Business in a Social Media World
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Infographic: Evolving SEO tactics - longer posts, Google+ and the tilde


This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Quotefish's curator insight, April 30, 2013 6:48 AM

Really good tips on getting your website and blog noticed by google (and people).

How to Destroy your Social Media Credibility through Automation


Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially lose followers and opportunities for engagement.
MyKLogica's comment, April 30, 2013 7:35 AM
Gracias Noemí, interesante la pregunta que plantea :)
MyKLogica's comment, May 5, 2013 4:38 AM
Hi joy, who are you asking to write you?
Cendrine Marrouat -'s comment, May 5, 2013 9:17 PM
Joy is a spammer. She won't respond to anyone. She is just here to bother us.

Are we falling out of love with Facebook?


Social network deserted by millions as analysts claim 'we're suffering from Facebook fatigue'
Cendrine Marrouat -

I have always said that Facebook will be the first big social network to follow the MySpace tracks. 


IMHO, the demise of Facebook has a lot to do with the corporate spirit behind the site. 

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SnapShot Postcard lets you send real postcards from your mobile device


If you miss the joy of sending and receiving postcards, I have a surprise for you. With SnapShot Postcard, you can send custom picture postcards to anyone in the world from the comfort of your own ...
Cendrine Marrouat -

If you miss the joy of sending and receiving postcards in the mail, here is something that you will surely enjoy!

Colin Williams's curator insight, April 30, 2013 5:27 PM

This is a clever idea (a few on the market). I have used the system a few times and it's really great. You can persoanlise the photo and send as an image without finding stamps and a visit to the post office. 

5 great articles you may have missed (April 22-28, 2013)


Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for April 22-28, 2013: 5 great articles you may have missed (April 22-28, 20...
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Interview with Tim Sae Koo, CEO of Tint


Tint is a new service that allows you to aggregate content from Facebook Pages, Twitter, Instagram, Pinterest, Youtube, and even RSS feeds, and then embed the r
Cendrine Marrouat -

I wrote about Tint the other day in my blog. Now, here is an interview that will give you even more information on this neat little tool!


You can see Tint in action on the home page of my website: 

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Fake Twitter followers: A Dirty Marketing Secret


A few weeks ago, I alerted readers to the growing problem of Twitter spam and now news comes that this is not the domain of underground players but one where large brands and stars may also be playing, purchasing fake followers to puff up their...
Cendrine Marrouat -

Twitter spam accounts have been an issue for years. The fact that brands, especially big ones, buy followers is proof that they still don't understand how to leverage social media properly.


Grow your followership naturally by being their go-to resource. 

Ana Quillinan's curator insight, April 29, 2013 1:10 PM

This is the epitome in lacking integrity -- growing your followers naturally (organically as the gurus say it) is all about being their go-to resource -  no doubt about it. And, nope, I'm hearing more and more how many people know those followers are fake -- just click on their follower list and see how many 'eggs' and names with no profile descriptions exist....


Sad to see brands care more about their numbers than their substance...

Should You Leave Facebook? EdgeRank Confusion, Promoted Posts, and Why Small Business Owners Are Exceedingly Frustrated


Image via CrunchBase Facebook’s proprietary algorithm, known as EdgeRank, determines how or if a post on your business page appears in your fans’ timelines.
Cendrine Marrouat -

The lack of visibility on Facebook has much less to do with content than it actually has to do with FB's rules (Edgerank), IMHO.

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This week in social media (April 22-26, 2013)


In social media, there is never a dull moment! Check out the list of headlines for April 22-26, 2013. Facebook New mobile layout for Facebook Pages now available ( Facebook Gives IOS U...

Why Facebook is blue: The science of colors in marketing - - The Buffer Blog


How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
Gaurav Pandey's curator insight, April 28, 2013 7:40 PM

I reckon with such abundance of content everywhere, makerters are increasingly competing to grab the attention of passive minds. We skim through most content we are exposed, and colour plays a great role in catching our attention. 

Kellie Levåns's comment, April 28, 2013 8:45 PM
this is a great topic
ComeStilVuole's curator insight, May 4, 2013 6:41 AM
#psicologia e #marketing , due lati della stessa medaglia!

How to Support Mobile with your Website


When you want to convert your website to mobile there are some options. In this post we go through the options available.
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Keep Your Sanity and Prioritize Social Networks


Find out how to identify your target client and categorize social networks accordingly so that you can focus your efforts on the networks that present the best possible return on your investment.
Cendrine Marrouat -

Social media is not a one-size-fit-all field. What works for an industry or a business may not work for others. And being on Facebook or Twitter is not a prerequisite for success. It all depends on your audience and where they like to hang out.


In his article, Mike Allton shares the technique he uses to help his clients feel less overwhelmed by social networking. He calls it the "Three Tier Approach".

Paula Correia's curator insight, April 28, 2013 7:18 AM

Mantenha a sua sanidade e priorize as Redes Sociais....

"OK, então agora que tem um site para o seu negócio, é hora de se manter ativo nas redes sociais. Vá em frente e crie contas, para si mesmo, no Facebook, Twitter, Google+ e LinkedIn, e não se esqueça de que o Facebook, o Google+ e o LinkedIn também têm páginas especiais para empresas que precisa ser configurado e estar ativo. Em seguida, crie perfis no YouTube, Flickr, SlideShare, Quora, Foursquare eo Yelp, MySpace, Bebo, Orkut, Viadeo, Vinha, Pinterest e Instagram, e passe o tempo, todos os dias, a seduzir seguidores em todas as redes. Ah, e deve manter-se atento ao aparecimento de novas redes sociais de modo a que possa juntar-se cedo e obter assim uma vantagem sobre a concorrência ".

Colin Williams's curator insight, April 30, 2013 5:30 PM

A good idea to knaw where you should be spending you time on social media. It should always boild down as to where you clients and prospects are. Good info here plus a great infographic

MCatherine Lunsford's curator insight, May 13, 2013 11:28 PM

I feel your pain!

Want a minimalist experience on Try Twipster!


Twipster, an extension for Chrome and Safari, removes all the noise on to only deliver the updates from the Tweeps you follow in a minimalist and easy-to-read format. No more left side...
Cendrine Marrouat -

If you find an overwhelming site to use, Twipster will change your mind. Great extension!

Sümeyye Demir's comment, June 24, 2013 5:10 PM
ı agree with you

Pinterest tweaks new design


Pinterest announced on Thursday that it had rolled out design improvements in response to user feedback.
The team added a new notifications button in the upper
Cendrine Marrouat -

A mixture of new and old features. What do you think?

Lisa Sicard's curator insight, April 26, 2013 5:26 AM

I sitll prefer the old design :) 

Martin Gysler's comment, April 26, 2013 8:31 AM
I really find it hard to get excited about Pinterest, I wonder why.
Cendrine Marrouat -'s comment, April 26, 2013 1:40 PM
I agree with both of you.

Success in social media is your responsibility


“Your uniqueness is your greatest strength, not how well you emulate others” - Simon S. Tam According to a recent study conducted by Manta,  more than 60% of small businesses see no ROI from their ...
Cendrine Marrouat -

This article was triggered by recent conversations I had with clients and students. 

Done4USocialMedia's curator insight, April 25, 2013 12:04 PM

Great insight.

Cendrine Marrouat -'s comment, April 26, 2013 12:10 AM
I'm glad you think so!
Art Jones's curator insight, April 26, 2013 9:24 PM

#Authenticity Rocks

The Ultimate RSS Reader: The Old Reader


From official website:

"It's just like the old google reader, only better. We're in beta right now.


It allows you to browse your daily dose of content with that very special bit shared by your friends, with notes and comments.


You can import your feeds from your Google Reader account Directly or use our OPML import feature if you're sensitive about your security..."


Try out it:


HOWTO (tour):


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Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using


You know about Facebook, LinkedIn, and Twitter. You might be using them every day for business and consider yourself a social media professional.
Andre Beukes's curator insight, April 30, 2013 3:23 AM

Something social media guys should look at even if you know a lot you can not know all and some that you do know might not work as well as others could

Kim, Youngmin's curator insight, May 7, 2013 3:23 AM


Naomi Assaraf's comment, May 21, 2013 2:32 PM
Here, here to @AndreBeukes!

Collect and Organize Your Favorite Texts, Images and Videos with Keeeb


Pinterest meets Evernote. Every day you surf and find amazing things on the internet. With Keeeb you can save sentences or paragraphs, single images and vide...
Robin Good's comment, September 28, 2013 1:56 PM
Hi David, Keeeb is a good tool if you need to collect and organize web resources, images or video. It's better than Pinterest functionality-wise but it does not have its audience. So my advice is try it out and see if it does what you need to do.
David Sallinen (WAN-IFRA)'s comment, September 29, 2013 4:43 AM
Thanks Robin, I'm going to try ;-)
BigO's curator insight, November 25, 2013 7:29 PM


Find the RSS feed for any Twitter user with Twitter RSS


Twitter RSS gives you access to the RSS feed for any active Twitter account. All you have to do is enter the name of the user (no @) to whom you are interested in subscribing in the box, and click ...
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9 tips to make your website stand out from competitors (Infographic)


Nowadays, companies spend a lot of time maintaining social media profiles, often to the detriment of their own websites. Of course, audiences like hanging out on Facebook or Twitter. However at the...
Cendrine Marrouat -

A great infographic with tips to help you design a winning website. 


It's all about simplicity and your audience. 

Paula Correia's curator insight, April 28, 2013 7:09 AM

Como  criar um site que permita que  se destaque da multidão?

Aqui estão algumas dicas ...

Tell interactive stories through pictures with ThingLink


ThingLink is a tool that allows you to share pictures with embedded music, video, links, annotations, and more, to social networks (Facebook, Google+, Pinterest, Twitter, etc.) and blogs.Viewers th...
Cendrine Marrouat -

I discovered ThingLink today and have to admit that I am very impressed.


ThingLink lets you add “tags” to your pictures in the form of links, annotations, videos, music, and more, and share the result on social networks. When people “touch” the photos, they have access to the embedded content without leaving the page.


I see a lot of great uses for ThingLink, one of them being presentations.  And of course, it could be leveraged as a curation tool.


What do you think?

Jacques Goyette's curator insight, April 25, 2013 6:04 PM

Un nouvel outil de publicité pour votre site.

Paula Correia's curator insight, April 28, 2013 7:14 AM

ThingLink é uma ferramenta que permite partilhar fotos ,música, vídeo, links, anotações , etc.., às redes sociais (Facebook, Google+, Pinterest, Twitter, etc) e blogs.

The first YouTube video turns 8 today!


Happy birthday to the first YouTube video ever uploaded! Me at the Zoo features YouTube co-founder Jawed Karim, as he tries to explain why elephants are cool. To date, the video has received more t...
Cendrine Marrouat -

Time flies! 8 years already. 


Not the best video, but the beginning of something amazing...

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New mobile layout for Facebook Pages now available


Facebook started rolling out its redesigned mobile layout for Pages on Tuesday.
According to the official announcement, the new design makes more relevant in
Cendrine Marrouat -

This article actually features two pieces of news. I'm going to look into the ThingLink tool more in depth and do a quick writeup for one of my blogs. So stay tuned!

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Give your website a Pinterest flavor with Tint


A couple of weeks ago, I redid all my Internet properties, including my website. One thing I really wanted was to show all my latest articles on the landing page. If you have followed my career for...
Cendrine Marrouat -

An awesome tool that I discovered recently and that has really made my website more visually appealing. 

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Google adds new weather notifications for Canada, Yahoo! mobile iOS app updated


Google announced on Monday that its Public Alerts page now displays warnings of sudden weather changes in Canada.
Launched in partnership with Public Safety Can
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