Business in a Social Media World
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When do subscribers see my video? - Did You Know? - YouTube

From www.youtube.com

Why does YouTube say "sending to subscribers' feeds" when you publish a video?

37 Tips for Writing Emails that Get Opened, Read, and Clicked - Copyblogger

From www.copyblogger.com

Does it feel like a big challenge to get people to open and read your emails? It doesn't really need to be so hard ...
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Social Media Publishing is dead (as we know it)

From blog.scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
Cendrine Marrouat - cendrinemarrouat.com:


We have talked ourselves into believing that sites like Facebook or Twitter would solve all our content marketing problems. The problem with that is the fact that these platforms can do whatever they want with our content. They live in their own bubble. 


Guillaume Decugis offers some great insight on the importance of content curation and why a brand should always focus on their own hub -- and redirect people to it as often as possible. 

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4 Ways to Avoid Social Media Burnout

From www.linkedin.com

Using social media to promote one's business can be a stressful and overwhelming experience. The constant pressure of staying on top of one’s niche to provide quality content may lead to a lack of
Cendrine Marrouat - cendrinemarrouat.com: In this day and age, boundaries between business and pleasure can be easily blurred. Our smartphones are always on and we often find ourselves checking our emails even when we don't have to or shouldn't.As a result, after hours have become some kind of an afterthought for many of us, especially in social media.The problem is that the brain has its limits. When you repeatedly don't give it time to breathe, it eventually "collapses".In my fifth LinkedIn contribution, I offer some tips to help you avoid that.
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IKEA Shuts Down Popular Fan Site IKEAHackers | MackCollier.com - Social Media Training and Consulting

From www.mackcollier.com

A few years ago, the band Blink 182 was getting ready to release its new single.  It went to YouTube and found thousands of instances where fans of the band
Cendrine Marrouat - cendrinemarrouat.com:


What's the difference between a brand that cares and one that is in it just for the money? Mack Collier uses two very interesting examples of what a company or personal brand can achieve if they see the big picture in social media or offline.


"Most brands have little to no connection with its fans, so as a result they don’t understand them and they don’t trust them."

10 motivational quotes to fuel your business

From socialmediaslant.com

Being an entrepreneur or running a small business is not always easy. The journey is not just paved with joyful moments. There are also intense periods of despondency and diffidence. When they happen, one of the best ways to get back on track is to read some sage advice from successful people. Here is a list of 10 motivational quotes for you, today.
Cendrine Marrouat - cendrinemarrouat.com: Need some motivation today?

Tweet without worrying about the 140-character limit anymore

From socialmediaslant.com

Imagine having to explain what your company does to someone or giving complex answers to questions on Twitter. Not easy, right? Well, good news! Here is a little tool that will solve the problem for you.
Nine0Media's curator insight, August 20, 2014 5:44 PM

#SocialMediaTools #DIYSEO #SEOLocal 

Social media in numbers (June 2014)

From socialmediaslant.com

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
Cendrine Marrouat - cendrinemarrouat.com:


The article includes an infographic on YouTube stats around the world, We Are Social's latest report, global mobile usage, and a lot more!

Shelley Costello's curator insight, June 16, 2014 10:22 AM

Shelley Costello
http://www.creativewebconceptsusa.com

Deb Katz's curator insight, June 17, 2014 9:01 AM

Great Stats to Use in Your Own Social Media Strategy.

5 tools to turn quotes into pictures

From www.examiner.com

Do you know that 90 percent of the information transmitted to the brain is visual? Actually, visual content is processed 60,000 times faster than text!
Images
Cendrine Marrouat - cendrinemarrouat.com:


Combining quotes and images....

Brian Fanzo's curator insight, June 13, 2014 8:03 PM

Great list of tools here.. I use @Canva & @WordSwapApp 

The challenges of social media...

From socialmediaslant.com

Photo credit: Kelly Teague via photopin cc "I don't have time for blogging." "I can't figure out how LinkedIn or Google+ works." "I have no idea how to find my audience." "I don't have enough followers to make a splash on Twitter." "I can't afford to do social media." 

Cendrine Marrouat - cendrinemarrouat.com:


Are social media challenges unsurmountable?

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The Difference Between Target Market and Niche | Book Yourself Solid

From www.bookyourselfsolid.com

You may have heard both of these terms, target market and niche before, and you may have heard them used interchangeably. However, they are not synonymous.
Cendrine Marrouat - cendrinemarrouat.com:


The best article I have found on the difference between target market and niche. 

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New LinkedIn Profile Features: 4 Tips to Optimize Your Presence

From www.toprankblog.com

Learn how new LinkedIn profile features that can help you stand out, be found and measure the impact of your LinkedIn presence.
Cendrine Marrouat - cendrinemarrouat.com:


LinkedIn is definitely changing. It's not just the visual aspect that is getting a coat of fresh paint, there are also other features that you may want to get acquainted to, including keyword optimization suggestions, Open Profile, and upgraded "Who's viewed your profile"...

Jeanet Bathoorn's curator insight, June 12, 2014 3:12 AM

LinkedIn verandert snel. Houd jij het bij?

Deb Katz's curator insight, June 12, 2014 8:09 AM

4 Ways to Optimize Your Presence on LinkedIn

5 Tips to Write a Killer Slogan for Your Business

From www.linkedin.com

What makes famous brands recognizable? Their logos and slogans.Take McDonald's, for example. A simple look at its Golden Arches and "I'm loving it" motto automatically evokes an emotional response
Cendrine Marrouat - cendrinemarrouat.com:


My fourth contribution to the LinkedIn platform focuses on tips to write and effective slogan for your business. 


Note: The tips are based on my work with clients and personal experience. 

Nine0Media's curator insight, August 20, 2014 5:37 PM

#DIYSEO #SEOLocal #Nine0Media

6 Ways To Grow Your Instagram Follower Base Like a Boss

From beta21.circussocial.com

Instagram’s edge over Facebook, Twitter and Pinterest is that it’s composed only of little square fi...
Cendrine Marrouat - cendrinemarrouat.com:


Instagram is still relatively underused by many, which is too bad. It's a fantastic platform for smaller brands looking to make a splash in social media. 


Hashtags, in particular, are a very efficient way to get some exposure. All you have to do is be a little creative! 


A must-read from Beta21!

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7 Social Media Tricks You Haven’t Heard Before

From blogs.constantcontact.com

Social media tricks to improve your results and help your business stand out on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Google+.
Cendrine Marrouat - cendrinemarrouat.com:


A trick for each major social network. Excellent reference! 


My favorite: #7 or how to create pre-populated tweet links without the help of a plugin. 

Nine0Media's curator insight, August 20, 2014 5:33 PM

#SocialMediaTools #SEOLocal #DIYSEO

Start Somewhere

From www.chrisbrogan.com

"But you're Chris Brogan." I hear this all the time (mostly because that's my name). People will say, "I want to get started in public speaking." I say, "So speak." They say, "But no one will have ...
Cendrine Marrouat - cendrinemarrouat.com:


Everyone was "small" once. 


Beautiful testimony from one of the best in his field. 

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Seth's Blog: It's not about you

From sethgodin.typepad.com

Right in the front row, not four feet from Christian McBride, was every performer's bête noire. I don't know why she came to the Blue Note, maybe it was to make her date happy. But she was yawning, checking her...
Cendrine Marrouat - cendrinemarrouat.com:


"If you try to delight the undelightable, you've made yourself miserable for no reason." - Seth Godin

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Every marketer should beware of these costly mistakes. 

From plus.google.com

Every marketer should beware of these costly mistakes.  - Kapil Jekishan - Google+
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SEO Basics: A Guide to Google Algorithm Changes - GetResponse Blog - Email Marketing Tips

From blog.getresponse.com

Figuring out how to work your content doesn't have to be hard. Read these great these SEO basics to help you get on the right track with content.
Cendrine Marrouat - cendrinemarrouat.com:


I have always seen the Google algorithm changes as important and mandatory to ensure that the Internet is as devoid of bad content as possible.


It's now getting clearer and clearer that quality is the way to go! 

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Bookmark any Facebook post with this Chrome extension

From socialmediaslant.com

I am a very picky Facebook user. I only share and like content that will be useful to those who follow me and / or will entertain them. Many interesting things pop up in my newsfeed. Unfortunately, I don't always have time to read them until later. So, before taking any action, I use a Chrome extension called "Facebook Favorite."
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Google+ Platform — Google Developers

From developers.google.com

Cendrine Marrouat - cendrinemarrouat.com:

This article answers the following question:


How do I get my web page content to render with a full-bleed image and a description when users share it on Google+ using a URL?


Two markups: Schema.org and Open Graph. 

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Julian Treasure: 5 ways to listen better - YouTube

From www.youtube.com

http://www.ted.com In our louder and louder world, says sound expert Julian Treasure, "We are losing our listening." In this short, fascinating talk, Treasur...
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The Difference Between Rules and Guidelines in Social Media

From www.mackcollier.com

Welcome to a third 'marathon' episode of the Fan-Damn-Tastic Marketing Show that clocks in a just over 11 minutes! I talk about: 1 - Kerry O'Shea Gorgone's
Cendrine Marrouat - cendrinemarrouat.com:


There is no one-size-fit-all strategy in social media. The same goes for rules. What works in one industry may not in another. Actually, each audience is different.


Mack Collier delivers the goods once again in his third marketing podcast. The example he shares (Club Carlson and its 24-hour Twitter party) is perfect here. 


A must-listen!

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Simon Sinek: How great leaders inspire action - YouTube

From www.youtube.com

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His...
Cendrine Marrouat - cendrinemarrouat.com:


The "why" is more important than the "how" or "what". A very powerful speech by Simon Sinek!

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The latest in social media (May 2014)

From socialmediaslant.com

Wondering if you missed any big announcement in the social media universe in May? The answer lies below.
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