Business in a Social Media World
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9 simple tips to make the most of LinkedIn

From socialmediaslant.com

LinkedIn is the social network of choice for many businesses and entrepreneurs. Unlike Facebook or Twitter, LinkedIn is all about business. It is THE place where beneficial partnerships are the most likely to happen. But how, you ask? Read on. Here are 9 tips to get you started on the right track.
Cendrine Marrouat - cendrinemarrouat.com:


An old article that needed some updating. Perfectionist me ended up rewriting it completely. :-)

Janet Vasil's curator insight, July 4, 2014 4:08 PM

LinkedIn is a powerful online business platform for experts and entrepreneurs.  This article's tips will help you take advantage of its many features.

Cendrine Marrouat - cendrinemarrouat.com's comment, July 10, 2014 6:40 PM
Thank you @Janet Vasil!

Getting Started Guide: Tumblr for Small Businesses

From blog.hootsuite.com

With more small businesses turning to Tumblr, you need to know how to make this growing platform to good use
Cendrine Marrouat - cendrinemarrouat.com:


A good starter guide for those interested in delving into Tumblr...

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Google Plus - Frequently Asked Questions! - Plus Your Business

From www.plusyourbusiness.com

Here is a collection of some of the most common questions we tend to be asked in the PYB community, and some we think you would benefit is knowing too!
Cendrine Marrouat - cendrinemarrouat.com:


An excellent resource to keep close by when using Google+!

Janet Vasil's curator insight, July 6, 2014 9:15 AM

I plan to keep this FAQ guide handy - good resource round-up.

The real purpose of a website

From socialmediaslant.com

For the last eight years, I have observed websites in many industries to find out what makes them successful or not. This has not just helped me design my hub to be as useful to my audience as possible, but it has also allowed me to advise clients with their own.
Cendrine Marrouat - cendrinemarrouat.com:


My thoughts on website design...

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Don't Get Caught - Canada Anti-Spam Legislation and LinkedIn

From businessbluebird.com

Canada's Anti-Spam Legislation (CASL)will bring clarity about the definition of SPAM to Canadians . The considerable fines give it some teeth while some of the interpretations will probably keep a number of legal professionals busy for a while. Even LinkedIn messages are affected.
Cendrine Marrouat - cendrinemarrouat.com:


A great outline of the new anti-spam law in Canada. Handy!

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10 articles you may have missed (June 2014)

From socialmediaslant.com

If you have followed me for a while, you may remember the weekly roundup of my favorite social media articles that I used to share on my old blog. After careful consideration, I have decided to revive the series. This time, though, it will only be once a month. As mentioned on Google+ recently, my goal is not just to curate great content. I also want to feature posts from lesser-known bloggers. There are many hard-working and deserving folks out there.
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Ask Mandy: 7 Business Books to Read When Starting Out

From memarketingservices.com

10 Flares Filament.io 10 Flares × Ask Mandy is a weekly Q&A blog series. To [...]
Cendrine Marrouat - cendrinemarrouat.com:


Big thanks to @Mandy Wooley Edwards for mentioning me in this epic list! 

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Tips to Create Ideal Instagram Images - Jenn's Trends

From jennstrends.com

Just using Instagram isn't the best strategy. Instead, you want to use it the right way. Here's how to create ideal Instagram images that bring results.
Cendrine Marrouat - cendrinemarrouat.com:


Instagram is not just about pictures, it's about inspiration and simplicity. 


Jenn Herman shares some basic, but useful tips to help you create images that pop. The Michael Kors example is dead-on! 


My favorite part of the article is when Jenn talks about the importance of perspective: "Sit down on the ground, lay on your stomach, place the camera on the table, get up above the subject, shoot straight up to the sky or ceiling." 

Próspero Morán's curator insight, July 2, 2014 1:17 PM

La importancia de la perspectiva y su uso en Instagram, a través de algunos simples trucos...

To blog on LinkedIn or your site? Google's view

From www.linkedin.com

With LinkedIn recently inviting members to post business blogs directly on the LinkedIn site, many of us have been wondering how Google indexes and rates those posts, as compared with the same or
Cendrine Marrouat - cendrinemarrouat.com:


An interesting article from Suzan St Maur. 


I see the LinkedIn publishing platform as a great way to get more exposure for your work. However, nothing beats attracting people to your digital property!

malek's comment, June 29, 2014 6:28 AM
straight on. I've been scratching my head for a while: now I got it.

Google Announces the End of Author Photos in Search: What You Should Know

From moz.com

Many of us have been constantly advising webmasters to connect their content writers with Google authorship, and it came as a shock when John Mueller announced Google will soon drop authorship photos from regular search results. Let's examine what this means.
malek's curator insight, June 29, 2014 6:36 AM

End of ego booster! I doubt Google's motive here. Only time will tell

35 Twitter Plugins That Do Everything You May Think Of - BloggerJet

From bloggerjet.com

Do you think you know all of the best twitter plugins out there? Think again.

Cendrine Marrouat - cendrinemarrouat.com:


A huge list of Twitter plugins for WordPress!

massimo scalzo's curator insight, June 30, 2014 2:57 AM

Please, just have a look!

12 Amazing Facebook Cover Photos With Simple, Clean Design

From www.postplanner.com

Not sure how to design a Facebook cover photo? Rule #1: keep it simple, sweetie! Here are 12 amazing Facebook cover photos that use simple, clean design.
Cendrine Marrouat - cendrinemarrouat.com:


Really simple, but effective designs!

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No one cares about what you know, until they know you care - Schaefer Marketing Solutions: We Help Businesses {grow}

From www.businessesgrow.com

Marketing. Social Media. Humanity.
Cendrine Marrouat - cendrinemarrouat.com:


There are close to 200k self-proclaimed social media experts/gurus/ninjas on Twitter. Like Mark Masters, the author of the article, I believe that audiences should be the ones who determine who the real experts are. 


Mark explains what makes a leader in seven points: 

  • teach others
  • be more human
  • demonstrate expertise
  • learn and relearn
  • inspire others
  • show proof
  • be 'woweee' at what you do


I would also add an 8th point: Don't be afraid to celebrate all  victories, even the small ones. 


People want to be treated like human beings, not like numbers in your strategy. 

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Content Marketing Beyond Blog Posts And Whitepapers: Get Creative!

From marketingland.com

Content marketing is mainstream, with 90% of marketers using content to build their brands and achieve their business goals, according to the Content Marketing Institute. While it’s now widely understood that content marketing is a critical component of any marketing strategy, the most forward-thinking content marketers are experimenting with how they create, distribute and track […]
Cendrine Marrouat - cendrinemarrouat.com:


I find the concept of "micro-content" fascinating, especially with sites like Instagram and Vine. 

massimo scalzo's curator insight, June 30, 2014 2:59 AM

Creativity is the Engine behind the Modern Marketing...

5 tips to build a winning social media audience without breaking the bank (Slideshare)

From socialmediaslant.com

Today, I conducted a webinar on Google+ for Social Media Week Lima. Unfortunately, things did not go as planned. After a late start, there was no sound. And things remained that way until the end. A video without any audio not being a real video, I decided to upload my slides to Slideshare and make the presentation available to you here.
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10 charities with inspirational Twitter header images

From econsultancy.com

Social media is a very powerful tool for charities and NGOs as people naturally like to share their support for good causes.
Cendrine Marrouat - cendrinemarrouat.com:


10 great case studies that can help anyone create better targeted Twitter header images. My favorite? The one by UN Development. 

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53+ Free Image Sources For Your Blog and Social Media Posts

From blog.bufferapp.com

Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.
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This Is What You Should Pay To Hire A Marketing Company

From www.websearchsocial.com

If you want to hire a marketing company, consider both value and price. Buying on value is important. But price is a practical consideration.
Cendrine Marrouat - cendrinemarrouat.com:


Carol Lynn Rivera offers a refreshing perspective on pricing for social media services. 


"I base my pricing on the value of the relationship. I qualify you by asking, 'Do I want to work with this person?' and 'Can I help this person market their business successfully?'" 


I agree with her: At the end of the day, it's about finding a middle ground where everyone respects one another. And this often leads to a lot more than a paycheck!


It's all about the relationship.

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My Client is a Crook! Hurray! by @KatherineKotaw | She Owns It

From sheownsit.com

OK, that wasn’t precisely my reaction when I found out that a man whose business I’d been promoting was under investigation for fraud. And that his assets had been seized by the Secret Service.

Cendrine Marrouat - cendrinemarrouat.com:


You never know the backs you will have to pat. Always treat people with the respect they deserve.


An excellent article!

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How to Attract Your Target Reader With These Language Tips and Tricks

From blog.kissmetrics.com

I know that you know it’s really important to have an attention-grabbing headline. It attracts traffic and readers. However, traffic just for traffic’s sake won’t deliver your target audience.
Cendrine Marrouat - cendrinemarrouat.com:


It's not about you, it's about them!


Some fantastic tips in this article. 

massimo scalzo's curator insight, June 30, 2014 3:01 AM

The way of expressing concepts is the King!

Curagami, Martin's Ride, Teams & The New Ecommerce

From www.linkedin.com

Sometimes you start a journey without really knowing a final destination. Other times you know where you want to go but how you will get there is an unfolding mystery. Our Curagami startup journey,
Cendrine Marrouat - cendrinemarrouat.com:

The story behind Martin (Marty) Smith's Ride to Cure Cancer and Curagami is worth reading. 


Martin's article makes me appreciate him and Curagami even more. He knows who he is, what he stands for, and how to move forward with an open mind. Unlike 90% of people, he is not afraid to tweak things if they don't go according to plan. And he is very transparent about it.


Those are the most important ingredients of a successful brand, IMHO. 

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#TChat Recap: Authenticity Is An Inside Job That Starts With Self - TalentCulture

From www.talentculture.com

Find out what you missed from this week's #TChat Show focused on authenticity with our guests Jason Lauritsen and Joe Gerstandt of Talent Anarchy.
Cendrine Marrouat - cendrinemarrouat.com:


"Don’t have employees sitting around waiting until the clock strikes freedom (and the end of their workday). Have them working at highly productive levels through the empowerment of workplace authenticity. Keep employees engaged by letting them voice their opinions and developing a cultural mindset of being real with themselves and other people that surround the culture. Any organization will see the results are at least worth taking another look at."

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A great business is like a black and white picture

From socialmediaslant.com

The photo above is three years old. I took it during one of my trips to Toulouse, my home town. I love the black and white format. It does not just embody timelessness and elegance. It also allows a photographer to share their personal vision of the world in a simple way.
Cendrine Marrouat - cendrinemarrouat.com:


Some thoughts on business after unearthing pictures of my home town for the entire day yesterday...

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Schedule meetings in seconds with Assistant.to

From socialmediaslant.com

Small business owners know it. Scheduling meetings can be a hassle. You have to check potential dates, send them to people, and wait until they get back to you. This may lead to a lot of back-and-forth emailing -- and wasted time. Well, that is unless you use a tool like Assistant.to.
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How BizSugar Can Help Your Small Business or Startup - YouTube

From www.youtube.com

BizSugar is an awesome small business community - and we welcome you! If you are looking for ways to establish your thought leadership, go no further. Share ...
Cendrine Marrouat - cendrinemarrouat.com:


Do you know BizSugar? 

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