Business in a Social Media World
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Is user feedback important?


Two of the most frequent questions I receive in my Inbox are: "Are there customers for my product?" and "How can I get more people to engage with me?". I started answering them in last week's article, where I suggested a few ideas to help you find your audience in order to create content that answers their specific needs.
Cendrine Marrouat -

Many brands shy away from feedback. It's sad because it will help you be more in tune with your audience...

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5 Trends in Short-Form Video to Reinvigorate Your Content Strategy


Learn about short-form video trends and how they can help your inbound marketing strategy.
Cendrine Marrouat -

Visual content has always reigned supreme. However, with shorter attention spans and a deluge of content, it's getting more and more difficult to be seen.

That doesn't mean that you cannot do it. For example, a great way to achieve success is to hit your audience with a bang. Short videos can help tremendously.

This article is great because it presents some well-chosen case studies. My favorite one is trend #1. I watch BBC News' Instafaxes on Instagram every day and love how succinct and yet thorough the team can be in 15 seconds. 

David Alexander's curator insight, March 20, 2014 8:55 AM

Having the right script, presentation and formula is key to driving in new customers and driving up sales. 

John Thomas's curator insight, March 22, 2014 6:21 AM

5 Trends in Short-Form Video to Reinvigorate Your Content Strategy | @scoopit via @cendrinemedia

How I Use To Find Content Marketing's Over / Under - @Scenttrail


Visual Marketing Over/Under or How I Use
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use This G+ post shares a detailed analysis of how helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 

Cendrine Marrouat -

My friend @Martin (Marty) Smith doing what he does best. :-)

He is a thought leader, and one I would trust with my eyes closed. 

Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use, mostly coming from the intelligent community of curators that has manifested itself over the last few years. Specialist @Martin (Marty) Smith wrote an explanation of how he's using to gauge interest in potential original content. When his posts on do well, he is able to see what his audience likes, and create content along the same vein.

He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish -

Read Marty's post to find new creative ways to measure the potential success of content using and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM influences social media marketing and more...

What is valuable and relevant content? (Infographic)


Following my second article in my weekly free advice series, I decided to create a simple infographic to make the information clearer for you. I hope you will find it useful.
Cendrine Marrouat -'s comment, March 19, 2014 11:29 PM
Thank you so much for sharing my infographic @Martin (Marty) Smith!
Nicoletta Gay's curator insight, March 20, 2014 8:07 AM

See also: ;

mark ivey 's curator insight, March 21, 2014 11:45 AM

It's not rocket science. Good content must be compelling/engaging, audience- targeted, timely and consistent (take note of the "take note" section-smart reminder tips) 

Social media in numbers (March 2014)


Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
Cendrine Marrouat -

My monthly roundup of social media stats is finally here! 

Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, and much more... There was nothing much on Google+...

What numbers do you find the most mind-boggling?

Steve Whitmore's curator insight, March 19, 2014 8:27 AM

I wonder what social workers mostly use every day?

Elizabeth Thomas's curator insight, March 19, 2014 9:46 AM

Updated social media stats!

Amy Atkinson's curator insight, March 19, 2014 10:04 AM

Very useful social media stats:

The Powerful Twitter Tactic 73% of You Aren't Using - Siege Media


Some things are so simple they end up getting ignored. Sometimes, though, these simple strategies that end up getting ignored are so powerful that the fact that they’re getting ignored warrants a blog post. This is that blog post.
Cendrine Marrouat -

The most simple things are often the most overlooked...

How To Curate Interests Not Just Specialties Part 2 |Angela Dunn


Angela Dunn of Permamarks explains how to curate interests and people to share deeply for lifelong learning and serendipity. Content curation.
Cendrine Marrouat -

I wholeheartedly agree with author @blogbrevity: There is a lot of "faux influence" in social media. 

Instead of going for the big influencers because they are big, just focus on quality. And more often than not, quality is found in similar interests...

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Happy birthday, World Wide Web!


Does the name Tim Berners-Lee ring a bell? He is the man who, on March 12, 1989, proposed "a universal linked information system" -- a.k.a. the World Wide Web.
Cendrine Marrouat -

Witnessing history in motion...

Happy birthday, World Wide Web!

I have no idea why, but I am fascinated by the big universe that is the Web, and how it came into being. While I don't understand how packets and nodes work, the simple fact that I'm here typing this message to people who live hundreds and even thousands of miles away from here is amazing. 

I'm not going to ask you what you were doing 25 years ago, of course. But do you remember the first time you used the Internet? 

Ivor Nidea's curator insight, March 15, 2014 5:37 AM

I bet he didn't expect it to be used to spy on every person who uses it..

Nine0Media's curator insight, March 17, 2014 1:21 PM

#HappyBirthday #Nine0Media #WebDesign 

What is valuable and relevant content?


A couple of days ago, I shared a picture on social networks that showed how much traffic Social Media Slant had received in February 2014. The blog keeps growing steadily and I love letting others know about it. The picture led to a short but interesting conversation with Blogger and Social Media Advocate, Valerie Van Spengen, on Twitter. She and I agreed that the success of a blog (and the brand behind it) depends on the relevancy and value of its content.
Cendrine Marrouat -

This article is inspired by a recent conversation I had with someone on Twitter. Valuable and relevant content truly depends on your audience, and it's important to keep that in mind when you blog or share content with others. 

Alexander Abramov's curator insight, March 13, 2014 7:31 PM

add your insight...


What You Should Be Tallying On Your Social Media Scorecard


Ah, the simplicity of American baseball: three strikes is an out, and a team’s chance at the bat is comprised of three outs. In cricket, the math is a bit more extensive: an inning is considered complete once ten batters have been struck out, and matches can last several days. It’s no wonder that as far […]
Cendrine Marrouat -

The debate around ROI in social media has been going on in circles for a couple of years, and for a good reason. It proves that many brands still have a hard time making sense of social media as a channel where people matter more than promotion and dollar signs.

Ric Dragon goes beyond the easy answer in this short, but thought-provoking article. Like him, I believe in looking at “who needs the information and for what purpose.”

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6 Facts About Content Curation and SEO You May Not Know


If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? 

Cendrine Marrouat -

An interesting article, especially for people interested in learning more about how Google sees curation. 

Curation is real work!

Ally Greer's curator insight, March 12, 2014 2:49 PM

The question about how Google views content curation is one that's often debated - and often very passionately.

SEO and curation expert Jayson DeMers has a few solid facts to back up the argument that curation - when done right - can only help SEO.

Did you know that curated content, when combined with original content (like insight) ca rank just as well as original content alone? If not - or even if you did - read this post to find out more.

Nedko Aldev's curator insight, April 19, 2015 11:34 AM



Interview with John Wander and Ameet Mehta, founders of CHNL


.it mTesting new curating platforms is part of my job. Of the many that pop up every month, only a few make the cut. CHNL is one of them. After using the service for about a year, I figured it would be a good time to feature Founders John Wander and Ameet Mehta on the blog.

Cendrine Marrouat - may be one of my all-time favorite curation platforms, but CHNL is a great alternative too!

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The latest in social media (February 2014)


Wondering if you missed any big announcement in the social media universe last month? The answer lies below.
Cendrine Marrouat -

So many things happened last month! It's becoming harder and harder to keep up!

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20 Favorite Content Curators on Are #MustFollows

malek's curator insight, June 24, 2014 11:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 2014 3:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 2014 6:21 PM

Possible Inspiring readings for Summer Vacation...

What is Google Authorship? Tips and Resources


As professional content curators, creators, and promoters, we've all heard about the importance of Google Authorship, and know that, somehow, it does have more benefits than just causing our beautiful faces to show up in search results next to content we've published.
Cendrine Marrouat -

This article does not rock because I am mentioned. No, no, it rocks because @Ally Greer did a fantastic job highlighting the most important tips and resources about Google Authorship. Love it!

Heather Koroll's curator insight, March 4, 2014 8:28 PM

add your insight...



The 80-20 rule in social media (Infographic)


After yesterday's article on the Pareto Principle, I decided to create an infographic to make the information I had shared a little more interactive. I hope you will find it useful.
Sara Prendergast's curator insight, March 6, 2014 9:46 PM

This infographic is a quick and easy way to understand the basics of the Pareto Principle as it pertains to social media.

Cendrine Marrouat -'s comment, March 8, 2014 6:07 PM
Thank you all SO much for sharing my infographic!
Philippe-Didier Gauthier's curator insight, March 11, 2014 4:30 AM

#Socialisation. La loi de Pareto (20/80) appliquée aux médias sociaux ?

Interview with entrepreneur John Thomas


Anyone who knows John Thomas will tell you this. He has a knack for uncovering gems. And his professionalism and work ethic are unparalleled. It is my pleasure to feature him on the blog today.
Cendrine Marrouat -

Delighted to feature John Thomas on the blog today. One of my favorite entrepreneurs and a great friend!

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Selling or not selling on social media...


... That is truly the question. ;-) A question I often have to debate with participants in my classes. And the perfect idea to start my new advice series. Thank you to Véronique Mermaz, of For Your Brand Only, for asking me to talk about it.
Cendrine Marrouat -

Interested in selling your products online? There are many ways to do it without annoying your audience. It's called social customer care -- or making your audience the center of attention of your work.

In this article, I talk about the Pareto Principle and how you can use it to allow sales to happen naturally. 

BlairEvanBall's curator insight, February 25, 2014 4:38 PM

In the Social Media world...if you constantly Sell, Sell, Sell, the audience will run from you. For traditional marketers this is a big switch and continues to be a struggle for many.

The sales people who get it are outperforming their peers with social media being the driving factor for increased customers and sales.

You still have to sell, but the Vilfredo Pareto principal applies, only do it 20% of the time.

Chris Perkowski's curator insight, February 25, 2014 6:56 PM

Many people expect coupons and ads to be delivered to their doorsteps, so that they can visit stores and try products. They will then pursue or break  the relationship depending on the level of service they have received or the quality of those products.

Things are different online. Audiences will not purchase anything if the companies have not proven their worth beforehand. Audiences have the power. And they do not hesitate to make their voices heard whether they are happy or not. When it comes to social media content, 8 out of 10 of your shares should be valuable and relevant to your audience while the rest can be self-promotional.

I think the ideas in this article are extremely accurate. Social media marketing today is all about real time up-to-date information whether it's from a company, organization or a customer. Many people trust the reviews and shares of other customers rather than the proclamations of the company trying to sell you their products. This article accurately explains the Pareto Principle as it pertains to social media marketing.  

Cendrine Marrouat -'s comment, February 25, 2014 9:57 PM
Thank you @John van den Brink for sharing my article!<br><br>@Chris, I appreciate the kind words!

Make your presentations pop with Haiku Deck


A few months ago, after a discussion with a friend, I came to the realization that my presentations needed to be a little more visually appealing. Microsoft PowerPoint is a great tool, but it can be a little difficult to figure out and use. My research led me to try Haiku Deck. And let me tell you this: I will never look back!
Cendrine Marrouat -

One of the best tools around!

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A handy guide to optimize your strategy on 11 social media sites (Infographic)


When it comes to your social media strategy, you should never put all your eggs in the Facebook's basket. A lot of your audience may be there, but recent events have proven that the social network may not be a viable option for businesses with small wallets.
Francesca Mattonelli's curator insight, February 26, 2014 6:03 AM

Ogni piattaforma ha le sue best practice, ma qui si fa di più: si pensa agli obiettivi!

Nicoletta Gay's curator insight, February 28, 2014 5:37 AM

Useful recap!

Paula Silva's comment, March 4, 2014 12:06 AM
Will you check this scoop? Thank you so much.

This Man's $600,000 Facebook Disaster Is A Warning For All Small Businesses (FB)


Raaj Kapur Brar runs a small but successful empire of online fashion magazines from his base just outside Toronto. Some of his titles are huge online brands, such as Fashion & Style Magazine, which has 1.6 million Facebook fans. 

Cendrine Marrouat -

If Shakespeare was still alive today, he may have rewritten Marcellus’ famous Hamlet speech into “Something is rotten in the state of Facebook.” 

Joke aside, since the publication of Veritasium’s video, which shows evidence that Facebook’s revenue is based on fake likes, a lot of experts have started calling out the company’s flawed advertising model.

This article is another good example of what is really going on right now — and why other social media venues may be a better fit for your business.

Recently, Brar has fallen out of love with Facebook. He discovered — as Business Insider reported recently — that his Facebook fanbase was becoming polluted with thousands of fake likes from bogus accounts. He can no longer tell the difference between his real fans and the fake ones. Many appear fake because the users have so few friends, are based in developing countries, or have generic profile pictures.

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Browse Hundreds of Old Newspapers in the Google News Newspaper Archive


Google Books is a great place to find books and old magazines, but if it is newspapers you're after then check out the Google News Newspaper Archive. In the archive you will find hundreds of newspapers that have been digitized for reading online. You can search for a specific newspaper by title or browse for articles by date and title.

Cendrine Marrouat -

Very neat feature!

ethne staniland's curator insight, February 22, 2014 3:50 AM

A useful tool for research

Lisa Rathjens's curator insight, February 23, 2014 10:22 AM

Just another great resource ... so much to read, so little time ...

Nine0Media's curator insight, February 24, 2014 1:22 PM

#VeryInteresting #SEO #Nine0Media

Social media in numbers (February 2014)


Facebook announced on Wednesday that it was acquiring WhatApp for $19 billion. Why would the company pay such a whooping amount of money for a messaging app? As you will see in today's article, the reason probably lies behind its incredible growth and massive userbase. The news also was the perfect opportunity for me to look into some Instagram numbers.
Arnaud d'Haen's curator insight, February 26, 2014 3:04 AM

#dazzling figures! Question remains. Are we more social?

Watch Your Tweets Scroll By With Free Passive Twitter App Eddy


There is a noticeable shortage of quality free Twitter apps for iOS, so it was surprising to stumble upon a freebie like Eddy. Unlike traditional timeline browsers, Eddy is a passive Twitter app which displays each incoming tweet, one-by-one in a full screen view. If it sounds simple, that's because it is. Eddy doesn't even have…
Cendrine Marrouat -

Looks like a neat app to try...

Lola Howle's comment, February 21, 2014 9:05 PM
hope it's better than my Android twitter widget. It's stuck on the same 6 tweets and hasn't refreshed for weeks.

4 of my favorite WordPress plugins


Do you know that WordPress powers almost 19 percent of the Web? For those who use the blogging platform, it is not surprising at all. While the fully hosted WordPress service offers some serious features and perks, nothing beats going the self-hosted route. 

Cendrine Marrouat -

My first attempt at creating an infographic. Not the best, but gets the message across. 

This article is an answer to a question that many have been asking me: What are the plugins that have made a difference in traffic for your blog lately?

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