Business in a Social Media World
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Facebook Now Making $0.80 Per Mobile User

From marketingland.com

Facebook released new country-specific active user counts earlier today. It offered figures for the US and UK, saying that other countries would release them at their discretion.
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Calculating ROI from Social Media - Problems, Pitfalls & Breaking all the things... | distilled

From www.distilled.net

Cendrine Marrouat - cendrinemarrouat.com:

An excellent article on the "poor" value of using ROI to measure social media data. 

 

"Rather than coming up with more fancy ways to calculate the incalculable I think we need to accept that social media just doesn’t deliver great ROI directly." - Hannah Smith

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Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral

From www.theguardian.com

Social network shows off visualisations of viral videos while warning brands and agencies that 'there are no rules to virality'. By Stuart Dredge
Cendrine Marrouat - cendrinemarrouat.com:

According to Twitter, there is no rule behind the virality of videos. 

 

Well, there is one: Know your audience inside out, and it should help!

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5 pieces of social media advice that trapped me

From www.businessesgrow.com

Just be yourself. Follow your passion. Adopt the latest social technology. Sound like familiar advice? It might be harming your business.
Cendrine Marrouat - cendrinemarrouat.com:

"The most popular currency in the world is not the Dollar, Euro or Yen. It’s common advice." - Mars Dorian

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The Seven Habits of Highly Effective Google Plussers [VIDEO]

From www.thesocialmediahat.com

Jeff Sieh has put together an impressive video summary of my article, The Seven Habits of Highly Effective Google Plussers. Check it out!
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Pro Tip: Tracking Guest Blog Posts on Social Media - WebSIGHT Hangouts

From www.websighthangouts.com

This one simple tip will help you keep tabs on social sharing activity of your guest blog posts on other sites.
Cendrine Marrouat - cendrinemarrouat.com:

A golden tip from Stephan Hovnanian! 

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Collector or Curator? Becoming a Social Connoisseur

From www.bryankramer.com

It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be pro...
Cendrine Marrouat - cendrinemarrouat.com:

Love this article by Bryan Kramer! The five reasons he gives are exactly on point! 

 

"True discerning curators never just share their physical objects; They share the stories behind them, about why each object was hand picked and the personal connection they had with the object that makes each share come alive."

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Facebook to launch country level MAU and DAU metrics

From www.insidefacebook.com

Facebook is giving advertisers and marketers a wider level of understanding by rolling out country level monthly active user (MAU) and daily active user (DAU) metrics — both for desktop and mobile.
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Eleven-Year-Old Worth1000 Faces Shutdown After Founder Fails To Find A Programmer | TechCrunch

From techcrunch.com

In the pantheon of web-famousness, Worth1000 is up there with Fark and SomethingAwful when it comes to popular image sharing sites.
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Twitter launches ‘Twitter University’, acquires open source training company Marakana.

From thenextweb.com

Learning at Twitter just took a giant leap forward.

After spending the last few months working with open source training company Marakana on developing an internal training and education ...
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This week in Google (August 12-16, 2013)

It's been a busy week in Google land! So, I have decided to compile all the updates I caught. 

Cendrine Marrouat - cendrinemarrouat.com:

It's been a busy week in Google land! So, I have decided to compile all the updates I caught. 


- Google+ for Android: 5 updates you’ve been asking for: https://plus.google.com/u/0/101870761930221849874/posts/HNSJByBhDin

- Google is killing Google+ Messenger on iOS and Android in favor of Hangouts: http://thenextweb.com/google/2013/08/14/google-is-killing-google-messenger-on-ios-and-android-in-favor-of-hangouts

- See your Drive photos in Google+ (and a few other improvements): https://plus.google.com/u/0/110342097799530788448/posts/PfwkHoiPtq6

- SoundCloud integrates with Google+ for easier music sharing: http://www.googleplusdaily.com/2013/08/soundcloud-integrates-with-google-for.html

-  Small Community adjustment may have big impact on spam: http://www.googleplusdaily.com/2013/08/small-community-adjustment-may-have-big.html

- Moderators' posts (and comments) now labelled in communities: https://plus.google.com/u/0/+BrianGlick/posts/HYtEEpyA2Pg 

- Upload a photo to Google+ post, choose the album to house it!: https://plus.google.com/u/0/109164280656499025716/posts/JqY5cLB2ZW9?cfem=1

- Google launches behind-the-scene site for street view collections: http://www.digitaltrends.com/web/google-launches-behind-the-scenes-site-for-street-view-collections/

- Google Drive gets entire document spell checking and customized lists: http://thenextweb.com/google/2013/08/12/google-drive-gets-better-spell-checking-support-and-more-customized-lists/

-  Google+ population around the world: http://socialmediaslant.com/google-plus-global-population/

- Just ask Google for your flights, reservations, package delivery info and more: http://googleblog.blogspot.ca/2013/08/just-ask-google-for-your-flights.html&nbsp

 

- Think Insights for Canada launches: http://www.examiner.com/article/think-insights-for-canada-launches ;

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Find out how many of your Twitter followers are fake with Fake Follower Check

From socialmediaslant.com

Does your Twitter profile attract eggheads or real people? Try Fake Follower Check and you will know instantly. All you have to do is visit http://fakers.statuspeople.com/, connect to Twitter, and ...
ManonLeroux's curator insight, August 16, 2013 3:49 PM

A great tool to use if you are doing some compeptitior analysis.

Google Plus population around the world

From socialmediaslant.com

GPlusData, the resource for Google+ trends and statistics, recently released an interesting map showing the distribution of Google+ users around the world. The data is based on 145 million public p...
Cendrine Marrouat - cendrinemarrouat.com:

Google+ continues

Cendrine Marrouat - cendrinemarrouat.com's comment, August 16, 2013 12:49 PM
Thank you so much, The Writer Social! Could you please send me the link to your network by email (info@cendrinemarrouat.com)?

Aim for Quality (3rd extract from my upcoming new eBook)

From www.creativeramblings.com

Time to share another extract from my upcoming new eBook! I am in the middle of the second draft and will go through six or seven more afterwards. So, as always, nothing you see here is set in ston...
Cendrine Marrouat - cendrinemarrouat.com:

I am super excited to share the third extract from my upcoming new eBook!

I look forward to reading your thoughts and suggestions. It's only the second draft, so nothing is set in stone yet.

"'Quality is not an act, it is a habit,' said Aristotle. It is a habit that helps you stand out from the crowd and gain credibility -- among your peers and your audience."

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Think Insights for Canada launches

From www.examiner.com

Google has decided to expand its Think Insights offerings outside the United States. The search engine giant unveiled the Canadian version of its educational we
Cendrine Marrouat - cendrinemarrouat.com:

Mini-roundup: Google, Pinterest, WordPress

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A better experience for sending Tweets and DMs | Twitter Blog

From blog.twitter.com

Sharing content on TweetDeck should be quick and easy, so we’ve created a New Tweet panel to make it easier to Tweet, send DMs, and preview images to share. Docked panel New Tweet panel in da......
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5 great articles you may have missed (August 5-11, 2013)

From www.creativeramblings.com

Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for August 5-11, 2013: Klout: The Online Standard of Vanity? by Brenda Somic...
Kathy Fredericks's curator insight, August 13, 2013 9:27 AM

Some great stuff here!

10 Domain Name Suggestion Tools to Catch a Great Domain Name

From www.slideshare.net

How to create the best domain name, plus top 10 Domain Name Suggestion Tools to help you along the way.

Cendrine Marrouat - cendrinemarrouat.com:

Excellent slides!

Ileane Smith's curator insight, August 11, 2013 9:47 AM

I was so happy when I found out my domain name was available (see Slide #5).

Randi Thompson's curator insight, August 12, 2013 8:53 AM

Choosing a domain name (website, blog, social media business page name) is so important for any business venture. Check out these tools to help you find the best ones!

User-Curated Search Engine Allows Creation of Custom Collaborative Search Spaces: zResearch

From research.zakta.com

harish magan's comment, August 30, 2013 10:03 AM
Content is king. Curators are almost agree to this that if the content is good reader will read it till end.
Katherine Hanson's comment, August 30, 2013 10:08 AM
I completely agree, Harish - always has been, always will be
harish magan's comment, August 31, 2013 5:34 AM
Thanks for agreeing with me

If you measure social success by 'likes', you’re going to get click farms

From econsultancy.com

Let’s be honest. Click farms aren’t exactly a big secret. Buying ‘likes’ and Twitter followers is a well-known shady practice.
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STUDY: 7 Percent Of Facebook Brand Page Posts Are Considered Spam - AllFacebook

From allfacebook.com

According to a recent survey among 9,000 Facebook brand pages, 7 percent of all posts published are considered spammy by the users.
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Facebook Publishing Optimizer PostRocket To Shut Down On August 15 | TechCrunch

From techcrunch.com

PostRocket, a startup that helps customers optimize their Facebook posts for maximum exposure and engagement, has announced that it will be shutting down on August 15.
Cendrine Marrouat - cendrinemarrouat.com:

I'm sharing this for those who use PostRocket for their Facebook posts, and who may not have received any message.

 

The company advises that you use the new Facebook Insights instead.  

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68% of CEOs have 'no presence' on any social media (but they like LinkedIn)

From venturebeat.com

Of the 500 leaders of the biggest companies in America, just 28 are on Twitter. A few more, 38, are on Facebook. And five lonely CEOs frequent the circles on Google+. But 140 are on LinkedIn.
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Is Klout the Online Standard of Vanity? | Social Media Today

From socialmediatoday.com

Image I’ve been doing a lot of thinking about the weight of Klout scores. With the gospel of influencer marketing pollinating the media, it’s hard not to.
Cendrine Marrouat - cendrinemarrouat.com:

This is a very worthwile article on the value of Klout Scores. 

 

I love Brenda Somich's comment here: 

 

"On a deeper level (and pardon while I get on my soap box), I often wonder if social monitoring tools reward the worst aspects of our nature. Are we really rewarding the right social behaviors when we expect people to pause, post, snap and check-in at every enjoyable life moment?"

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The Second Largest Search Engine | Social Media Today

From socialmediatoday.com

All the milestones YouTube achieved in less than a decade has made it the world’s second largest search engine, and a key platform for online video marketing and advertising.
Cendrine Marrouat - cendrinemarrouat.com:

Another great infographic, this time about YouTube. 

I knew some of the numbers but seeing them again made me realize how incredible social media truly is. Who could have imagined that YouTube would become such a big network?  

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