Around the world — in North America, the UK, Asia Pacific — approximately nine in 10 organizations produce content like media companies do to attract and retain customers. That's correct:
Most branded content is awful for three reasons, according to Joe Pulizzi:
- No strategy
- No focus
- No accountability
I will add another one: Not taking the time to know your audience and gather feedback.
Great food for thought!
I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.That’s it. That is honestly the
Gary Vaynerchuk nails it in this article.
I wish there was a way to make companies understand that "social" is more than a few tweets and Facebook updates. We all understand you have products to sell and services to offer. But what value does it bring if you show no willingness to share your story and connect with us?
If you're tired of technology being used against you -- and how can you not be after the the latest NSA spying allegations -- then you'll probably appreciate this man-bites-dog story.It comes to us
An interesting article. I think that using technology that way could eventually force a lot of big companies to change their policies -- and finally take customers more into account.
A bloggers definitive guide for being successful on Google Plus - Par One. The importance of your profile and all of the sections.
Looking for a guide to understand and use Google+ better? Chef Dennis Littley has the answer for you.
In his first article, he explains how to optimize your profile for maximum exposure.
When you post your blog post how do you get it to appear high on google and get a ton of traffic? Find out in this fantastic post with a practical example.
This stellar post by Ian Cleary covers pretty much all the basics.
In particular, I love the accompanying infographic and pictures.
Blog post at Rebekah Radice : Google Plus, while emerging late to the social network party, has clearly shown it's worth and potential to businesses and brands willing to[..]
After two years, Google+ is still a mystery to many. Despite being often dubbed a "ghost town", the platform has become a major player in the social media world.
Rebekah Radice shares some awesome tips to help you rock your marketing strategy.
One thing she mentions in particular is the Ripples feature. It's an incredible tool but that too many people still overlook.
Looking for a great web app to display your latest articles or news in your industry on your blog or website? Try Feedgrabbr. Feedgrabbr allows you to build personalized RSS news widgets from sever...
I have been using Feedgrabbr on my website for a while now. I really like it. It's easy to figure out and implement!
A few months ago, I shared a list of 14 tools and services that I use to monitor what goes on in the social media world. Since then, I have added a few more to my arsenal. Here are eight that I cou...
“8 more tools and services to stay on top of the news in your industry” is a follow-up post to the one I wrote months ago (http://www.creativeramblings.com/news-monitoring-tools/) to help my readers easily monitor what goes on in their fields.
I honestly could not live without the services in this article. They have helped my productivity in a big way! I hope they will be useful to you as well.
A few years ago, my daughter and I took a road trip to visit schools before she made her final decision about college. I was hoping she’d stay in California, but it wasn’t looking good.
The pages will be available to high school students (who can use LinkedIn) on September 12.
Following a series of experiments I've made a few discoveries about sharing links on Google+ that changes everything about how I now share.
If there is one article you should read this week, this is it.
Dustin W. Stout conducted several experiments to see how powerful Google+ truly is when it comes to social proofing the content you share.
Marketers from companies of all sizes have tried their best to pin down the value of social. Looking at what they have to say about social media ROI, what can we learn about how social affects sales?
The ROI of social media is a trendy topic right now.
I'm happy to see that more and more experts talk about the importance of focusing on relationships before profits.
Recognizing I had 2,474 LinkedIn connections three months ago, I posited a question on this blog: Should my network be tight enough that they can recommend me
Ari Herzog shares some great food for thought in this article.
It's not the number of connections you have that makes you successful on LinkedIn, it's how well your network reflects who you are as a professional...