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Business in a Social Media World
The best social media content to help you take your business to the next level.
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Social Media & The Law – 11 Things You Need to Know Now

Social Media & The Law – 11 Things You Need to Know Now | Business in a Social Media World | Scoop.it
At TopRank Online Marketing, our Monday mornings are usually filled with lots and lots of coffee, the clicking and clacking of keyboards being furiously typed
Cendrine Marrouat - www.socialmediaslant.com's insight:

You may remember the  infographic about copyright I shared on my blog a few days ago.

 

Well, here is another great resource to help you navigate some of the grey areas surrounding social media and the law. My favorite tip in the list is this one:

 

"Expect to receive the same consequences online as in real life. Freedom of speech is applicable to online communications, however you can still be fired for anything. Personal responsibility."

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What I learnt from working with independent artists

What I learnt from working with independent artists | Business in a Social Media World | Scoop.it
"Why did you stop working with independent artists?" is a question that people often ask me. My decision had nothing to do with a lack of talent on their part. Indies are among the most talented pe...
Cendrine Marrouat - www.socialmediaslant.com's insight:

Those who have followed me for a long time, know that I used to be an independent artist. I even dedicated a couple of years to helping indies promote themselves better.

"Why did you stop working with them?" is a question I am often asked. Here is why.

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Nearly One-Fifth of Yelp Restaurant Reviews Are Phony, Shows Study

Nearly One-Fifth of Yelp Restaurant Reviews Are Phony, Shows Study | Business in a Social Media World | Scoop.it
Earlier this month it was reported that business review website Yelp had sued an individual who won against the company in small claims court. …
Cendrine Marrouat - www.socialmediaslant.com's insight:

I equate this to Klout, to be honest...

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Why use WordPress responsive Themes, an infographic

Why use WordPress responsive Themes, an infographic | Business in a Social Media World | Scoop.it
Why use WordPress responsive Themes, an infographic Source: WPresponsivethemes.com With abrupt growth in the usage of
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Guest post: Create a solid editorial calendar for your business

Guest post: Create a solid editorial calendar for your business | Business in a Social Media World | Scoop.it
The following is a guest post by Kurt Smith. His bio is at the end of the article. Small businesses often don’t set up dedicated copywriting departments for their blogs. Responsibility for maintain...
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Is this the end of professionalism as we know it?

Is this the end of professionalism as we know it? | Business in a Social Media World | Scoop.it
The client who emails you on Friday night to add something to the project before disappearing until Monday... The Skype connection who wants to pick your brain at 3:30 a.m.... The self-proclaimed c...
Cendrine Marrouat - www.socialmediaslant.com's insight:

This article was triggered by a conversation I had with an acquaintance last night...

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10 Customer Service Stories That Will Restore Your Faith In Humanity

10 Customer Service Stories That Will Restore Your Faith In Humanity | Business in a Social Media World | Scoop.it
Why are we as consumers so captivated by stories of great customer service? Perhaps it is because they serve as a much needed reminder that there are companies (and amazing support reps) who still care about their customers.
Cendrine Marrouat - www.socialmediaslant.com's insight:

As an entrepreneur myself, I pay close attention to the way brands behave online and offline. Do they deliver on their promises? Do they care for their customers and audiences? In fact, not many don’t.

 

That’s why it is important to talk about those that actually make a difference. Gregory Ciotti shares ten stories in which companies went above and beyond the call of duty to make their customers feel very special

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Rohit Kapoor's curator insight, September 17, 2013 7:50 PM

Great CX stories, have heard/read them before, but enjoy reading them every time. Just goes to show a little bit of effort goes a long way!

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Guest post: How to align strategic objectives of company with social media marketing

Guest post: How to align strategic objectives of company with social media marketing | Business in a Social Media World | Scoop.it
The following is a guest post by Aleksey Savkin. His bio is at the end of the article. It is a common problem in any business. Employees know how to do their job, but they don't have a global view ...
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Social media and the forgotten business opportunity - Schaefer Marketing Solutions: We Help Businesses {grow}

Social media and the forgotten business opportunity - Schaefer Marketing Solutions: We Help Businesses {grow} | Business in a Social Media World | Scoop.it
Social media used to be about relationships. A look at the lost opportunity when we forget about this.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Whenever I teach social media classes or work with clients, I always spend some time explaining that the online and offline worlds are the same.

 

In both cases, the audiences that support a business comprise of human beings with feelings and expectations. Not seeing their faces is no excuse to treat them differently.

 

Unfortunately, a lot of companies are more focused on their bottom line than on building relationships. And that explains why they cannot generate sales.

 

Just as I was about to write an article on the topic, I discovered Mark Schaefer’s excellent post.

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Katie Liljeberg's curator insight, September 13, 2013 7:49 PM

Nice information and quite valuable. 

Richard Varey's curator insight, September 14, 2013 4:30 PM

Is "audience" the right term?

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Angry Customer Used Promoted Tweets to Chastise British Airways

Angry Customer Used Promoted Tweets to Chastise British Airways | Business in a Social Media World | Scoop.it
A miniature PR fiasco unfolded on Monday night as a British Airways customer used promoted tweets to publicly reprimand the airline for losing his...
Cendrine Marrouat - www.socialmediaslant.com's insight:

Still doubting the power of word of mouth in a social media world? Here is a fantastic case study for you.

 

A disgruntled British Airways customer recently paid big bucks for a Tweet. And the message went viral!

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10+ simple tips to win at social media

10+ simple tips to win at social media | Business in a Social Media World | Scoop.it
Social media may have become mainstream, a lot of entrepreneurs and small business owners still struggle to make sense of it. They struggle because they have jumped on the bandwagon on impulse, wit...
Cendrine Marrouat - www.socialmediaslant.com's insight:
Yesterday, someone asked me the following question on my Facebook Page: “Is it alright to commit to two quality social networks instead of all of them?” After giving them my answer, I realized that most entrepreneurs and small business owners interested in leveraging social media are just looking for simple and actionable tips. So, I decided to write an article that highlights some important basics.
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8 reasons I hate working in social media

8 reasons I hate working in social media | Business in a Social Media World | Scoop.it
I’ve worked in social media for, relatively, quite a while now. While I’m not saying I was there first (in any way), I’ve been doing this since before the market was as saturated as it is currently.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Social media has become such a fashionable topic for the last couple of years, that we tend to forget one truth: Mainstream doesn’t always mean good.

 

I often rant about self-proclaimed gurus, experts and ninjas, and how they have turned my industry into a joke. Hugh Stephens seems to think the same thing.

 

In his thought-provoking op-ed piece, he shares eight reasons why working in social media can be very frustrating at times.

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How do you want to be remembered?

How do you want to be remembered? | Business in a Social Media World | Scoop.it
It is easy to feel offended or horrified by a performance like the one Miley Cyrus gave at the 2013  MTV Video Music Awards. Between the twerking, tongue sticking out, and obscene gestures, the sin...
Cendrine Marrouat - www.socialmediaslant.com's insight:

I rarely discuss current events on Creative Ramblings, one of my blogs, but Miley Cyrus’ performance really provided me with some food for thought.


As a person, seeing a young lady making a fool of herself publicly broke my heart. But as an entrepreneur, I view the event as an important lesson.

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Draw more eyeballs to your content with InfoBark

Draw more eyeballs to your content with InfoBark | Business in a Social Media World | Scoop.it
People familiar with toolbars may have heard of and used Wibya, Skysa, and Hello Bar. However, what about an alternative? InfoBark lets you create an infobar in seconds and then embed it at the top...
Cendrine Marrouat - www.socialmediaslant.com's insight:

Marketers and business owners know the importance of driving more views to their articles, products, and offers.

 

A great way of achieving that is to use infobars and toolbars. Some of you may be familiar with Hello Bar or Wibya.

 

Let me introduce you to a neat alternative called InfoBark. Super easy to create and implement!

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Why Most Branded Content Is Just Awful

Why Most Branded Content Is Just Awful | Business in a Social Media World | Scoop.it
Around the world — in North America, the UK, Asia Pacific — approximately nine in 10 organizations produce content like media companies do to attract and retain customers. That's correct:
Cendrine Marrouat - www.socialmediaslant.com's insight:

Most branded content is awful for three reasons, according to Joe Pulizzi:


- No strategy

- No focus

- No accountability

I will add another one: Not taking the time to know your audience and gather feedback. 

Great food for thought! 

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lebeauparleur's curator insight, August 26, 2013 11:36 AM
Pas de stratégie, pas de focus, pas d'idée créative en soi : arrêtez le faux contenu publicitaire...
Jordi Carrió Jamilà's curator insight, August 27, 2013 2:53 AM

Totalmente de acuerdo sin estrategia, sin enfoque y sin responsable, el marketing de contenidos no funciona.

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Storytelling in 2013

Storytelling in 2013 | Business in a Social Media World | Scoop.it
I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.That’s it. That is honestly the
Cendrine Marrouat - www.socialmediaslant.com's insight:

Gary Vaynerchuk nails it in this article. 

I wish there was a way to make companies understand that "social" is more than a few tweets and Facebook updates. We all understand you have products to sell and services to offer. But what value does it bring if you show no willingness to share your story and connect with us? 

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lebeauparleur's curator insight, August 27, 2013 11:06 AM

I wake up every morning upset about one core thing, and that is this:

It’s 2013 and 99 percent of people are marketing their products like it’s 2004.
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Spelling and grammar do matter, according to consumers

Spelling and grammar do matter, according to consumers | Business in a Social Media World | Scoop.it
If you don’t think the public at large cares about your lack of editorial diligence, you’re wrong.
Cendrine Marrouat - www.socialmediaslant.com's insight:

A no-brainer here. 

 

If you don't pay attention to your messages and the way they are written, customers will question the way you do business as well...

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Cindy Navarro's curator insight, August 26, 2013 5:46 PM

This matters to be a lot. Typos happen, but they should be rare when you are promoting your brand, product, or yourself.

Dani Hunter's curator insight, September 9, 2013 5:09 PM

An article like this could inspire a couple different grammar exercises in the classroom. The statistics (and the 'brid' picture) show the importance of proofreading and editing. Students could look for more pictures or come up with scenarios where they make up examples of grammatical errors in the media.

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Calculating ROI from Social Media - Problems, Pitfalls & Breaking all the things... | distilled

Calculating ROI from Social Media - Problems, Pitfalls & Breaking all the things... | distilled | Business in a Social Media World | Scoop.it
Cendrine Marrouat - www.socialmediaslant.com's insight:

An excellent article on the "poor" value of using ROI to measure social media data. 

 

"Rather than coming up with more fancy ways to calculate the incalculable I think we need to accept that social media just doesn’t deliver great ROI directly." - Hannah Smith

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5 pieces of social media advice that trapped me

5 pieces of social media advice that trapped me | Business in a Social Media World | Scoop.it
Just be yourself. Follow your passion. Adopt the latest social technology. Sound like familiar advice? It might be harming your business.
Cendrine Marrouat - www.socialmediaslant.com's insight:

"The most popular currency in the world is not the Dollar, Euro or Yen. It’s common advice." - Mars Dorian

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Aim for Quality (3rd extract from my upcoming new eBook)

Aim for Quality (3rd extract from my upcoming new eBook) | Business in a Social Media World | Scoop.it
Time to share another extract from my upcoming new eBook! I am in the middle of the second draft and will go through six or seven more afterwards. So, as always, nothing you see here is set in ston...
Cendrine Marrouat - www.socialmediaslant.com's insight:

I am super excited to share the third extract from my upcoming new eBook!

I look forward to reading your thoughts and suggestions. It's only the second draft, so nothing is set in stone yet.

"'Quality is not an act, it is a habit,' said Aristotle. It is a habit that helps you stand out from the crowd and gain credibility -- among your peers and your audience."

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If you measure social success by 'likes', you’re going to get click farms

If you measure social success by 'likes', you’re going to get click farms | Business in a Social Media World | Scoop.it
Let’s be honest. Click farms aren’t exactly a big secret. Buying ‘likes’ and Twitter followers is a well-known shady practice.
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Infographic: Optimize your Facebook, Twitter, G+ and Pinterest posts

Infographic: Optimize your Facebook, Twitter, G+ and Pinterest posts | Business in a Social Media World | Scoop.it
Perfect : freedom from fault or defect. I have heartburn with anyone purporting to help you create anything that is "perfect." If everything conformed to a certain format, everything would be perfe...
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Customer service stories: How two companies turned me into fans | EnMast

Customer service stories: How two companies turned me into fans | EnMast | Business in a Social Media World | Scoop.it
Devan shares two of her best customer service stories and how they turned her into raving fans.
Cendrine Marrouat - www.socialmediaslant.com's insight:

The old-fashioned method of blasting ads and waiting for people to buy is over. What customers want now is to be treated as human beings. They want to be wowed and feel that you care.

 

Devan Perine shares two great stories in her article to prove one thing: Small acknowledgements will often go a long way.

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Display social media testimonials on your website with GetKudos

Display social media testimonials on your website with GetKudos | Business in a Social Media World | Scoop.it
Have you ever received testimonials from people on social networks? If so, time to show them off in one convenient spot: Your website! GetKudos allows you to "social proof" your brand online by pic...
Cendrine Marrouat - www.socialmediaslant.com's insight:

GetKudos is a very neat tool that will help you "social proof" your website and business.

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The beauty of a simple apology

The beauty of a simple apology | Business in a Social Media World | Scoop.it
A few weeks ago, I had a very unpleasant experience with a social media platform. In fact, things got so bad that a moderator decided to delete my account overnight. The next day, I voiced my compl...
Cendrine Marrouat - www.socialmediaslant.com's insight:

Owning up to your mistakes as a business is very important...

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Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com