Business in a Social Media World
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Business in a Social Media World
The best social media content to help you take your business to the next level.
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Do Share: A must-have Chrome extension for Google+

Do Share: A must-have Chrome extension for Google+ | Business in a Social Media World | Scoop.it
Do Share is a Chrome extension that lets you update your Google+ profile / page(s), and Communities from any tab in your browser. Posts can be scheduled or sent right away, saved as drafts, or dele...
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Guide to Google Authorship for Businesses and Individuals - Plus Your Business

Guide to Google Authorship for Businesses and Individuals - Plus Your Business | Business in a Social Media World | Scoop.it
What is Google Authorship? Google Authorship is the link between your Google+ profile and the content you create. Why would you want to set it up?
Cendrine Marrouat - SocialMediaSlant.com's insight:

One of the biggest benefits of using Google+ is the ability to claim ownership of the content you create by linking it to your profile. The feature is called Google Authorship.

 

If you are looking for a clear and thorough guide on the topic, check out the article Martin Shervington has written for Plus Your Business. He explains:

 

The benefits of using AuthorshipHow to set it upThe difference between ‘rel=author’ and ‘rel=publisher’

 

The article also features an interview with Google+ expert Mark Traphagen, and a quizz. All in all, a must-read!

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Social media and the forgotten business opportunity - Schaefer Marketing Solutions: We Help Businesses {grow}

Social media and the forgotten business opportunity - Schaefer Marketing Solutions: We Help Businesses {grow} | Business in a Social Media World | Scoop.it
Social media used to be about relationships. A look at the lost opportunity when we forget about this.
Cendrine Marrouat - SocialMediaSlant.com's insight:

Whenever I teach social media classes or work with clients, I always spend some time explaining that the online and offline worlds are the same.

 

In both cases, the audiences that support a business comprise of human beings with feelings and expectations. Not seeing their faces is no excuse to treat them differently.

 

Unfortunately, a lot of companies are more focused on their bottom line than on building relationships. And that explains why they cannot generate sales.

 

Just as I was about to write an article on the topic, I discovered Mark Schaefer’s excellent post.

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Richard Varey's curator insight, September 14, 2013 4:30 PM

Is "audience" the right term?

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Google Alerts regains RSS delivery option it lost after Google Reader’s demise

Google Alerts regains RSS delivery option it lost after Google Reader’s demise | Business in a Social Media World | Scoop.it
Google has quietly added back a Feed delivery option to its Google Alerts service. The return of the feature means you can once again receive alerts for Web search results via RSS, ...
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Embed Facebook Posts on Your WordPress.com Site

Embed Facebook Posts on Your WordPress.com Site | Business in a Social Media World | Scoop.it
Using your WordPress.com site as your digital hub on the web just got a bit easier. We're delighted to let you know that you can embed Facebook posts directly into your blog. Here's how. First, cli...
Cendrine Marrouat - SocialMediaSlant.com's insight:

WordPress is always on the ball!

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Debra Askanase's curator insight, September 16, 2013 8:34 PM

Step-by-step "how-to"  instructions - invaluable!

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Top 10 Musicians With The Most Fake Twitter Followers [INFOGRAPHIC] - AllTwitter

Top 10 Musicians With The Most Fake Twitter Followers [INFOGRAPHIC] - AllTwitter | Business in a Social Media World | Scoop.it
Top 10 Musicians With The Most Fake Twitter Followers [INFOGRAPHIC]
Cendrine Marrouat - SocialMediaSlant.com's insight:

With the success of Klout and other digital influence scoring platforms, this kind of things is bound to happen! 

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Alessio Manca's comment, September 16, 2013 1:44 PM
Women revenge! <3
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Content scraping: What you should do to fight it

Content scraping: What you should do to fight it | Business in a Social Media World | Scoop.it
If you publish interesting content on your blog, content scraping is bound to happen. I have experienced it so many times that I could write a book about it. When I find my content copied elsewhere...
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Stuart M. Lawson's comment, September 13, 2013 10:43 PM
Hi Cendrine, this happened to me recently, obvious copying, even the wording is copied onto a competing online storefront for competing similar products!
Cendrine Marrouat - SocialMediaSlant.com's comment, September 13, 2013 10:50 PM
Hello Stuart! Yeah, they usually don't bother changing anything. They just use software to scrape the content.
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How to Add HTML Embed Codes to Your Website [Quick Tip]

How to Add HTML Embed Codes to Your Website [Quick Tip] | Business in a Social Media World | Scoop.it
Learn how to embed that often intimidating HTML code right into your website or blog in no time with this quick tip.
Cendrine Marrouat - SocialMediaSlant.com's insight:

Bloggers and webmasters know the drill. Embedding content is easy because we do it all the time. However, it’s quite a different story when you are a beginner.

 

Well, if that’s the case, you are in luck. Ginny Soskey has come up with an excellent tutorial to help you. She covers all the major social media platforms: Facebook, Twitter, Instagram, Pinterest, YouTube, and SlideShare.

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Verified Twitter users are getting new ways to better manage their Connect feed

Verified Twitter users are getting new ways to better manage their Connect feed | Business in a Social Media World | Scoop.it
Twitter is rolling out a new feature for verified users that it hopes will help improve the experience of reading through who contacts you publicly through the service. As part of the ...
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Google+ Photo Editor Redesigned With New, Advanced Features and Filters | Google Plus Daily

Google+ Photo Editor Redesigned With New, Advanced Features and Filters | Google Plus Daily | Business in a Social Media World | Scoop.it
The photo editing tool in Google+ for desktop has been completely revamped to include a ton of new features and advanced customization options.
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Official Gmail Blog: Gmail for feature phone browsers gets a new look

Official Gmail Blog: Gmail for feature phone browsers gets a new look | Business in a Social Media World | Scoop.it
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Foursquare now lets you search 43 million menu items from over 500,000 restaurants

Foursquare now lets you search 43 million menu items from over 500,000 restaurants | Business in a Social Media World | Scoop.it
Foursquare today announced a small but very useful update to its mobile apps. The company has expanded its Explore search to include full menus.

That means if you're looking for ...
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Tim Fernback's curator insight, September 25, 2013 5:56 PM

This increases foursquares reach and therefore valuation based on traffic which will generate advertising and other revenue.

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Want free pictures for your blog or website? Try Unsplash.com

Want free pictures for your blog or website? Try Unsplash.com | Business in a Social Media World | Scoop.it
If you are looking for free-to-use, high-resolution photos, you should head over Unsplash.com. The site only features images that carry the CC0 licence, which means that the photographers have waiv...
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WordPress tip: How to display images from RSS feeds

WordPress tip: How to display images from RSS feeds | Business in a Social Media World | Scoop.it
When I redesigned my website this year, I wanted my latest articles to take center stage on my landing page. I first installed a plugin called RSS Multi Importer to display all my outside RSS feeds...
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Buffer adds support for LinkedIn Company Pages

Buffer adds support for LinkedIn Company Pages | Business in a Social Media World | Scoop.it
If there is a service that always listens to user feedback, it is Buffer. On Wednesday, the team announced the introduction of a long-requested feature: the abi
Cendrine Marrouat - SocialMediaSlant.com's insight:

The Storify acquisition by Livefyre is also mentioned in this article. 

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9 Great (and 1 Horrible) Pinterest Pages via @Cygnismedia - SEJ

9 Great (and 1 Horrible) Pinterest Pages via @Cygnismedia - SEJ | Business in a Social Media World | Scoop.it
We’ve collected the nine best ones we came across which drew us right into the pinboards and one page that made us step back several paces. Here’s the list:
Cendrine Marrouat - SocialMediaSlant.com's insight:

How do you learn to do things right as a business? You observe what competitors are up to. And what’s the best platform to do some “spying”? Pinterest, of course!

 

Head over Search Engine Journal. Noman Ali has written a great post that highlights 9 examples to follow — and one to absolutely not copy. Companies include DC Comics, The New York Times, HTC Mobile, and Walt Disney World.

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How To Edit A Facebook Page Post - More In Media

How To Edit A Facebook Page Post - More In Media | Business in a Social Media World | Scoop.it
Ever make spelling errors? Did you know you can correct Facebook page post mistakes? I will show you how to edit a Facebook page post, incl. video tutorial!
Cendrine Marrouat - SocialMediaSlant.com's insight:

I don’t know about you, but I find the inability to edit Facebook posts annoying. Since I often catch my typos after the facts, I find myself having to re-publish my updates. What a waste of time!

 

However, if you have a Page, things are a little different. Editing is actually possible for a specific format.

 

Dorien Morin-van Dam has the scoop!

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Wikimedia begins testing encrypted HTTPS browsing by default for all Internet users

Wikimedia begins testing encrypted HTTPS browsing by default for all Internet users | Business in a Social Media World | Scoop.it
Less than two weeks after implementing secure HTTPS connections for users who log in to its sites, Wikimedia -- the organization behind Wikipedia and other websites -- has kicked off ...
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10 ways to use the Google+ embedded posts feature

10 ways to use the Google+ embedded posts feature | Business in a Social Media World | Scoop.it
Google has just added two new features to its social network: automatic author attribution and embedded posts. These are major because they allow users to increase the visibility of their content v...
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Google+ gets embedded posts and automatic author attribution

Google+ gets embedded posts and automatic author attribution | Business in a Social Media World | Scoop.it
Google continues adding more features to its social network. On Monday, the company announced the introduction of embedded posts and started rolling out automat
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Angry Customer Used Promoted Tweets to Chastise British Airways

Angry Customer Used Promoted Tweets to Chastise British Airways | Business in a Social Media World | Scoop.it
A miniature PR fiasco unfolded on Monday night as a British Airways customer used promoted tweets to publicly reprimand the airline for losing his...
Cendrine Marrouat - SocialMediaSlant.com's insight:

Still doubting the power of word of mouth in a social media world? Here is a fantastic case study for you.

 

A disgruntled British Airways customer recently paid big bucks for a Tweet. And the message went viral!

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All the major changes Facebook has made in 2013

All the major changes Facebook has made in 2013 | Business in a Social Media World | Scoop.it
The ever-evolving social media site took a few cues from Twitter this year, enabled promotions in news feeds, and changed its algorithm, among other developments.
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Kicking Facebook to the Curb: Why Pinterest is Good for Business

Kicking Facebook to the Curb: Why Pinterest is Good for Business | Business in a Social Media World | Scoop.it
Did you know: 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase? Why Pinterest is good for business.
Cendrine Marrouat - SocialMediaSlant.com's insight:

Do you know that 90% of the information transmitted to the brain is visual? Actually, visual content is processed 60,000 times faster than text!

 

No wonder, then, that Pinterest is huge. In fact, last year, it even became the fastest social network in history to reach 10 million unique visitors in the US alone!

 

Not impressed by these numbers? Read Rebekah Radice’s article for more. I’m pretty sure you will get pinning after that, especially if you own a business. 

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How do I amplify my brand on LinkedIn?

How do I amplify my brand on LinkedIn? | Business in a Social Media World | Scoop.it
LinkedIn offers great ways for small businesses and entrepreneurs to get exposure for their work. Success on the platform starts with building an optimizing your profile to help it rank higher in s...
Cendrine Marrouat - SocialMediaSlant.com's insight:

LinkedIn offers great ways for small businesses and entrepreneurs to get exposure for their work.

 

Success on the platform starts with building an optimizing your profile to help it rank higher in search engines. Then, you should create your own LinkedIn Page and join relevant Groups.

 

Of course, there is also the part about monitoring, measuring, and refining…

 

Here is an interesting presentation that will help you get started on the right track.

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Linda Buckmaster's curator insight, September 7, 2013 2:40 AM

A useful article that shows you how to amplify your brand on LinkedIn which is a good way for small businesses and entrepreneurs to get exposure for their work.

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12 Most Helpful Google+ Pro Tips

12 Most Helpful Google+ Pro Tips | Business in a Social Media World | Scoop.it
Peggy Fitzpatrick shares a ton of great advice in the 12 Most Helpful Google+ Pro Tips.
Cendrine Marrouat - SocialMediaSlant.com's insight:

Did you know that Google+ is the second biggest social network after Facebook? It’s hard to believe that the platform has grown so popular in such a short amount of time.

With that said, Google+ is not easy to figure out for newbies, especially Communities. Sharing great content is a good start, but you need to know some tricks to rock it.

Peg Fitzpatrick, one of the most knowledgeable users out there, has curated a list of 12 for us. They all come from true Google+ experts.

I say “true” because I have them in my Circles and they always deliver the best information.

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Curated by Cendrine Marrouat - SocialMediaSlant.com
Social media blogger & coach, content curator, author, and photographer. Founder of Social Media Slant and Cendrine Marrouat Photography. Paper.li blog staff writer and B2B News Network columnist