO

From www.steamfeed.com

Finished with your SEO and still not ranking as well as you would like? Have you considered "off-page" SEO tactics? Learn more here!
Cendrine Marrouat - cendrinemarrouat.com:

Some good tips in this article by Brent Carnduff. I particularly like #1. Backlinks are still a very important sign of authority, but you have to keep an eye on who links to you. Quality over quantity, as always! 

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5 New Platforms for Social-Savvy Brands

From mashable.com

Here are five new social platforms gaining traction with consumers. Learn how your brand can best leverage them.
Cendrine Marrouat - cendrinemarrouat.com:

The five platforms described in this article are: Vine, The New MySpace, Pheed, Snapchat, Thumb.

 

Have you used any of them?

 

 

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10 Annoying Social Media Habits Businesses Need To Stop Doing

From www.businessinsider.com

Habits are easy to fall into. When you’re...
Cendrine Marrouat - cendrinemarrouat.com:

Social media is not much different from the offline world. The bad habits we have usually follow us whatever we do and wherever we are.

 

And the same goes for brands.

 

Simply Zesty shares a list of very common social media mistakes: 

Asking for shares or retweetsUsing distorter imagesInconsistencyIgnoring requestsLike and share competitions (e.g. Facebook)Hashtag OverloadUsing to many sharing buttonsSyncing cross postsLinks within posts (e.g., Facebook)Sending auto-DMs
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Create a News Portfolio To Showcase Your Best Content Online with Pressfolios

From www.pressfolios.com

 

 

Dennis T OConnor's curator insight, April 14, 2013 1:56 PM

Portfolios showcase your artifacts of learning.  

Dennis T OConnor's curator insight, April 14, 2013 1:58 PM

Portfolios extend the traditional resume in a dynamic way.  This site might be just right for you. 

Robin Martin's curator insight, December 2, 2013 2:40 PM

Thanks again for sharing this one too Robin! 

Seven Key Traits of Great Online Content

From blogs.gartner.com

Gail Worthington-Eyre's curator insight, April 22, 2013 10:00 PM

Conversation with the consumer is the key and framing your content to deliver good conversation is vital to social marketing success.

Jordi Carrió Jamilà's curator insight, May 9, 2013 5:42 AM

Macnifiaca reflexión de Jake Sorofman  y de Robinn- Recomiendo el artículo!!!

4 Ways to Embed a List, G+ Author Rank Integration & Bookmarklet Update

From blog.list.ly

As part of a minor update since the release of Listly V3 we updated the embed preview screen, added Author Rank integration and revised the bookmarklet. Enjoy
Cendrine Marrouat - cendrinemarrouat.com:

List.ly fans are going to love these updates. I am really happy Nick Kellet decided to integrate Google+ Authorship!

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Packaged authenticity: the Thatcher secret

From www.broad-view.com

Cendrine Marrouat - cendrinemarrouat.com:

When it comes to Margaret Thatcher, there has never been any in between. People either loved or hated her. 

 

One thing that can be said to her defense though, is that she never veered off course. She was not afraid to make hard decisions and stick to them.

 

In his article, Stuart Maister shares some great insights on the Iron Lady and the lessons to learn from her years of leadership. They are especially relevant to companies interested in leveraging social media the right way. 

 

"She was straightforward, direct, authentic. But that didn’t stop her cleverly allowing herself to be packaged for television to sell her ideas more effectively. Packaged authenticity is the secret of great broadcast communication."

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News and Topic Monitoring: Eight Alternatives If Google Kills "Alerts"

From www.jeremyfloyd.com

"Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away."

Cendrine Marrouat - cendrinemarrouat.com:

I have used some of them. Pretty good!

Elsie Whitelock's curator insight, May 6, 2013 9:12 AM

 some good alternatives for alerts..

Robyn Mather's comment, June 8, 2013 3:07 PM
Looking at talkwalker.com/alerts as a possible replacement for google
Robyn Mather's comment, June 8, 2013 3:07 PM
Looking at talkwalker.com/alerts as a possible replacement for google

This week in social media (April 8-12, 2013)

From www.creativeramblings.com

Blog post at Creative Ramblings :
In social media, there is never a dull moment! Check out the list of headlines for April 8-12, 2013.

Facebook

Facebook users now lik[..]
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500,000 Flipboard magazines created in 2 weeks (Infographic)

From socialmediaslant.com

Two weeks after launching its new edition that allows users to make their own beautiful digital publications, Flipboard released some impressive stats in an infographic. Flipboard: "Find everything...
John van den Brink's curator insight, April 13, 2013 11:43 AM

add your insight...

Javier Arias's comment, April 14, 2013 5:23 AM
And the traditional media without make nothing...

Create Animated GIF from YouTube -

From www.youtube2gif.com

Youtube to GIF, Create animated GIFs from YouTube, Hulu, Dailymotion, Vimeo, etc. Simply move and resize the window, and click Start to capture video without download them.
Jon Turino's curator insight, April 14, 2013 5:43 PM

Very creative tool. Good catch Ana. Thanks.

Ana Cristina Pratas's comment, April 17, 2013 3:12 PM
Glad you like Jon!
Jian Fu's comment, May 29, 2013 11:40 AM
nice app

Showcase, License and Monetize All of Your Best Images with Imgembed

From www.youtube.com

Imgembed allows image creators to track where their images are being used and set permissions to every website using them. Users can use images for free by p...
Robin Good's curator insight, April 12, 2013 4:12 PM



Imgembed allows web publishers and image creators to store, organize and to protect the use of their images by providing a system that makes it easy to find, utilize and reward image owners instantly.

Imgembed offers the opportunity to let others use your images for free by crediting and linking back to you or by paying by CPM for their usage.

The service also allows you to create your own image portoflio, to customize the display of your images, track where they are being displayed, add watermarks easily and set your own price for use.

Imgembed taps directly into your image collections inside Facebook, Flickr, Instagram and Picasa allowing you to pick and select which images to make available to others. Finally it also acts as a free image search hub, making it very easy to find pictures that you can use immediately.

Free to use. (You pay a flat 30% fee on your rvenues).

Try it out now: http://imgembed.com/




Podcast Gallery lets you download your favorite podcasts to Dropbox or Google Drive

From socialmediaslant.com

Podcast Gallery is a free service that allows you to listen / watch podcasts in your browser. The integration with Dropbox and Google Drive also makes it a breeze to download content for easy acces...
Cendrine Marrouat - cendrinemarrouat.com:

Another great tool to check out! 

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New Community Curation Platform For Quality Minds To Share Quality Content: Newsana

From newsana.com

A Toronto-based media website Newsana is opening public beta testing today; it is a social platform for news junkies that curates the highest quality content possible, as voted on by its users.

 

From "FAQ" page:

"Newsana is an community of passionate people who are dedicated to finding and discussing quality news and ideas from around the world. Our members share and vote on their favourite stories which determines the Top 5 Essential Stories of the day from a variety of topics.

 

It’s not new to have a community based on finding and sharing news, but only Newsana creates a community for quality minds to share quality content.


This is done by:

- Filtering out the noise. We provide members with an easy guide to the Top 5 Essential Stories per topic, not a shotgun blast of information that’s impossible to keep up with.

- Elevating the conversation.

- Higher standards. We don’t have an open door policy; our members must apply and show they are passionate about making the Internet a better place.

 

By focusing our activity on finding Top 5 Essential Stories in any given topic, we’re bringing much-needed context, and smart conversation, to the often chaotic online news landscape.

 

In order to maintain that quality and make sure our community standards are upheld, we require that everyone who pitches a story is a Newsana member..."

 

Official Website: http://newsana.com

 

"FAQ" page: http://newsana.com/faq

 

More info: http://newsana.com/explained

 

Request an invitation: http://newsana.com/member/invite

 

'Uzzi' Usman Naeem's curator insight, April 10, 2013 3:58 AM

The website is amazing

 

Pascal Gibert's comment, April 12, 2013 5:06 AM
Merci Cendrine, bises ;)

Facebook users now like an average of 40 Pages!

From socialmediaslant.com

On Monday, social media analytics platform Socialbakers released the results of a study regarding the average number of Pages Facebook users decide to follow. In four years, the number of likes has...
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How To: Make Your Links Do Follow Links in Google Plus

From www.billhartzer.com

Here is a nifty, simple search engine optimization trick that I bet you didn't know. There is actually a way to make sure that the links you post in Google+ are
Cendrine Marrouat - cendrinemarrouat.com:

A neat tip to give your links on Google+ more SEO juice! 

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Internet Radio: Create and Broadcast 24/7 To Unlimited Listeners with Citrus3

From www.citrus3.com

Premium shoutcast hosting services, Start your own internet radio station in minutes with unlimited listener shoutcast hosting
Robin Good's curator insight, April 10, 2013 2:15 PM


Citrus3 is a Shoutcast-based service which allows you, for as little as $15/month to have your own non-stop radio station capable of broadcasting to an unlimited number of listeners 24/7. They do everything for you, including installing and setting up your Shoutcast server.


You can upload and play your favorite .mp3/.aac tracks or set your station on auto-pilot, so that it will play your ready-made playlists one by one.


Citrus3 offers three plans: the most economic one, costing 15eu/mo($15) supports 32Kbps bitrate, unlimited listeners, and unlimited bandwidth with 24/7 support via helpdesk online, telephone and forum. The 128Kbps plan offers higher quality at €30/mo($35), and 256Kbps offers top audio quality at €45/mo($50).


Citrus3 inludes also listener statistics and unlimited storage for your .mp3 tracks.


No free trial available.



Features: http://www.citrus3.com/index.php


Pricing: http://www.citrus3.com/eu/shoutcast.php


Find out more: http://www.citrus3.com/

(Image credit: Radio host - Shutterstock)

Nicolas Moulard - Actuonda's curator insight, April 14, 2013 4:34 AM

add your insight...

Get Full-Length RSS Feeds to Email with FeedsAPI

From www.youtube.com

http://www.feedsapi.org is a webservice that makes it easy to create, read and share Ad-free full text rss feeds and deliver news into email inboxes in real-...
Robin Good's curator insight, April 11, 2013 3:32 PM



If you use RSS feeds like I do to subscribe to your favorite news sources you know exactly how frustrating is to have partial, truncated RSS feeds that bring to you only the opening part of an article.


FeedsAPI comes to the rescue by offering the ability to instantly convert any truncated RSS feed into a full one and making it as easy as possible to get any of those RSS feeds directly into your email inbox.


From Lifehacker: "Truncated feeds can be a bummer, especially if you really enjoy reading your favorite blogs via RSS.


FeedsAPI is a service that will take any truncated RSS feed, expand it to a full-text feed, and then deliver the resulting stories directly to your inbox, or to your preferred news reader. Best of all, it does this in real-time, so you don't have to wait hours for stories to process.


The video above shows you how the service works. Once you're signed up, you'll get an access key that you can use to add and expand any feed you want to your profile. Just give the service the feed URL you want expanded or added to your collection, your access key, and some details about how you'd like FeedsAPI to handle links in the text. From there, the service will do the rest of the work."


(Source: Lifehacker)


Free trial available.



More info: https://www.feedsapi.org/

+

http://lifehacker.com/5994120/feedsapi-turns-truncated-rss-feeds-into-full+text-delivers-them-to-you-instantly


Pricing: https://www.feedsapi.org/plans.htm




Reinhard Lanner's curator insight, April 12, 2013 3:40 AM

if you dont get enough emails, try this

Announcing my new blog!

Cendrine Marrouat - cendrinemarrouat.com:

I am very excited to announce that I have just launched a new blog. 

 

Social Media Slant merges three ideas into one: "Using social media to promote global awareness and connect readers to tools and great finds from around the web."

 

The site has five categories:

Social Media 4 GoodSocial Media ToolsGreat FindsBite-Sized Social Media StatsInterviews

My goal is to bring you content that is educational, but also fun and useful. The articles will be short so that they only take a few minutes to read -- with exceptions (like interviews) when warranted.

 

To check out Social Media Slant, visit www.socialmediaslant.com


Don't forget to subscribe! :-)

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