Business in a Social Media World
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LinkedIn launches Sponsored Updates, YouTube Subscribe button now available


LinkedIn is following in Facebook’s footsteps. The company announced on Tuesday the inclusion of Sponsored Updates from businesses in users’ homepage feeds.
A s
Ariane Bourgeois's curator insight, July 25, 2013 6:45 AM

Following Facebook's footsteps...

5 recurring mistakes people make on LinkedIn


When it comes to business professionals, LinkedIn is probably one of the best platforms out there. Unfortunately, many people are still struggling to leverage it successfully. "Why can't I make it ...
Cendrine Marrouat -

LinkedIn may have been around since 2002, a lot of people are still struggling to make sense of the platform.


“Why can’t I make it work for me?” is a question that I often hear and read. My answer is simple: mistakes.


In this article I am sharing five mistakes that I believe should be addressed urgently.

Cendrine Marrouat -'s comment, July 8, 2013 12:05 PM
Yes, Tracey, they are very common.
Dillon Thomas's curator insight, July 8, 2013 8:55 PM

I have found Linked in to be a single source of connections to people I would NEVER in RL get to meet. So you got one shot .. GET IT RITE. 

Dillon Thomas's curator insight, July 8, 2013 9:47 PM

Linked IN is the Models best resource to meet relevent connections and find jobs.  Be thoughtful, use good grammer, choose your links wisely, and always thank people who link to you.   Just my Thoughts ...

Social media roundup: Facebook, Google Plus, Klout, LinkedIn, Storify


Here is a quick roundup of some of the latest happenings in the social media world.
Facebook is on the move again. According to several news outlets, i
Jordan Anderson-'s curator insight, July 3, 2013 8:13 PM

I definitely agree with this!

Cendrine Marrouat -'s comment, July 5, 2013 3:30 PM
Glad you do! :-)

More personalized insights added to LinkedIn Homepage


LinkedIn is evolving again. The company announced on Wednesday that two new features would soon be available to its 225 million members.
Located on the right-ha
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Updating LinkedIn’s Privacy Policy


At LinkedIn, we’re committed to putting our members first so we want to let you know we’re planning to update LinkedIn’s Privacy Policy in the next week.
Cendrine Marrouat -

"We’re introducing sponsored content in the LinkedIn feed. This new feature gives LinkedIn’s advertising partners the opportunity to serve designated content that our members can like, comment, and share."

Is this the beginning of the end? 

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LinkedIn adds channels to its magazine


LinkedIn Today got a refreshed look on Wednesday.
Located in the “News” tab of your menu section, LinkedIn’s digital daily features the most shared articles fro
Cendrine Marrouat -

The new LinkedIn Today is available! 


I really like the streamlined look. The channels are also a nice addition. Finally, all the latest articles from influencers are there too. 

Life Dream Adventure's comment, May 9, 2013 12:15 AM
Nice to see
Donald McClendon's comment, May 10, 2013 12:01 AM
Man, I'm slow on this one!
Donald McClendon's curator insight, May 10, 2013 12:02 AM


Happy birthday, LinkedIn!


LinkedIn turned 10 on Sunday. The social network launched on May 5, 2003. Within a month, it already had 4,500 members. Now, a decade later, the site has become a major online spot for hundreds of ...
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LinkedIn profiles get visual enhancement


LinkedIn is on the move again. The company announced on Wednesday the addition of a new feature that will help professionals add an interactive layer to their p
Cendrine Marrouat -

Even though LinkedIn says it's a new feature, I had had access to it for a while. I really like it! What about you? 

Beach Buzz Media's curator insight, May 2, 2013 6:06 PM

It is about time-- My prediction, Linkedin will explode because of this!  Not just a job site anymore...

A Dozen Ways to Use the New LinkedIn Mentions


LinkedIn launched Mentions this morning, a new way for members to engage in professional conversations by mentioning connections and companies on the LinkedIn
Cendrine Marrouat -

With LinkedIn finally introducing the ability to mention people in discussions, a lot more options are now possible for members.


If you are looking for simple but effective ways to leverage the new feature, check out this article by Connie Chan Wang. 

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LinkedIn unveils new, unified search engine


The LinkedIn team announced on Monday that it had revamped its search feature.
Now offering a more streamlined and unified experience, the new search engine doe
Cendrine Marrouat -

LinkedIn is finally catching up with its time. Have you been able to use the new search engine yet?

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Create a Professional-Looking CV in Seconds with LinkedIN Resume Builder


Use the Resume Builder to turn your LinkedIn Profile into a beautiful resume. Pick a resume template, customize the content, and print and share the result to your heart's content.
Cendrine Marrouat -

Looks like a very interesting app! 

Robin Good's curator insight, February 26, 2013 10:17 AM

The new LinkedIN Resume Builder is a great web app which allows anyone with a LinkedIN account to create a professional-looking resume by selecting from a number of ready-made templates.

The new app taps into your LinkedIN account info to extract and categorize all of your profile info, while leaving you with the option to edit and modify any of the data that will appear in the final resume and any of the pre-set fields that will displayed.

There are about a dozen different templates to choose from, and my first impression is that they all look quite good.

Your new final resume can be directly shared with others on all major social media and via a direct URL, and can be also saved and exported as a PDF.

I find Resume Builder from LinkedIN to be an excellent tool to create an always-up-to-date and professional-looking CV / resume in a matter of seconds.

P.S.: There may be some "pagination" issues as you will see when you export to PDF, but these can be circumnavigated easily. I am sure there will be improvements in future updates.

Free to use.


Try it out now:

Mirko D'Isidoro -'s curator insight, February 27, 2013 4:15 AM

Il nuovo LinkedIN Resume Builder è una fantastica web app che ti permette con un account LinkedIn di creare curriculum dall'aspetto professionale, scegliendo tra una serie di modelli già pronti.

Quest'applicazione prende i dati dal tuo account LinkedIn per estrarre e classificare tutte le informazioni del profilo.


Quando inizi ad usarlo, hai la possibilità di editare e modificare uno qualsiasi dei dati che appariranno nel curriculum finale e puoi personalizzare anche i campi pre-impostati che verrano visualizzati.

Ci sono circa una dozzina di modelli diversi tra cui scegliere, e la mia prima impressione è che sembrano tutti abbastanza buoni.

Il tuo nuovo curriculum può essere condiviso su tutti i principali media sociali e tramite un URL diretto, e può anche essere salvato ed esportato in formato PDF.

Trovo Resume Builder di LinkedIn un ottimo strumento per creare un curriculum aggiornato e dall'aspetto professionale, in una manciata di secondi.

PS: Ci possono essere alcuni problemi d'impaginazione, come vedrai durante l'esportazione in PDF, ma questi possono essere aggirati facilmente.

Sono sicuro che ci saranno miglioramenti con aggiornamenti futuri.

Gratis da usare. Voto: 9.


Provalo subito:


Lahcene Daniacene Kebdani's curator insight, September 16, 2013 1:44 PM

allez toujours vers les meilleurs

Did social media kill professionalism?


"Hi, My company is doing an annual review, and this mini-survey will help me. Do you mind filling one for me? [link] Thanks XXXX" I received the message above in my LinkedIn inbox this morning. It ...
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Social media news: Facebook, Google, LinkedIn, Pinterest, Twitter


Here is a quick roundup of some of the latest happenings in the social media world.
According to a study published by Pingdom on Tuesday, Facebook coul
Cendrine Marrouat -

This week:


- A Pingdom study revealed that Facebook could become the biggest "country" in the world as early as 2016
- The new YouTube channels are on their way
- Web developers can now create and share hosted websites via Google Drive
- Sponsored posts will soon be available on LinkedIn
- Pinterest and Twitter updated their apps for iOS and Android devices
- Vine changed its rating.

Marie Dina's comment, February 10, 2013 7:45 AM
Outstanding piece, thank you
Cendrine Marrouat -'s comment, February 10, 2013 12:47 PM
Glad you like it!

5 underused LinkedIn features that you should check out today


Over the years, LinkedIn has become one of my favorite social networks to use. The site has allowed me to meet some great people in my niche, find unique content, and most importantly, be recognize...
Cendrine Marrouat -

LinkedIn is definitely a great place for professionals interested in giving their brand a boost among their peers.


Unfortunately, the site can be quite confusing to figure out. As a result, people miss some major features.


Here are five features that you cannot afford to miss:

1) LinkedIn Today

2) Original Content

3) Signal

4) Groups

5) Recommendations / Endorsements

The Right Image's curator insight, January 22, 2013 5:19 PM

Good advice for those who want to get more out of LinkedIn

Cendrine Marrouat -'s comment, January 26, 2013 5:40 PM
Thank you for sharing my article!

Social media news: Facebook, Google, LinkedIn, Twitter


Here is a quick roundup of some of the latest happenings in the social media world.
It was a busy week in Facebook land. After introducing Graph Search
Cendrine Marrouat -

It was another busy week in social media!


Facebook announced Graph Search and new rules for cover photos on Fan Pages. 


Google+ released a new feature allowing users to choose to keep their activity in Communities separate from their profiles. 


LinkedIn is getting rid of one of his most important areas.


Twitter added a new feature to its official site -- and you  probably missed it! 

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Social media news: Bitly, Facebook, LinkedIn, Microsoft, Twitter


Here is a quick roundup of some of the latest happenings in the social media world.
URL-shortening service Bitly released on Tuesday three new social data
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How to Advertise Your Business Using the Best Social Media Platforms


There are many different social media tools available to business owners. How many different types of social media tools have you heard of? You most likely have heard of at least a few. Having heard of social media tools, however, does not guarantee you know how to use them to promote your business. There are a handful of widely popular social media outlets that allow users to easily and effectively advertise a product or service.


LinkedIn is a social networking tool which allows a person to join and set up a profile complete with resume. This is a great site for business networking, and networking is a great promotional tool. To use LinkedIn, you simply add a new profile with all of the relevant information. You can then connect with others in your field, friends, supervisors, and the like. You can mention your business and your business goals or other subjects you want to emphasize, such as a new product or service.


Blogging is a great way to promote your business. It involves writing short, friendly, informative articles about a given topic. That topic may be your business or something involving your business. You can then write articles promoting your business, inviting comments and questions. You can add links to your article or interactive activities such as polls and quizzes. The best blogging services are the ones that are most widely used and can be published directly to the web. Some services take some getting used to, but it is fairly easy to navigate the basics.

Web Content Sites

Web Content Sites are sites that allow articles to be published to provide information in a more formal structure than a blog. The articles that appear on these types of sites are generally listed within Google’s search rankings for a given keyword. You can publish information related to your business on a web content site and invite others to react to it with comments or views. You can also link to relevant information.


Twitter is a social media tool allowing members to publish short sentences of information with 140 characters or less. This can be a very effective marketing tool. You can publish a link with a little blurb. You can publish a poignant thought or call-to-action. The need to be terse can produce a unique quality of thought. Potential customers are also more likely to pay attention to something short and sweet, rather than long and drawn out.


YouTube is a web site allowing users to submit their very own videos and share them with the community. Someone looking to promote almost anything can do so very easily using this site. Promotional videos are very easy to produce. The videos can then be uploaded to the site to be viewed by the user community at large. There is a very large potential scope of viewers with this tool.

These social media tools are very common, very widespread, and very user friendly. They all have a very wide audience and can be used advantageously to that effect. The audience combined with the usability and usage of the sites leads to a better promotional effect.


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Redesigned profiles on their way: LinkedIn


LinkedIn held a press conference this morning.


Several speakers took the stage, including CEO Jeff Weiner and Deep Nishar, senior VP of products and user experience, to share insights on the company and announce some major news.

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How LinkedIn's Dan Roth Became The Most Powerful Business Journalist On The Internet


An excellent article on the way curation is used to connect LinkedIn members with the right content. 


As a curator, I think this is a perfect introduction to a practice that is still unfamiliar to many. 

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5 tips to be a LinkedIn power user


Despite being one of the major social networks, LinkedIn still eludes a lot of people.


Looking for tips to leverage the site better? Here are five:


LinkedIn is not Facebook
Fill in your profile
Connect with professionals in your niche
Share interesting content
Behave like a professional

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LinkedIn Blog » 4 Ways to Stand Out on LinkedIn


A lot of people tend to use LinkedIn in the same way as they use Facebook.


"Beware," says the LinkedIn Blog!


The article presents four important tips that will help you stand out from the crowd -- and get more leads:


- Share content

- Create a schedule

- Upload a professional profile picture

- Always keep a positive outlook

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New LinkedIn feature allows users to follow major thought leaders


Richard Branson, Tony Robbins, Craig Newmark, Arianna Huffington, Deepak Chopra, and President Barack Obama.


Some of the greatest thought leaders of our time are on LinkedIn and sharing original content. 


You can now follow them thanks to LinkedIn's new feature! 


Will you use it? 

Cendrine Marrouat -'s comment, October 3, 2012 10:19 PM
Thank you for sharing, Brian!
Cendrine Marrouat -'s comment, October 4, 2012 6:41 AM
Merci du partage, François!
Cendrine Marrouat -'s comment, October 4, 2012 9:08 PM
Thank you for sharing my article, Jon!

New LinkedIn feature adds another layer of professional validation


LinkedIn continues cementing its status as the top social media platform for business professionals. On Monday, the team announced the introduction of Endorsements.


The article also talks about the relaunch of former giant social network MySpace. A video teaser is included for those interested in learning more about what the site will look like. 

Cendrine Marrouat -'s comment, September 26, 2012 3:54 PM
Thank you for sharing my article!
Cendrine Marrouat -'s comment, September 26, 2012 10:40 PM
Thank you for sharing my article, Dawn!
Dawn Jensen's comment, September 26, 2012 10:41 PM
It's great stuff Cendrine! Thank you. :)

Social media news: Facebook, Google, LinkedIn, Twitter, and Wikipedia


A lot of great announcements from major social media sites this week, including:


- The release of a new metatag for Google news

- A new programme for nonprofits on LinkedIn

- A new guide for journalists using Twitter

- A new tool allowing Wikipedia users to turn their favorite articles into eBooks.

- And more!


Cendrine Marrouat -'s comment, September 24, 2012 12:22 PM
Thank you for sharing my article!

Social media news: Facebook, Hootsuite, LinkedIn, Twitter, and WordPress


Here is a quick roundup of some the latest happenings in the social media world.




Facebook closed its purchase of Instagram and officially welcomed the photo-sharing app to the “family” on Thursday:

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