Business in a Social Media World
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If Marketing Headlines Were Honest, They'd Sound Like This - Conductor Spotlight

From www.conductor.com

Anywhere from the "Ultimate Guide" to click-bait email subject lines to listicles, we reveal what marketing headlines are really saying.
Cendrine Marrouat - cendrinemarrouat.com:

Nothing but the truth in this short post. Headlines are important, but honesty works even better for long-term credibility and traffic. 

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4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]

From blog.hubspot.com

Learn the four mistakes to avoid when scaling your content marketing so you can grow your content while keeping up with the evolving standards for quality.
Cendrine Marrouat - cendrinemarrouat.com:

#1 is major. What else would you add to this list? 

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Amazon PPC: 7 Secrets for Maximizing Return

From www.sellbrite.com

If you’re an online seller and you’re not targeting the Amazon Marketplace platform, you are missing out. On customers and on dollars.
Cendrine Marrouat - cendrinemarrouat.com:

I have used Amazon ads and it works quite well. With the great tips in this article, anyone can increase their exposure on the site. I plan on leveraging them as well.  

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5 important tips for blogging success - Social Media Slant

From socialmediaslant.com

When I opened my first blog in January 2005, my goal was just to share my poetry with the world. In more than a decade, my main focus has obviously changed. But I have learnt many things along
Cendrine Marrouat - cendrinemarrouat.com:

I could have talked about the fact that you cannot make money directly from writing on your own blog. But I think it deserves an entire post...

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Social Media ROI? You're Doing it Wrong

From simplymeasured.com

Social ROI is one of those terms that drives social marketers crazy, and for good reason. But what you think you know about Social ROI might hurt you.
Cendrine Marrouat - cendrinemarrouat.com:

I agree with Kevin Shively. We look at social media ROI the wrong way. We put the cart before the horses with our strategies. 

 

Not only do we need attribution, but we also have to understand the buyer's journey.

 

An interesting article!

Alex Rich's curator insight, June 2, 2016 1:25 PM
W
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Wow... just when I thought I was close to mastery :(
... check out these timely tips...
 
Alex Rich's curator insight, June 2, 2016 1:28 PM
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Finally... a few tips about a successful strategy...

 

Cendrine Marrouat: B2B trends in social media, content marketing, curation & creative - B2B News Network

From www.b2bnn.com

The B2B space is slightly behind when it comes to social media, said one of the top reporters for B2B News Network, but they are rapidly catching up. An increasing number of firms are realizing the importance of delivering information in a visual and interactive way. “The business that stands out from competition in any industry …
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Community and Evolution - Curagami

From www.curagami.com

Community and Evolution is the collision between Cendrine Marrouat's B2B News Network Mary Green interview and Columnfive's' Evolution of Human Connection.
Cendrine Marrouat - cendrinemarrouat.com:

Yes, @Martin (Marty) Smith, community building is hard. You have to be present, authentic, and pay attention to your message. These are three things we often talk about, but in a superficial manner, IMO.

 

A brand cannot just drop messages and leave. The team has to go beyond the obvious and grandiloquent words, and work in the shadows to reap rewards.

 

In my 13 years as a freelancer, I have spent more time doing research, interacting with people, and curating content than actually creating posts. I'm not here just to make money. I also want to meet interesting people and build relationships that matter.

 

Another excellent piece from one of the hardest working marketers I know.

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Your Content Marketing Strategy Doesn’t Have to Be Complicated

From hbr.org

It just has to exist.
Cendrine Marrouat - cendrinemarrouat.com:

Many marketers are greedy and blind. They create too much content without really knowing why. They just follow what "experts" tell them to do. 

 

Nick Westergaarden is right when he says that, "If we want more effective content marketing, we have to get smart with strategy." We need to do better and ask ourselves the right questions... 

 

Very good article!

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Marketers Are Addicted to the Wrong Tools

From www.adweek.com

Are you using the right marketing tools? It matters.
Cendrine Marrouat - cendrinemarrouat.com:
Tools are not the problem, IMHO. It's the way we look at audiences that is...
 
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Building Thriving B2B Communities: A conversation with Mary Green - B2B News Network

From www.b2bnn.com

In this digital era, one concept is slowly making its way into the B2B landscape: online communities. Brands like SAP, NASA, Starbucks, and Oracle have paved the way and are now reaping the benefits of building more ‘human’ relationships with their prospects. Over the last couple of years, an increasing number of firms of all …
Cendrine Marrouat - cendrinemarrouat.com:

Interested in learning more about building a branded community in B2B? I interviewed one of the experts. Mary Green has a great track record of success in the field. 

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Steven Healey and Cendrine Marrouat discuss content curation with Guillaume Decugis

From www.linkedin.com

Cendrine Marrouat - cendrinemarrouat.com:

Content curation is one of my favorite topics. And since I love Scoop.it so much, it only made sense to host a conversation on both. 

 

Thank you to @Guillaume Decugis for sharing his insights with us! 

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The Huge Mistake We Had Been Making With Our Emails

From blog.drift.com

How we fixed a huge mistake we were making with our email marketing (and a few tips to help make your emails better, too).
Cendrine Marrouat - cendrinemarrouat.com:

Welcome emails are among the most difficult pieces of content to create. They have to be a good followup to your subscription process.

 

Sometimes, we want to say too much in them. As a result, we run the risk of overwhelming sendees.

 

Dave Gerhardt of Drift learnt a valuable lesson by paying attention to other welcome emails. It's a great case study that goes to prove what I always say: Others are an excellent source of inspiration. :-)

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From www.slideshare.net

 
Cendrine Marrouat - cendrinemarrouat.com:

In this excellent series of slides, @Robin Good shows you how to create valuable content that converts. It's simple and easy to absorb. Well done!

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Coming soon: express even more in 140 characters | Twitter Blogs

From blog.twitter.com

You can already do a lot in a Tweet, but we want you to be able to do even more.
Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 24, 2016 11:38 AM

Twitter is finally caving in to requests:

 

  • @names and attachements will no longer count toward the 140-character count. 
  • You can now RT and quote tweet yourself
  • No need to use the ”.@” convention at the beginning of tweets for all to see. 

 

This is a very good thing, IMO. People were confused by the rule...

Steven Adams's comment, May 25, 2016 3:42 AM
Thats good..:p

Three ways to write for the Web

From thgmwriters.com

There are three ways to write for online readers.  Learn the basics on how to write for the Web below. You might have heard that writing for the Web is different than other writing. And you would b…
Cendrine Marrouat - cendrinemarrouat.com:

When it comes to writing for the web, many people make the mistake of believing that it works like essays. I have had to explain many clients that attention-spans are much shorter online.

David Leonhardt has written a stellar post here.

"Before you start writing, define your goal. Are you trying to sell, to inform or to connect? Your goal will determine the approach you take. Once you have clarity on the approach, you can bring clarity to your readers."

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What I learned from a month of not blogging - Sharon McElwee

From www.sharonmcelwee.com

Do you really need to blog to increase your business? Read this post and find out!
Cendrine Marrouat - cendrinemarrouat.com:

If you have ever wondered if you should stop blogging for a while, this article is for you. Sharon McElwee spent a few weeks not updating her own blog and shares her conclusions with us. 

 

She may have lost traffic but her business and productivity have improved! 

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SEO Checklist (Infographic):, 75+ Actionable Steps To Success

From capsicummediaworks.com

75+ Actionable On-page & Off-page SEO Steps to Success. These Tips will help boost your website's rankings. Free Checklist PDF + Infographic. Download Now!
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Four delicious examples of food & drink brands on Instagram

From econsultancy.com

What’s even more satisfying than the first bite of a burger?
Cendrine Marrouat - cendrinemarrouat.com:

Starbucks, Oreo, Jamie Oliver, and Red Bull rock the Instagram scene in different ways. Even if your business is not in the same industry, you can certainly learn from them.

 

The other day, I used Starbucks' about page to teach a client in a totally different field how to create a winning bio...

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4 Ways to Find the Right People to Follow on Social Media | Cision

From www.cision.com

Are you following the right influencers and industry leaders on social? Learn why quality outweighs quantity and get tips on how to choose who to follow.
Cendrine Marrouat - cendrinemarrouat.com:

How do you find the people to follow on social media? 

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How companies are using Pinterest | SmartBlogs

From smartblogs.com

Credit: Astrid Stawiarz/Getty Images Pinterest once had the reputation of being a place where young users, mostly women, could post pins about their pa
Cendrine Marrouat - cendrinemarrouat.com:

Nothing new or earth-shattering in this article. Actually, the title is quite misleading, as you may expect case studies.

 

With that said, it's great to be reminded of the basics...

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SEO Handbook: 17 Essential SEO Tips Your Blog MUST Follow - SumoMe

From sumome.com

New to SEO? Here’s all the tips you need to know to optimize your content before, after, and when you blog.
Cendrine Marrouat - cendrinemarrouat.com:

What a great article on SEO for blogging! I know all the tips but they are explained in plain English. So, the information is easy to read and absorb.

Jeff Domansky's curator insight, May 19, 2016 4:21 PM

Practical tips for better SEO results.

rodrick rajive lal's curator insight, May 19, 2016 11:10 PM
An important guide that helps you promote your content and boost viewership. This is a must read for those who are into blogging and websites!

The 17 Worst Social Media Tips I Ever Got

From blog.thesocialms.com

There is some bad social media advice out there. Some so called experts keep these social media tips afloat, listening to them can easily break your success
Venkatesh Iyer (venkyiyer.com)'s curator insight, May 19, 2016 2:15 AM
I like, because I agree with almost everything in this post

How to Develop Rockstar B2B Buyer Personas

From marketinginsidergroup.com

Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer personas create stronger alignment across your different departments. When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values. The idea behind the strategy is that once you’ve better defined your ideal customer you can […]
Cendrine Marrouat - cendrinemarrouat.com:

Guides to create ideal B2C personas are a dime a dozen. But the same cannot be said of the B2B space. 

 

I really like how Brandon Gains explains the difference between B2B and B2C at the beginning of the post. Stellar info, especially with the examples!

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Seth's Blog: The toddler strategy

From sethgodin.typepad.com

Most people don't get too upset at anything a two-year-old kid says to them. That's because we don't believe that toddlers have a particularly good grasp on the nuances of the world, nor do they possess much in th
Cendrine Marrouat - cendrinemarrouat.com:

In other words, the uninformed critics don't deserve your attention...

 

Excellent analogy!

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