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Business in a Social Media World
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10 SEO Myths Debunked

10 SEO Myths Debunked | Business in a Social Media World | Scoop.it

In 2012, some myths are still alive and well. Steve Plunkett debunks 10 of them:  

 

1. Search Engine Optimization is something where we get as much information from as many SEO vendors as possible and hand it off to our IT people to do SEO with that info

 

2. Search Engine Optimization has been replaced by Social Media

 

3. Social Media has nothing to do with our Brand

 

4. Social Media has nothing to do with Customer Service

 

5. PR Firms should control ORM and Social Media

 

6. Clients don’t get ORM

 

7. Facebook is the only thing I need to do for Social Media

 

8. Google + is a Ghost town

 

9. Twitter is the new MySpace

 

10. A “Like” means there is a customer out there passionate about my brand. Nickelback even “likes” us

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New LinkedIn feature adds another layer of professional validation

New LinkedIn feature adds another layer of professional validation | Business in a Social Media World | Scoop.it

LinkedIn continues cementing its status as the top social media platform for business professionals. On Monday, the team announced the introduction of Endorsements.

 

The article also talks about the relaunch of former giant social network MySpace. A video teaser is included for those interested in learning more about what the site will look like. 

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Cendrine Marrouat - www.socialmediaslant.com's comment, September 26, 2012 3:54 PM
Thank you for sharing my article!
Cendrine Marrouat - www.socialmediaslant.com's comment, September 26, 2012 10:40 PM
Thank you for sharing my article, Dawn!
Dawn Jensen's comment, September 26, 2012 10:41 PM
It's great stuff Cendrine! Thank you. :)
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The online influence trap…

The online influence trap… | Business in a Social Media World | Scoop.it

A lot of people involved in social media believe in a particular motto: Those with a high Klout score have more value than those with a lower score. I personally don't think it makes sense.

 

"Audiences are not nitwits. While they might find that kind of data impressive at first, they always end up figuring the fluff out in the long run." 

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Cendrine Marrouat - www.socialmediaslant.com's comment, September 25, 2012 11:19 PM
Thank you for sharing my article, Jason!
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Finding the right name for your product - branding strategy - JulienRio.com

Finding the right name for your product - branding strategy - JulienRio.com | Business in a Social Media World | Scoop.it
How to find the perfect name for your product and how this name influences consumers' behavior. Tips and strategies for an efficient branding.
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Download and Share Interactive Tweets!(Soon to be added as a feature on Twitter) - Seo Sandwitch Blog

Download and Share Interactive Tweets!(Soon to be added as a feature on Twitter) - Seo Sandwitch Blog | Business in a Social Media World | Scoop.it
Twitter CEO, Dick Costolo revealed his future plans which would allow the users to publish selected tweets and also download their favorite tweets.
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Google welcomes Authorship Program participants with email

Google welcomes Authorship Program participants with email | Business in a Social Media World | Scoop.it

Are you a Google Authorship Program participant? If so, have you received your confirmation email today? If not, read the article to learn more about what you may expect from the Google team in the near future.  

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12 Most Powerful Ways to Use List.ly for Getting Customer Feedback

12 Most Powerful Ways to Use List.ly for Getting Customer Feedback | Business in a Social Media World | Scoop.it

Listly can be used in all sorts of ways. One of them is to get customer feedback. 

 

The article gives 12 ideas that are definitely worth exploring. My favorites are:

 

- Create lists of your current and future products

- Create an ongoing list of quick tips about your industry (I actually used this one for my forthcoming eBook on social media strategies)

- Create a list of video demonstrations of your products

- Create a list of reviews of your company

 

This is a really great article!

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4 Pitches That Any Respectable Blogger Will Always Ignore

4 Pitches That Any Respectable Blogger Will Always Ignore | Business in a Social Media World | Scoop.it

If you are looking to offer guest posts to other blogs, you should read this article. 

 

Pitches in that area remind me of what PR people have to do to pitch ideas to members of the media. It's the same process. 

 

"When a pitch is ignored or rejected, we spend time examining why it didn’t work. Many times we even ask the recipient for feedback (bloggers are often happy to give their advice).


Needless to say, we’re familiar with the telltale signs of an under-par pitch. Below are a few imaginary pitches “sent to BlueGlass” (none of which have actually been received), that fall victim to common pitching errors."

 

 

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Social media news: Facebook, Google, LinkedIn, Twitter, and Wikipedia

Social media news: Facebook, Google, LinkedIn, Twitter, and Wikipedia | Business in a Social Media World | Scoop.it

A lot of great announcements from major social media sites this week, including:

 

- The release of a new metatag for Google news

- A new programme for nonprofits on LinkedIn

- A new guide for journalists using Twitter

- A new tool allowing Wikipedia users to turn their favorite articles into eBooks.

- And more!

 

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Cendrine Marrouat - www.socialmediaslant.com's comment, September 24, 2012 12:22 PM
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Create RSS Feeds for Any User or Search Query on Google+: Feed+

Create RSS Feeds for Any User or Search Query on Google+: Feed+ | Business in a Social Media World | Scoop.it

Robin Good: If you are looking for a way to create RSS feeds from Google profile listings and Google+ searches, here is a working solution: Feed+ for Google Chrome.

 

Feed+ supports two different types of feeds:

 

a) Public user feeds: this turns all public messages of a selected user on Google Plus and turns it into an RSS feed. To create the feed, you either need to enter the profile ID which you find on the public profile page on Google+, or the full profile url.

 

b) Search results: this creates an RSS feed from a selected search term. It combines all public posts that include the search phrase.

 

Go get it here: https://chrome.google.com/webstore/detail/eaiadkmgpppkonfodnepmoknpaphnlij?utm_source=labnol.org

 

(Alternative tool: Google Plus Feed)

 

 


Via Robin Good
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Sigalon's comment, September 28, 2012 11:46 PM
Get well! See you soon on Scoop.it. Atb, Sigalon.
ChaplainAl Kolades's curator insight, June 26, 2:26 PM

Its all here at www.chaplainal.com Come and learn, Come and share, come and be motivated. Come also to be used by God.

Rescooped by Cendrine Marrouat - www.socialmediaslant.com from Social Media Content Curation
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New Content Curation Tool: Spundge Lets You Discover, Curate And Create Better Content

New Content Curation Tool: Spundge Lets You Discover, Curate And Create Better Content | Business in a Social Media World | Scoop.it

From Official Website:

"Spundge is the end-to-end tool for today's power curator. Connect with the best content creators on the web. Collaboratively curate the web and create relevant, influential content.

 

- Discover and Filter:

Create a Spundge Notebook to stay on top of a topic, person, company or interest. Spundge Notebooks deliver a stream of relevant content from news sources, Twitter, Facebook, YouTube, Instagram and Flickr. Filter and then save the best of what you discover.

 

- Curate and Collaborate:

Invite friends and colleagues to collaborate on Notebooks and discover and save new items. Collaborators receive notifications when new content is saved, and can add comments to Notebook items. Collaborative Curation enables you to track information, while instantly sharing with friends and colleagues.

 

- Stream and Publish:

Transform your Notebook into a real-time stream you can embed anywhere on the web. Share what you’re reading, or curate a real-time newswire about a breaking event or topic of interest.

 

- Get Spundge PRO:

it enables teams and individuals to collaboratively create content and instantly publish to a CMS, email newsletter and social accounts. Writing in Spundge lets you drag and drop images, tweets and videos into any story, effortlessly add attribution, and easily embed and track content."

 

From review article on Nieman Journalism Lab:

"The problem is today’s journalist has to use too many products and applications to do their job, and very few of these were actually built with newsrooms or journalistic workflow in mind...

 

Spundge is a platform that’s built to take a journalist from information discovery and tracking all the way to publishing, regardless of whatever internal systems they have to contend with...

 

The software is free, but an optional $9 monthly fee adds premium features, including the ability to share notebooks with collaborators, who can also add to the notebook and see changes in real time..."

 

Read more on Nieman Journalism Lab here:

http://www.niemanlab.org/2012/09/first-look-spundge-is-software-to-help-journalists-to-manage-real-time-data-streams/

 

Check out Spundge here: http://www.spundge.com

 


Via Giuseppe Mauriello
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Steven Hughes's comment, September 23, 2012 11:31 AM
Thanks Giuseppe, have to take a closer look
Giuseppe Mauriello's comment, September 23, 2012 11:41 AM
@Steven...Thank you for appreciation about my post.
Giuseppe Mauriello's comment, September 24, 2012 8:27 AM
Hi Therese,
thank you for appreciation and rescoop my article.
I confirm that website is in English and French language.
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Leadership As A Social Media Strategy

Leadership As A Social Media Strategy | Business in a Social Media World | Scoop.it

When it comes to social media strategies, leadership is a word often overlooked. But what about leadership content? 

 

"That emotional component of leadership is what moves people. And moving people—influence—is what leadership content is about."

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How to redirect first-time commenters to a ‘Thank You’ page

How to redirect first-time commenters to a ‘Thank You’ page | Business in a Social Media World | Scoop.it

The benefits of redirecting first-time commenters to a thank you page are huge!

 

Here is a short tutorial to help you set up this important page.

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Cendrine Marrouat - www.socialmediaslant.com's comment, September 21, 2012 2:41 PM
Thank you for sharing!
Cendrine Marrouat - www.socialmediaslant.com's comment, September 22, 2012 2:54 PM
Thank you for sharing my article!
Mithuhassan's comment, September 23, 2012 6:58 AM
My Great pleasure @Cendrine !!
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How to Pin to Pinterest if there is no Picture (Tool)

How to Pin to Pinterest if there is no Picture (Tool) | Business in a Social Media World | Scoop.it

If you’re using Pinterest to curate content (click to see how), you sometimes run into a great blog post that doesn’t have a picture or has a picture that is too small to pin.


Thanks to Maggie McGary over at Social Fish, I learned about a great tool (Shotpin) that I now use for pinning blogs without pictures that I’ll demonstrate below.

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Scoop.it adds post scheduling for everyone through partnership with Buffer

Scoop.it adds post scheduling for everyone through partnership with Buffer | Business in a Social Media World | Scoop.it
Fans of content curation service, Scoop.it and BufferApp may officially rejoice. The two platforms announced their brand new integration on Wednesday.

 

Now, Scoop.it users can add content to their topic-centered magazines and schedule it to be sent to their Twitter, Facebook and LinkedIn profiles in one sitting:

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Deanna Dahlsad's comment, September 19, 2012 11:28 PM
Thanks for this! Awesome because BufferApp was also new to me. :)
Cendrine Marrouat - www.socialmediaslant.com's comment, September 19, 2012 11:54 PM
Glad you like my article! We always learn something new, eh? ;-)
Cendrine Marrouat - www.socialmediaslant.com's comment, September 19, 2012 11:55 PM
Thank you for sharing my article!
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Twitter launches new profiles

Twitter launches new profiles | Business in a Social Media World | Scoop.it
Twitter unveiled its newly redesigned profiles on Tuesday.

 

Now more visually focused, the profiles feature a large, Facebook-like cover photo (1,252 by 626 pixels) on top, which also contains the users’ bio and picture. Information, such as the number of Tweets, followers and the “follow/unfollow” button, is included right underneath.

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What Kind Of Curation Site Should You Use?

What Kind Of Curation Site Should You Use? | Business in a Social Media World | Scoop.it

No doubt about it, content curation is growing. If all the news stories about it wasn’t convincing enough, the number of clients asking me about curation would! Here’s a simple little primer on the two major types of curation sites — and a decision tree I made to assist clients.

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Yes, ideas can be re-used

Yes, ideas can be re-used | Business in a Social Media World | Scoop.it
The most creative people rarely reinvent the wheel.


Instead, they take ideas, observe how successfully others have implemented them, and then tweak things accordingly.


With that said, efficient tweaking requires knowledge of your audience.


Things are so much easier when you actually know who you are talking to.

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Increase traffic to your blog with these 10 directories

Increase traffic to your blog with these 10 directories | Business in a Social Media World | Scoop.it

Looking for a way to increase traffic to your blog and generate quality backlinking at the same time? If so, why not try directories?

 

The following is a short list to get you started.

 

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dj Goddessa's comment, September 18, 2012 4:04 PM
Cendrine, great list. This should keep me busy for awhile! :))
Cendrine Marrouat - www.socialmediaslant.com's comment, September 18, 2012 4:39 PM
Glad to know that! :-)
Cendrine Marrouat - www.socialmediaslant.com's comment, September 18, 2012 4:40 PM
Thank you for sharing my article!
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12 communication basics everyone should know | Articles | Home

12 communication basics everyone should know | Articles | Home | Business in a Social Media World | Scoop.it
You know that saying about not getting a second chance to make a good first impression when you meet someone?

 

Well, when you’re communicating with someone, especially if it’s electronically or by phone, you get even less slack—particularly when it’s for work. That’s when lost opportunities can have bottom-line consequences.

 

If you want the prospect to open your email, the client to return your call, or the journalist to read your pitch, you’ve got to communicate impeccably.

 

Here are some of my favorite basics:

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Social media news: Facebook, Google, Scoop.it and YouTube

Social media news: Facebook, Google, Scoop.it and YouTube | Business in a Social Media World | Scoop.it

Here is a quick roundup of some of the latest happenings in the social media world.

 

Facebook

 

On Thursday, Facebook announced that Facebook Exchange (FBX) was out of beta. The service allows advertisers and agencies to purchase Facebook ads through real-time bidding:

 

“Facebook Exchange is perfect when the objective is a conversion outside Facebook and the data used to drive that objective exists outside Facebook,” says Scott Shapiro, product marketing manager for Facebook Exchange. “When brand goals like increasing awareness and favorability are the objective, Facebook’s native tools are usually a better fit because they work with all our social formats and placements in addition to fan targeting.”

 

Continue reading at http://www.examiner.com/article/social-media-news-facebook-google-scoop-it-and-youtube

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How Not to Pitch Your Business in Social Media

How Not to Pitch Your Business in Social Media | Business in a Social Media World | Scoop.it

Using social media correctly is like putting your Rolodex on steroids.

 

Suddenly, it can be much easier to find people. When it works, the days of gatekeepers blocking your phone calls are a thing of the past. Perhaps the best thing about using social media is that it allows you to communicate with all of your contacts at once through status updates.

 

But there are some important lessons to learn. For one, you still have to build relationships if you want your communications to move your business forward. And building meaningful relationships in social media can take more effort than meeting people face-to-face.

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Seth's Blog: I want to put you in a category

When I meet you or your company or your product or your restaurant or your website, I desperately need to put it into an existing category, because the mental cost of inventing a new category for every new thing I see is too high.

 

I am not alone in this need. In fact, that's the way humans survive the onslaught of newness we experience daily.

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The rise of LinkedIn’s news feed (And how Twitter made a big dumb mistake)

The rise of LinkedIn’s news feed  (And how Twitter made a big dumb mistake) | Business in a Social Media World | Scoop.it

Last week I was reading one of my industry news sources and an article caught my attention. I wanted to let my friends know about the piece so, as usual, I went to tweet about it. And that’s when I noticed this:

There were more people posting the article to LinkedIn than there were people tweeting about it.

And that’s when the sledgehammer hit me. Twitter has a huge new competitor with the potential to swamp them, particularly in one critical area. And, it is all of their own making.

Back in July Twitter announced that it was no longer going to allow users to post tweets automatically to LinkedIn. Twitter gave us the usual gumpf about wanting to “provide the core Twitter user experience through a consistent set of products and tools”. What Twitter really meant to say was, “We don’t want anyone reading tweets where we can’t put ads”.


Via Tom George
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10 Social Media Risks MOST Companies Are Too Afraid to Take

10 Social Media Risks MOST Companies Are Too Afraid to Take | Business in a Social Media World | Scoop.it
There was a time when just being in social media was a risk for companies. I'm glad we're (mostly) done with those days, but now we're into a new era ... the era of experimentation.

Oooh, I like this era! This is when people really start getting creative. And the more risks brands take, the more we learn what works and (unfortunately) what totally backfires.

What you'll find in this post are the social media ideas that many brands wouldn't touch with a ten foot pole; except, of course, for some special few who said, "Meh, screw it." And boy do we love those people! Take a look at some risky social media moves that flout convention, and the brands that are pulling it off, anyway.

 

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Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach, blogger, curator, journalist, and author. - "Social Media from a Human Perspective" - http://www.socialmediaslant.com

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