Business in a Social Media World
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Benefits of monitoring engagement on Google+

From curationgalore.wordpress.com

As I always say to the people who ask me about social media monitoring, Google+ is probably the best platform around. A trick that I recently learnt comes from Stephan Hovnanian. In one of his post...
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Why Most Branded Content Is Just Awful

From www.linkedin.com

Around the world — in North America, the UK, Asia Pacific — approximately nine in 10 organizations produce content like media companies do to attract and retain customers. That's correct:
Cendrine Marrouat - cendrinemarrouat.com:

Most branded content is awful for three reasons, according to Joe Pulizzi:


- No strategy

- No focus

- No accountability

I will add another one: Not taking the time to know your audience and gather feedback. 

Great food for thought! 

lebeauparleur's curator insight, August 26, 2013 11:36 AM
Pas de stratégie, pas de focus, pas d'idée créative en soi : arrêtez le faux contenu publicitaire...
Jordi Carrió Jamilà's curator insight, August 27, 2013 2:53 AM

Totalmente de acuerdo sin estrategia, sin enfoque y sin responsable, el marketing de contenidos no funciona.

Storytelling in 2013

From www.linkedin.com

I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.That’s it. That is honestly the
Cendrine Marrouat - cendrinemarrouat.com:

Gary Vaynerchuk nails it in this article. 

I wish there was a way to make companies understand that "social" is more than a few tweets and Facebook updates. We all understand you have products to sell and services to offer. But what value does it bring if you show no willingness to share your story and connect with us? 

lebeauparleur's curator insight, August 27, 2013 11:06 AM

I wake up every morning upset about one core thing, and that is this:

It’s 2013 and 99 percent of people are marketing their products like it’s 2004.

How Angry Customers Use Technology to Get an Edge

From www.linkedin.com

If you're tired of technology being used against you -- and how can you not be after the the latest NSA spying allegations -- then you'll probably appreciate this man-bites-dog story.It comes to us
Cendrine Marrouat - cendrinemarrouat.com:

An interesting article. I think that using technology that way could eventually force a lot of big companies to change their policies -- and finally take customers more into account.

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The Blogconomy [infographic]

From holykaw.alltop.com

Are you looking for small business marketing ideas that are cheap and effective? If so, may we suggest the lowly blog? In our opinion, the blog is actually not lowly at all. It’s by far the best ma...
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Spelling and grammar do matter, according to consumers

From www.prdaily.com

If you don’t think the public at large cares about your lack of editorial diligence, you’re wrong.
Cendrine Marrouat - cendrinemarrouat.com:

A no-brainer here. 

 

If you don't pay attention to your messages and the way they are written, customers will question the way you do business as well...

Cindy Navarro's curator insight, August 26, 2013 5:46 PM

This matters to be a lot. Typos happen, but they should be rare when you are promoting your brand, product, or yourself.

Dani Hunter's curator insight, September 9, 2013 5:09 PM

An article like this could inspire a couple different grammar exercises in the classroom. The statistics (and the 'brid' picture) show the importance of proofreading and editing. Students could look for more pictures or come up with scenarios where they make up examples of grammatical errors in the media.

The Google Plus Hovercard: Your calling card across all of Google - WebSIGHT Hangouts

From www.websighthangouts.com

An optimized Google+ hovercard will help you connect with the right people and drive home your brand identity.
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Regifted: No More Physical Products In Facebook Gifts; Focus Shifts To Facebook Card Gift Cards - AllFacebook

From allfacebook.com

One of the main reasons behind the explosion of the gift-card industry is how easy it makes the process from both ends: The gift giver avoids the process of traveling to stores, choosing gifts, transporting them, wrapping them, and making sure they...
Chris Agro's curator insight, August 24, 2013 11:22 AM

Click, send, done. Will this Facebook shift boost the industry of Gift Card giving?

How does Facebook determine whether posts from pages are high-quality? - Inside Facebook

From www.insidefacebook.com

When Facebook announced changes to its News Feed algorithm earlier this month, it promised to continually update its Facebook for Business page on all things News Feed.
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The Bloggers Guide to Using Google Plus- Part One

From www.askchefdennis.com

A bloggers definitive guide for being successful on Google Plus - Par One. The importance of your profile and all of the sections.
Cendrine Marrouat - cendrinemarrouat.com:

Looking for a guide to understand and use Google+ better? Chef Dennis Littley has the answer for you.

 

In his first article, he explains how to optimize your profile for maximum exposure. 

 

Great stuff!

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Facebook Partners With Shutterstock To Give Advertisers Free Access To Millions Of Photos

From socialnewsdaily.com

Facebook is breathing new life into ads thanks to a partnership with Shutterstock. Starting today, advertisers will have free access to millions of stock photos within the Ad Creator.
Cendrine Marrouat - cendrinemarrouat.com:

Not too sure what stock photos will bring to the equation...

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Blog Promotion: How Your Blog Posts can Kick Ass on Google

From www.razorsocial.com

When you post your blog post how do you get it to appear high on google and get a ton of traffic? Find out in this fantastic post with a practical example.
Cendrine Marrouat - cendrinemarrouat.com:

This stellar post by Ian Cleary covers pretty much all the basics. 

 

In particular, I love the accompanying infographic and pictures.  

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7 Point Checklist to Dominate Your Personal Brand Using Google Plus

From rebekahradice.com

Blog post at Rebekah Radice : Google Plus, while emerging late to the social network party, has clearly shown it's worth and potential to businesses and brands willing to[..]
Cendrine Marrouat - cendrinemarrouat.com:

After two years, Google+ is still a mystery to many. Despite being often dubbed a "ghost town", the platform has become a major player in the social media world.  

 

Rebekah Radice shares some awesome tips to help you rock your marketing strategy. 

 

One thing she mentions in particular is the Ripples feature. It's an incredible tool but that too many people still overlook. 

Teresa Cheong's curator insight, August 27, 2013 4:53 AM

Google+ now boasts 359 million users. Are you maximising this free feature for your content marketing strategy?

 

This week in social media: Facebook, Google, LinkedIn, Twitter

From www.examiner.com

A lot happened in social media this week. Here is a quick roundup of some of the latest news.
Facebook
InsideFacebook reports that Facebook is testing two feat
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Feedgrabbr lets you easily create custom RSS feed widgets

From socialmediaslant.com

Looking for a great web app to display your latest articles or news in your industry on your blog or website? Try Feedgrabbr. Feedgrabbr allows you to build personalized RSS news widgets from sever...
Cendrine Marrouat - cendrinemarrouat.com:

I have been using Feedgrabbr on my website for a while now. I really like it. It's easy to figure out and implement!

Cendrine Marrouat - cendrinemarrouat.com's comment, August 23, 2013 2:21 AM
Yes, but this service is for creating widgets. It's not an RSS feed reader per say.
Laura Brown's comment, August 23, 2013 12:51 PM
Have you looked at Alltop? You can set up widgets with feeds in loads of topics there. Free.
Cendrine Marrouat - cendrinemarrouat.com's comment, August 23, 2013 2:24 PM
Clearly, there are tons of tools that allow you to do whatever you want. This one is one of them. AllTop Is a great option too.

8 more tools and services to stay on top of the news in your industry

From www.creativeramblings.com

A few months ago, I shared a list of 14 tools and services that I use to monitor what goes on in the social media world. Since then, I have added a few more to my arsenal. Here are eight that I cou...
Cendrine Marrouat - cendrinemarrouat.com:

“8 more tools and services to stay on top of the news in your industry”  is a follow-up post to the one I wrote months ago (http://www.creativeramblings.com/news-monitoring-tools/) to help my readers easily monitor what goes on in their fields.

 

I honestly could not live without the services in this article. They have helped my productivity in a big way! I hope they will be useful to you as well.

Kevin Green's comment, August 22, 2013 2:48 AM
hey thanks for the post, it was good to read

Vine passes the 40 million member mark

From socialmediaslant.com

We've said this before and we'll say it again: this community - now more than 40 million of you - is amazing. Thank you for inspiring us. — Vine (@vineapp) August 20, 2013 Vine continues its steady...
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Make responsive embeds in seconds with Embed Responsively

From socialmediaslant.com

If you use Scribd, SoundCloud, Storify, or Twitter, you probably know that the services offer embed codes that automatically detect the size of a visitor's screen. Unfortunately, things are differe...
freshlinx's curator insight, August 20, 2013 11:46 AM

Very handy for designers and developers with clients who like to embed!

Introducing LinkedIn University Pages

From blog.linkedin.com

A few years ago, my daughter and I took a road trip to visit schools before she made her final decision about college. I was hoping she’d stay in California, but it wasn’t looking good.
Cendrine Marrouat - cendrinemarrouat.com:

The pages will be available to high school students (who can use LinkedIn) on September 12. 

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This Changes Everything: Social Signals, Your Website, and Google+

From dustn.tv

Following a series of experiments I've made a few discoveries about sharing links on Google+ that changes everything about how I now share.
Cendrine Marrouat - cendrinemarrouat.com:

If there is one article you should read this week, this is it. 

 

Dustin W. Stout conducted several experiments to see how powerful Google+ truly is when it comes to social proofing the content you share. 

Athena Goodlight's comment, August 21, 2013 8:43 PM
Thank you. Google is truly gaining ground in the social network communities.
Chris Agro's curator insight, August 22, 2013 8:20 AM

A way to drive more traffic to your site via Google+ and social. Truly exciting.

Chris Agro's comment, August 22, 2013 8:22 AM
Love it! Thanks for sharing your research.

Seth's Blog: The self-defeating quest for simple and easy

From sethgodin.typepad.com

Bullet points, step by step processes that are guaranteed to work overnight, proven shortcuts... If it was easy, everyone would do it. Worth noting that surgeons don't sign up for medical school because they're told that there is a simple,...
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LinkedIn Provides Updated Analytics | Social Media Today

From socialmediatoday.com

An update to the LinkedIn homepage has introduced a small analytics section for users.
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Facebook allows page owners to add admins who are not connected as friends

From www.insidefacebook.com

Facebook announced Friday changes to the page admin flow. Previously, a page owner could only promote a user to an admin role if the owner was directly connected to the user as a friend.
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Social media ROI: 10 quotes from leading marketing pros

From kcclaveria.com

Marketers from companies of all sizes have tried their best to pin down the value of social. Looking at what they have to say about social media ROI, what can we learn about how social affects sales?
Cendrine Marrouat - cendrinemarrouat.com:

The ROI of social media is a trendy topic right now. 

 

I'm happy to see that more and more experts talk about the importance of focusing on relationships before profits. 

 

 

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Why I Killed 61% of My LinkedIn Friends | by Ari Herzog, Digital Media Explorer

From ariherzog.com

Recognizing I had 2,474 LinkedIn connections three months ago, I posited a question on this blog: Should my network be tight enough that they can recommend me
Cendrine Marrouat - cendrinemarrouat.com:

Ari Herzog shares some great food for thought in this article. 

 

It's not the number of connections you have that makes you successful on LinkedIn, it's how well your network reflects who you are as a professional...

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