Business in a Social Media World
42.4K views | +16 today
Follow

Kicking Facebook to the Curb: Why Pinterest is Good for Business

From www.steamfeed.com

Did you know: 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase? Why Pinterest is good for business.
Cendrine Marrouat - cendrinemarrouat.com:

Do you know that 90% of the information transmitted to the brain is visual? Actually, visual content is processed 60,000 times faster than text!

 

No wonder, then, that Pinterest is huge. In fact, last year, it even became the fastest social network in history to reach 10 million unique visitors in the US alone!

 

Not impressed by these numbers? Read Rebekah Radice’s article for more. I’m pretty sure you will get pinning after that, especially if you own a business. 

No comment yet.

How do I amplify my brand on LinkedIn?

From curationgalore.wordpress.com

LinkedIn offers great ways for small businesses and entrepreneurs to get exposure for their work. Success on the platform starts with building an optimizing your profile to help it rank higher in s...
Cendrine Marrouat - cendrinemarrouat.com:

LinkedIn offers great ways for small businesses and entrepreneurs to get exposure for their work.

 

Success on the platform starts with building an optimizing your profile to help it rank higher in search engines. Then, you should create your own LinkedIn Page and join relevant Groups.

 

Of course, there is also the part about monitoring, measuring, and refining…

 

Here is an interesting presentation that will help you get started on the right track.

Linda Buckmaster's curator insight, September 7, 2013 2:40 AM

A useful article that shows you how to amplify your brand on LinkedIn which is a good way for small businesses and entrepreneurs to get exposure for their work.

12 Most Helpful Google+ Pro Tips

From 12most.com

Peggy Fitzpatrick shares a ton of great advice in the 12 Most Helpful Google+ Pro Tips.
Cendrine Marrouat - cendrinemarrouat.com:

Did you know that Google+ is the second biggest social network after Facebook? It’s hard to believe that the platform has grown so popular in such a short amount of time.

With that said, Google+ is not easy to figure out for newbies, especially Communities. Sharing great content is a good start, but you need to know some tricks to rock it.

Peg Fitzpatrick, one of the most knowledgeable users out there, has curated a list of 12 for us. They all come from true Google+ experts.

I say “true” because I have them in my Circles and they always deliver the best information.

Facebook Delays Privacy Policy Updates

From readwrite.com

Policy groups are advocating for the FTC to block Facebook's controversial changes to its privacy policy.
No comment yet.

Pinterest And Path To Battle Over Letter “P” Logo Trademark | TechCrunch

From techcrunch.com

Are the Path and Pinterest logos too similar? Path apparently thinks so. The mobile messaging startup is currently working to prevent Pinterest from acquiring the trademark to the letter "P" as a stylized design (like the one shown here, and below).
No comment yet.

Track who opens your emails with Signals

From socialmediaslant.com

As a journalist and blogger, emails are my favorite tool to connect with people. Unfortunately, I am not always sure if they receive my messages, so when they don't respond, I find myself having to...
No comment yet.

10+ simple tips to win at social media

From www.creativeramblings.com

Social media may have become mainstream, a lot of entrepreneurs and small business owners still struggle to make sense of it. They struggle because they have jumped on the bandwagon on impulse, wit...
Cendrine Marrouat - cendrinemarrouat.com: Yesterday, someone asked me the following question on my Facebook Page: “Is it alright to commit to two quality social networks instead of all of them?” After giving them my answer, I realized that most entrepreneurs and small business owners interested in leveraging social media are just looking for simple and actionable tips. So, I decided to write an article that highlights some important basics.
No comment yet.

How long have you been on Twitter?

From socialmediaslant.com

I opened my Twitter account on July 4, 2008. What about you? With Twopcharts, you can check how long you have been on the social network and compare the age of your handle to the rest of the Twitte...
No comment yet.

Hashtags on Facebook Do Nothing To Help Additional Exposure

From edgerankchecker.com

Significant time has passed since Facebook fully rolled out their hashtag implementation. We decided to dig into the data to see the impact of hashtags on the news feed.
Muse Seymour's curator insight, September 5, 2013 5:50 PM

That's because hashtags on facebook are a vanity and are not understood as a search and curation tool like they are meant to be.

Is Facebook Empowering the Lazy Marketer? | The Marketing Nut

From www.pammarketingnut.com

Facebook has announced major changes that empower the lazy marketer. Integration of free stock images for Facebook advertisers from Shutterstock and deleted the requirement to use a 3rd party app when executing Facebook promotions and contests.
No comment yet.

10 Quick Google+ Tips | Jess Green Digital Diva

From digitaldivaweb.com

Cendrine Marrouat - cendrinemarrouat.com:

If you are looking for a list of simple and actionable tips to rock your Google+ presence, here is a good article from Jess Green.

 

I like the idea of having a business profile as well as a personal profile. Jess also talks about the importance of optimizing the description in your about section

No comment yet.

Make your content more shareable on Twitter with Click to Tweet

From socialmediaslant.com

Click to Tweet lets you easily create "Tweet about this" links to use on your website, blog, or Twitter. To start using the service, visit www.clicktotweet.com (no signup required). Write the messa...
Martin (Marty) Smith's curator insight, September 3, 2013 8:41 PM

Cool. Easy. Will be using. 

LinkedIn Today: Publisher Pages Are Being Phased Out

From sproutsocial.com

In September, LinkedIn will begin phasing out publisher pages on LinkedIn Today, and followers will be automatically migrated to corresponding Company Page.
No comment yet.

Interview with Lior Degani, co-founder of Swayy

From www.examiner.com

Recently launched in public beta, Swayy is a content discovery tool with an edge. The platform analyzes a user's posts, engagement on social networks, and follo
Cendrine Marrouat - cendrinemarrouat.com: The Internet is full of good content to read and share. Unfortunately, finding it is a time-consuming process. Swayy is one of these tools that allow you to sit down and wait for the goods to come to you directly. After using it for months, I can say that it has saved me a lot of time and effort.
No comment yet.

The Anatomy of a Perfect Google+ Post | Dustn.tv

From dustn.tv

These seven components that make up the anatomy of a perfect Google+ post are sure to get more engagement and more followers on Google+.
Cendrine Marrouat - cendrinemarrouat.com:

Unlike Facebook, Google+ is an “equal opportunity” platform. Everyone can shine and be recognized for their hard work.

 

With that said, there are 359 million monthly active users, so competition is fierce…

 

…Unless you follow the advice of a pro like Dustin W. Stout. He recently published an epic article that will help you craft the perfect Google+ post and increase your credibility. From title to image and commentary, he covers everything!

Randi Thompson's curator insight, September 2, 2013 9:38 AM

How can you improve the quality of your posts... anywhere!  So people will actually take the time to look at them.

Jose Gonzalez's curator insight, September 2, 2013 8:15 PM

Very good !

Thanks

Jose Gonzalez's comment, September 2, 2013 8:56 PM
Got it !

Get connected! (To your Google+ and Facebook Pages) (with images) · storify

From storify.com

New connections to your Storify profile allow you to use Google Authorship and display your brand's Facebook Page.
Cendrine Marrouat - cendrinemarrouat.com's comment, August 31, 2013 11:55 PM
Why, well done?
John Arend's curator insight, September 2, 2013 10:04 AM

This article is  well written and makes you think. Enjoy the Storify and Google connection.

John

Cloe Blanchet's comment, September 2, 2013 6:30 PM
Great way to promote yourself as an authority in a particular niche - eg a parent coach, superannuation accountant, speaker or academic.

10 Brilliant Pinterest Board Ideas From Real Brands

From blog.hubspot.com

Get inspired by 10 non-marketing boards from successful B2B and B2C brands.
Cendrine Marrouat - cendrinemarrouat.com:

Visual content has always reigned supreme. That’s why a platform like Pinterest is so successful.

With that said, it is not enough to open an account and pin a few items. You also have to be creative and draw the attention of your audience.

Let HubSpot’s Ginny Soskey help you with ideas! She took a look at the boards of 10 companies and tells us why they are awesome. From Lowe’s to Sephora and Honda, you will learn what makes customers in specific industries tick.

No comment yet.

How To Setup Your Own Tweet Chat

From socialmediasun.com

Twitter is a popular social networking site for many reasons: The open format of its posts and accounts (with the ability to make it private), the instant nature of information exchange, the way it utilizes hashtags to organize tweets, and the new...
Cendrine Marrouat - cendrinemarrouat.com:

One thing I love about Twitter is the ability to chat via hashtags. Unfortunately, those discussions can quickly become messy if they are not handled well. Ask me how I know. 

 

Interested in creating and organizing your own Twitter chat? Anna Fox has a great tutorial for you!


Follow the steps and you should be on your way to enjoy a successful session.

GlobalAdventure's comment, August 31, 2013 12:35 AM
Very interesting, May we know? how to handle it?
Cendrine Marrouat - cendrinemarrouat.com's comment, August 31, 2013 1:00 AM
The article tells you exactly how to do that. ;-)

Gmail Enhances Attachments, Connects Google Plus

From www.thesocialmediahat.com

Gmail continues to get better. Today's update brings some very interesting improvements to attachments, as well as how Gmail handles links to both Google+ and Google Drive.
No comment yet.

How to Check Reading Level of Your Website

From www.quickonlinetips.com

Google classifies content on websites by Reading level. What is the reading level of your site content? Did you know Google uses a sophisticated algorithm to classify content into 3 categories called  - Basic, Intermediate and Advanced.
Cendrine Marrouat - cendrinemarrouat.com:

Here is something that I discovered today. Google can deliver content to you based on reading levels!

What a great tool for teachers! And what about bloggers? I know that it will be very useful for me, as I always want to make sure that my content is as easy to understand as possible.

No comment yet.

Why Your Links Should Never Say "Click Here" | Smashing UX Design

From uxdesign.smashingmagazine.com

Some designers are tempted to use the words “Click here” on their links. You should know how using these words on a link can affect how users experience your interface.
Cendrine Marrouat - cendrinemarrouat.com:

Links are an essential part of a website and blog. And yet, we often forget to optimize the messages around them.

 

When it comes to calls to action, telling visitors to “click here” is rarely the best option

No comment yet.

55 Free Templates to Make Visual Content Creation Quick & Painless

From blog.hubspot.com

Free visual content creation templates for infographics, SlideShares, social media graphics, CTAs, and more!

Happy birthday, Skype!

From socialmediaslant.com

Skype has just turned 10!  Microsoft's voice communication service was launched on August 29, 2003. Here are some stats to celebrate this milestone: 1.4 trillion minutes of voice and video calls Us...
No comment yet.

8 reasons I hate working in social media

From www.marketingmag.com.au

I’ve worked in social media for, relatively, quite a while now. While I’m not saying I was there first (in any way), I’ve been doing this since before the market was as saturated as it is currently.
Cendrine Marrouat - cendrinemarrouat.com:

Social media has become such a fashionable topic for the last couple of years, that we tend to forget one truth: Mainstream doesn’t always mean good.

 

I often rant about self-proclaimed gurus, experts and ninjas, and how they have turned my industry into a joke. Hugh Stephens seems to think the same thing.

 

In his thought-provoking op-ed piece, he shares eight reasons why working in social media can be very frustrating at times.

No comment yet.