Business in a Social Media World
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Which of the major social media platforms should I leverage? (Infographic)

From socialmediaslant.com

If there is one thing I keep repeating, it is this: In social media, you should not be everywhere. The more profiles you have, the harder it is to focus on your audience. Building solid relationshi...
Cendrine Marrouat - cendrinemarrouat.com:

A great infographic created by Neil Patel, of Quick Sprout. Whether you are a budding entrepreneur or experienced business owner, remember that you do not need to be everywhere! Focus on your audience, first. 

Announcing a New Suite of Business Tools for Brands on Instagram

From blog.business.instagram.com

At Instagram, we’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide.
We’ve heard from brands...
Cendrine Marrouat - cendrinemarrouat.com:

A welcome set of new tools for brands using Instagram. And apparently, it should soon be available to regular users as well! 

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6 Reasons Why Discounting is Destroying Your Sales (And What to do Instead)

From blog.hubspot.com

Discounting may seem like a good strategy to net some quick sales, but can it backfire? Here are six reasons why your sales can actually suffer as a result to discounting.
Cendrine Marrouat - cendrinemarrouat.com:

Alyssa Rimmer sums up my thoughts perfectly in this article. I have always advised people to be careful with discounts, as they may actually be deleterious to your bottom line.

As the author states, it is more important to focus on value and confidence, and know your audience. This allows you to "prove that what you're selling works."

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Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results

From blog.kissmetrics.com

Here are 12 simple profile hacks and engagement tips you can apply to increase fans, followers, and traffic to your website.
Cendrine Marrouat - cendrinemarrouat.com:

Tons of useful tips in this article. I'm pretty sure there are a few that you would never think of! #7 did it for me!

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Professionalism will always go a long way: Case study

From socialmediaslant.com

Before working exclusively with small businesses and solo-entrepreneurs, I helped independent artists with their social media presences for a while. I was an artist myself at the time, so I underst...
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Call me old-fashioned but I still believe that you can achieve pretty much anything with a little bit of professionalism...

How To Use Your About Page To Acquire Customers

From unbounce.com

Your About page is an opportunity to launch customers into your marketing funnel. Here are some tips for making your About page copy conversion friendly.
Cendrine Marrouat - cendrinemarrouat.com:


Looking to create an effective About page for your website? Here is an article to bookmark!


The examples are perfect and the tips right on the money!

Attention: Virality needed!

From socialmediaslant.com

The other day, as I was admiring an old building in Toulouse, my home town, I caught a conversation between two passersby. "Did you see this video that got 2 million views in two days?" "No, but I ...
Bell Média Ventes's curator insight, August 7, 2014 2:22 PM

“Make it your goal to build relationships, not just collect people or followers” –Rebekah Radice

Fabrizio Russo's curator insight, August 8, 2014 2:26 AM

a presto novità...

The Customer Is Mostly Wrong

From www.helpscout.net

Cendrine Marrouat - cendrinemarrouat.com:


 
It's hard to say no to customers. However, sometimes, it is necessary.

If you have followed me for a while, you know I am a fan of feedback. I crave it. I also know that it's impossible to make everyone happy.

That's why I believe in being honest and not committing to something when I know it will do everyone a disservice. That's how you build products that sell.

I like this quote from this article by Gregory Ciotti:

"You just have to remember that a company’s competitive edge often comes from avoiding the “sameness trap,” or by solving problems in ways that other companies and customers themselves never considered. Searching for the best outcome often requires many no’s, before you can finally say yes."
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Google Launches New Local Search Algorithm: SEOs Notice Significant Ranking Changes

From www.seroundtable.com

Last night, Google pushed out a new and major local search ranking algorithm change. I broke the story at Search Engine Land where Google provided details for me on this update.Note: Later we named t
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This new update is called Pigeon. According to the author, it's only for US English results right now...

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Social Media Engagement is Not a Strategy

From blog.scoop.it

 
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net

Mark Schaefer has a great point: we often confuse the means with the end.

Cendrine Marrouat - cendrinemarrouat.com:


Great curation by @Guillaume Decugis! I agree with Mark Schaefer here.


A strategy focused on engagement without other goals will automatically lead to failure. 

Danielle Loftus's curator insight, July 18, 2014 12:34 AM

Applicable for libraries too.

10 tips to speed up your WordPress blog

From socialmediaslant.com

Do you know that you have between three and five seconds to impress the visitors of your blog? If they do not find what they need within that short amount of time, they will leave -- and never come back. Good user experience does not stop at quality design and content. People do not have time to waste; they expect pages to load fast. And search engines like Google may also consider site speed a factor for ranking.
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Announcing #SMSlantChat, my new monthly Twitter chat!

From socialmediaslant.com

The life of an entrepreneur or small business owner is not easy. We have to be on the ball seven days a week. From connecting with our audience, creating / curating / promoting content, and monitoring conversations around our brand, we do it all ourselves!
Cendrine Marrouat - cendrinemarrouat.com:


Hope you can make it!

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9 simple tips to make the most of LinkedIn

From socialmediaslant.com

LinkedIn is the social network of choice for many businesses and entrepreneurs. Unlike Facebook or Twitter, LinkedIn is all about business. It is THE place where beneficial partnerships are the most likely to happen. But how, you ask? Read on. Here are 9 tips to get you started on the right track.
Cendrine Marrouat - cendrinemarrouat.com:


An old article that needed some updating. Perfectionist me ended up rewriting it completely. :-)

Janet Vasil's curator insight, July 4, 2014 4:08 PM

LinkedIn is a powerful online business platform for experts and entrepreneurs.  This article's tips will help you take advantage of its many features.

Cendrine Marrouat - cendrinemarrouat.com's comment, July 10, 2014 6:40 PM
Thank you @Janet Vasil!

Don't Get Caught - Canada Anti-Spam Legislation and LinkedIn

From businessbluebird.com

Canada's Anti-Spam Legislation (CASL)will bring clarity about the definition of SPAM to Canadians . The considerable fines give it some teeth while some of the interpretations will probably keep a number of legal professionals busy for a while. Even LinkedIn messages are affected.
Cendrine Marrouat - cendrinemarrouat.com:


A great outline of the new anti-spam law in Canada. Handy!

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This Is What You Should Pay To Hire A Marketing Company

From www.websearchsocial.com

If you want to hire a marketing company, consider both value and price. Buying on value is important. But price is a practical consideration.
Cendrine Marrouat - cendrinemarrouat.com:


Carol Lynn Rivera offers a refreshing perspective on pricing for social media services. 


"I base my pricing on the value of the relationship. I qualify you by asking, 'Do I want to work with this person?' and 'Can I help this person market their business successfully?'" 


I agree with her: At the end of the day, it's about finding a middle ground where everyone respects one another. And this often leads to a lot more than a paycheck!


It's all about the relationship.

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My Client is a Crook! Hurray! by @KatherineKotaw | She Owns It

From sheownsit.com

OK, that wasn’t precisely my reaction when I found out that a man whose business I’d been promoting was under investigation for fraud. And that his assets had been seized by the Secret Service.

Cendrine Marrouat - cendrinemarrouat.com:


You never know the backs you will have to pat. Always treat people with the respect they deserve.


An excellent article!

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#TChat Recap: Authenticity Is An Inside Job That Starts With Self - TalentCulture

From www.talentculture.com

Find out what you missed from this week's #TChat Show focused on authenticity with our guests Jason Lauritsen and Joe Gerstandt of Talent Anarchy.
Cendrine Marrouat - cendrinemarrouat.com:


"Don’t have employees sitting around waiting until the clock strikes freedom (and the end of their workday). Have them working at highly productive levels through the empowerment of workplace authenticity. Keep employees engaged by letting them voice their opinions and developing a cultural mindset of being real with themselves and other people that surround the culture. Any organization will see the results are at least worth taking another look at."

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A great business is like a black and white picture

From socialmediaslant.com

The photo above is three years old. I took it during one of my trips to Toulouse, my home town. I love the black and white format. It does not just embody timelessness and elegance. It also allows a photographer to share their personal vision of the world in a simple way.
Cendrine Marrouat - cendrinemarrouat.com:


Some thoughts on business after unearthing pictures of my home town for the entire day yesterday...

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Social Media Publishing is dead (as we know it)

From blog.scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
Cendrine Marrouat - cendrinemarrouat.com:


We have talked ourselves into believing that sites like Facebook or Twitter would solve all our content marketing problems. The problem with that is the fact that these platforms can do whatever they want with our content. They live in their own bubble. 


Guillaume Decugis offers some great insight on the importance of content curation and why a brand should always focus on their own hub -- and redirect people to it as often as possible. 

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4 Ways to Avoid Social Media Burnout

From www.linkedin.com

Using social media to promote one's business can be a stressful and overwhelming experience. The constant pressure of staying on top of one’s niche to provide quality content may lead to a lack of
Cendrine Marrouat - cendrinemarrouat.com: In this day and age, boundaries between business and pleasure can be easily blurred. Our smartphones are always on and we often find ourselves checking our emails even when we don't have to or shouldn't.As a result, after hours have become some kind of an afterthought for many of us, especially in social media.The problem is that the brain has its limits. When you repeatedly don't give it time to breathe, it eventually "collapses".In my fifth LinkedIn contribution, I offer some tips to help you avoid that.
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The challenges of social media...

From socialmediaslant.com

Photo credit: Kelly Teague via photopin cc "I don't have time for blogging." "I can't figure out how LinkedIn or Google+ works." "I have no idea how to find my audience." "I don't have enough followers to make a splash on Twitter." "I can't afford to do social media." 

Cendrine Marrouat - cendrinemarrouat.com:


Are social media challenges unsurmountable?

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Constructive Criticism: What Is It and How Does It Work?

From www.linkedin.com

l helpOne mustn’t criticize other people on grounds where he can’t stand perpendicular himself – Mark Twain
Criticism is part of the human fabric and takes place in our daily interactions."No offence, but

Cendrine Marrouat - cendrinemarrouat.com:


Constructive criticism is often mistaken for negative feedback. The method described in the article will help change that! :-)

Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 23, 2014 1:33 PM


My first article as a LinkedIn contributor!

NOTRE DAME SCHOOL's curator insight, May 31, 2014 8:58 AM

It is an imperative to develop ethics in the new generation so they can interact with others collaboratively in an armonious environment.

Social ROI = Return on Insanity

From www.cmswire.com

There’s no way to put this delicately, so I’ll be blunt: quantifying the financial benefits of an enterprise social network is turning your company -- and the entire social technology industry -- into a three ring circus.   The ongoing demands of individual executives, archaic software evaluation processes and an obsessive focus on employees as productivity centers instead of human beings have turned collaboration into chaos, and social analytics into a spectator sport. As vendo Topic: Social Business.
Cendrine Marrouat - cendrinemarrouat.com:


They are starting to pop up on major blogs. These articles debunk the social media ROI myth with brio. The one I picked today is probably the best you will read in a long time.


One quote stands out from the rest: "If we stop selling tickets to the social ROI sideshow, nobody will come." No need to say more, IMHO


It's always been about people. It's time brands realized that. 

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Going beyond "I'm sorry" after you've messed up | SmartBlogs

From smartblogs.com

Saying sorry isn't enough to right the wrongs caused by companies and individuals -- sincere efforts require seeking forgiveness, taking restorative action.
Cendrine Marrouat - cendrinemarrouat.com:


In this day and age, too many brands think they can get away with a simple "I'm sorry". But as the author of this great article states, 


[S]aying sorry is often just another step in the refusal to accept blame and responsibility. We all know the “I’m sorry if you were offended” apology, which has the remarkable trait of condemning the objects of the apology. A twist on that was the ad former New York Gov. Eliot Spitzer used to introduce his would-be comeback last year — an ad acknowledging the failure but immediately pivoting to “But forget that! Look at everything else I did!”


You can write the greatest apology in history, if your following deeds do not reflect it, you are done.


Instead, take extra steps to mend the broken relationship. It works!

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The popularity of a website has nothing to do with its size (Video)

From socialmediaslant.com

Here is a video that puts to rest the myth that good Google search engine rankings are a privilege of the big sites. Matt Cutts is very clear
Cendrine Marrouat - cendrinemarrouat.com:


Nothing new under the sun, but it's good to hear confirmation from those who implement the rules. :-)

Angus Grady's curator insight, May 1, 2014 10:21 AM

Watch this and learn a thing or two...