There's no getting around it: Marketing messages are glutted with exclamation points. Columnist Patrick Armitage says it's time for marketers to stop the deluge and instead raise the creative bar.
This post made me laugh and saddened me at the same time. We have reached a point where we don't pay attention to the words we use. The exclamation point is just one instance of the issue.
The other day, I had a a conversation with someone who didn't understand why being a grammar snob is important in business. Your words are, most of the time, the only thing customers will see online before they decide to buy from you or hire you.
Your word is your bond. So learn to show more with less words.
Put the exclamation point away. Customers don’t want to be told, “This is amazing!” — they want to be shown amazing and come to that conclusion themselves. - Patrick Armitage
Feel like your content doesn't get the exposure it deserves? These 7 tips on how to repurpose your existing content will amplify your reach
I love the title of this post. The word "correctly" in brackets draws attention to the promise.
Repurposing content is a great practice that too few small business owners use to their advantage. And I am guilty of it too, as I only have time to refresh my stale posts.
With that said, Julia McCoy's article gave me some great food for thought, especially with point #5: "DO start creating evergreen content that can be repurposes." I agree that it makes your repurposing work more effective and long-lasting.
Kevan Lee from Buffer suggests that a great way to know if you’re creating evergreen content is to ask, “Will this help clients a year from now?” If the answer is yes, it’s evergreen!
An excellent read!
Commenting on other blogs in your niche is a great tactic to increase the visibility of your own blog. For example, you get to connect and build relationships with other writers, tap into a new audience, and create opportunities for guest posting.
There are many ways to grow readership for your blog. Commenting is one of the most effective one.
But of course, you have to do it right. In this post, I share some ideas that I have experimented with for years. They all work!
Bio Latest Posts My Blog Danny BrownHusband. Father. Optimist. Pragmatist. Purveyor of not settling for the status quo. Aspiring to be many things. Never says no to a good single malt. Latest posts by Danny Brown (see all) A Blog is Exactly What We Wish It to Be - August …
Danny Brown is one of my all-time favorite bloggers. He doesn't sugarcoat the truth and has a wealth of knowledge to share. Plus, he is a kind and down-to-earth individual.
This post is the very basic of all successful blogging. A must-read!
There has been a definite shift in the blogosphere over the last 12 or so months, and I’ve heard story after story of people who feel a real sense of transition in the air. Blogging can take a toll on the strongest of people, what with its 24-hour cycle, it’s relentless need to be updated, [...]
Tired of blogging? You don't have to pressure yourself. There are other ways to bring content to your audience -- and be successful.
"People often ask me if I miss blogging, and I can genuinely say that I don’t! I think that’s because I didn’t take my own advice and pushed myself to keep blogging long after it was time for me to be done. I didn’t realize how much mental real estate blogging was taking up in my mind, but now that that chapter is over, I feel so much more free. There’s a wonderful lightness that comes with following your intuition, no matter how scary the path is that it leads you down. It’s a newfound freedom that I am enjoying immensely."
As a content marketing consultant, I often find myself a little flummoxed by small business owners who say they want to throw in the towel and abandon their blog: It just isn’t getting results, they say to me. It just isn’t converting. Of course, I believe them. Not every business blog is successful. When a …
The reasons why a blogger chooses to throw in the towel are not uniform. We all have good reasons to quit when things don't seem to work the way we expected them.
Blogging will open doors. However, you have to follow specific steps. Here are five basic ones in this article.
Marketing your business online is serious work that can make or break the success of a company. However, it is possible to master the basics yourself and start seeing tangible results without having to bend over backwards. But where do you start? Well, you need traffic.
Two words to describe this post: Epic list!
If, as small business owner, you find the time to follow even half of the recommendations, you are on your way. Most of the stuff is basic, but that's all you need to build a good online presence!
Worried about your anchor text ratio? I've got a hint - you're doing it wrong anyways! This guide tells you EXACTLY build safe anchor text.
For those not too familiar with anchor text, here is a quick definition: "The clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page." (http://www.wordstream.com/anchor-text)
I often refuse guest posts for the reasons mentioned in this article. Aim for natural anchors, not a way to include the name of your company everywhere. If it doesn't make sense, it becomes a spammy attempt at cheating your way into search results. Google hates that!
Looking for blog post ideas? You’ve come to the right place..
This article is divided into 8 sections, each representing a goal you might be trying to reach with your blog.
We’ve got an infographic version of this post as well as a text version. You can download a PDF version of the infographic here....
Don't just write the same old blog posts or content, stand out from your competitors using these 7 proven techniques.
If you are looking for non-rehashed tips, this article is for you. Except for #5, the other points are not mentioned often enough.
#1: Prove your point with experience - You don't need to be the best, but the more experimenting the better.
#7: Invest in your site's design - Something I tell people all the time is this: Good content complemented by mediocre design is almost always invisible. People won't read it.
Overall, a very good post!
If you have followed this blog long enough, you know my stance on content creation. It has many benefits, including the ability to show off your expertise, build trust, and create advocacy. Now, before thinking of benefits, let's go back to the basics. How do you choose the best formats for your content strategy?
A few months ago, I shared a very good infographic that explains how to optimize your website pages and blog posts. After looking at it several times, I felt that there were a few things missing. So, I did some research to find a more detailed infographic. SurePayroll's caught my attention. It's really well done!
Have you ever wondered if your blog really needs a sidebar? And if you need a sidebar, should it be on the left or right side? Sadly, the answer isn’t
I rarely disagree with Neil Patel. This is the case here.
To me, having a sidebar depends on your goals. Whether it's a personal or business blog does not really matter either. I had one on my social media blogs for 9 years and it didn't drive any noticeable results.
The moral of the story: Test, test, test. If having a sidebar works for you on the right or on the left, then keep it.
Neil is right when he says that the sidebar is useless on pages that are focused on specific goals. You don't want to distract your readers.
On the Web, people use the concept of “above the fold” to support layout decisions, call to action designs, ad placements, and more. Here’s why most of these arguments don’t fly.
A couple of weeks ago, I had a conversation with a friend who told me that your most important CTA must be above the fold to be seen.
I have a problem with that statement. It takes visitors for granted.
Luke Wroblewski's article puts the debate to rest:
"The issue isn't whether the call to action is visible. The issue is whether your call to action is visible at the point where someone has become convinced to take action."
Let's not forget that the world has become mobile too. So, people now automatically scroll...
...Or if they don't, they have become blind to ads.
Big thanks to @Brian Yanish - MarketingHits.com for curating this post!
A creative new way to get the informational interview you want.
I have been thinking of launching my own podcast for several months now. However, as time is of the essence, I don't think it will ever happen.
With that said, I like reading posts on the topic just in case.
In this short introduction, Nik Parks contends that it's actually better to ask people to be guests rather than offering to buy them a cup of coffee in exchange for picking their brains.
I agree. People will make time for you if they see you value and respect their work...