Business in a Social Media World
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Which Social Media Platforms Are Right For Your Small Business? | Staples | Business Hub | Staples.com®

From www.staples.com

Should you be tweeting, posting to Facebook or pinning? This helpful infographic will help you determine which social media channels make the most sense for your small business.
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10 tips for designing effective visual communication (Infographic)

From socialmediaslant.com

Creating content is one thing. Making it appealing and relatable is another. That is why the brands that include visuals in their strategies have been winning the day.
Cendrine Marrouat - cendrinemarrouat.com:


Visual components without good, “thoughtful” design will not get much traction....

Jose Almeida Lopes's curator insight, July 11, 2014 6:36 AM

A importancia da cor, da simplicidade e clareza na comunicação visual.

How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons)

From www.business2community.com

Marty Note
Love "Selling Without Selling" and experienced its power as a Director of Ecommerce when our Buzz Team picked up the baton and helped create trust and conversion from new shoppers to our site.

We liked this @massimo facchinetti Scoop so much we couldn't help but add a few ideas in. We added a section to why people buy to represent the emotional signals Stride's excellent work missed. 

Team Curagami (http://www.curagami.com) also felt strongly that buying personas should be included so we added a pie with a "general" distribution (of site visitors) that may vary depending on business and business category. 

Finding ways to help new, those learning about your site's content and experts find what they want, feel free to contribute and encourage  User Generated Content and community formation is where "buying personas" come in.

We don't stop with such simple personas as New, Learning and Expert for long. We like to tell a buyer's story dipping into psychographics, family, and UCA (Unique Customer Aspirations). Connecting buyers with LOVE and DREAMS are powerful emotional ideas under represented in this otherwise excellent infographic.  

malek's curator insight, July 9, 2014 3:51 PM

90% of people say that positive reviews influence their decision to buy 

6 traits of a winning call to action (infographic)

From socialmediaslant.com

Calls-to-action are one of the most important tools in social media and e-commerce. And yet, a majority of small brands overlook their potential. An effective call-to-action does not just grab people's attention.
Miquel Loriz's curator insight, July 8, 2014 1:07 AM

Una llamada a la acción no sólo llama la atencion de laspersonas que te visitan, también les empuja a hacer clic en la acción planteada (suscripción, apoyo, compra...)

Every marketer should beware of these costly mistakes. 

From plus.google.com

Every marketer should beware of these costly mistakes.  - Kapil Jekishan - Google+
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30 Reasons Why You should Focus on Pinterest in 2014 | Internet Billboards

From www.internetbillboards.net

Pinterest is really bhot now. We all know that Facebook still reigns the social media world but here comes the challenger; Pinterest. There are 30 reasons why you should start pinning today.
Cendrine Marrouat - cendrinemarrouat.com:


Beyond the stats that have been quoted everywhere, there is some good info in this infographic. I particularly like the "Top categories of activity by network" section. It's great to see how these fields are doing on several platforms. 

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The dos and don'ts of Google+ hashtags (Infographic)

From socialmediaslant.com

Initially introduced on Twitter, hashtags are now commonly used on many social networks. Hashtags allow people to find and participate in conversations on topics that interest them. As a result, small businesses and entrepreneurs taking advantage of them are more likely to be found than those that don't.
Cendrine Marrouat - cendrinemarrouat.com:


Hashtagging on Google+ is an art form. Learn more about it with this interesting infographic. 

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An overview of the new Twitter profile layout (Infographic)

From socialmediaslant.com

Twitter has recently updated the look of its profiles. Many say that the layout is strongly reminiscent of Facebook. I don't see it. What about you?
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Optimize your blog posts with this SEO checklist (Infographic)

From socialmediaslant.com

If you have followed this blog for a while, you probably know that I advise writing for human beings instead of search engines. With that said, if you want people to find you when looking for great content in your niche on Google or Bing, some optimization will be needed.
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These email best practices will get you noticed

From socialmediaslant.com

Do you know that more than 122 billion emails are sent every hour? In marketing, this mind-boggling number means two things:
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The 80-20 rule in social media (Infographic)

From socialmediaslant.com

After yesterday's article on the Pareto Principle, I decided to create an infographic to make the information I had shared a little more interactive. I hope you will find it useful.
Sara Prendergast's curator insight, March 6, 2014 9:46 PM

This infographic is a quick and easy way to understand the basics of the Pareto Principle as it pertains to social media.

Cendrine Marrouat - cendrinemarrouat.com's comment, March 8, 2014 6:07 PM
Thank you all SO much for sharing my infographic!
Philippe-Didier Gauthier's curator insight, March 11, 2014 4:30 AM

#Socialisation. La loi de Pareto (20/80) appliquée aux médias sociaux ?

A handy guide to optimize your strategy on 11 social media sites (Infographic)

From socialmediaslant.com

When it comes to your social media strategy, you should never put all your eggs in the Facebook's basket. A lot of your audience may be there, but recent events have proven that the social network may not be a viable option for businesses with small wallets.
Francesca Mattonelli's curator insight, February 26, 2014 6:03 AM

Ogni piattaforma ha le sue best practice, ma qui si fa di più: si pensa agli obiettivi!

Nicoletta Gay's curator insight, February 28, 2014 5:37 AM

Useful recap!

Paula Silva's comment, March 4, 2014 12:06 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17

4 of my favorite WordPress plugins

From socialmediaslant.com

Do you know that WordPress powers almost 19 percent of the Web? For those who use the blogging platform, it is not surprising at all. While the fully hosted WordPress service offers some serious features and perks, nothing beats going the self-hosted route. 

Cendrine Marrouat - cendrinemarrouat.com:


My first attempt at creating an infographic. Not the best, but gets the message across. 


This article is an answer to a question that many have been asking me: What are the plugins that have made a difference in traffic for your blog lately?

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The mobile landscape for 2014 and beyond (Infographic)

From socialmediaslant.com

The world is becoming increasingly mobile-driven.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops. 


Nebiyu Hailemichael's comment, February 16, 2014 3:04 AM
Thanks for this nice topic!
Heather Fields's curator insight, February 16, 2014 10:17 AM

MOBILE-FIRST must be your mandate for US consumer marketing.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops.  

Carlos Zardoya's curator insight, February 16, 2014 5:31 PM

The 2014 #mobile landscape #infography #mwc14 

Infographic: LinkedIn for beginners

From leaderswest.com

I thought this was a pretty clever introduction to LinkedIn and what to do there. Although it's a little less sexy than some of the other social networks out there, I think there's a good argument ...
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The Internet: A Decade Later (Infographic)

From curationgalore.wordpress.com

Did you know that there were only 3 million websites and 569 million Internet users in 2002? Internet Explorer was the king of browsers and web pages took about 16 seconds to load. Ten years later,...
Cendrine Marrouat - cendrinemarrouat.com:


We have come such a long way in ten years! 

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Have you checked your passwords lately?

From curationgalore.wordpress.com

In this day and age of technological advances, using strong passwords has become a prerequisite. Why? Because some people will stop at nothing to access your personal information. Don't put yoursel...
Michel Gagnon's curator insight, December 22, 2013 11:05 AM

Top Secret !!!!!!

Steve Miletto's curator insight, January 3, 2014 9:36 AM

Great information about passwords and why you should spend time creating strong passwords...

Learn the Facebook Ads lingo with this infographic

From curationgalore.wordpress.com

Wondering what CPM, offsite pixel, and FBX mean? And what about conversation tracking or Sponsored Story? Facebook marketing expert, Jon Loomer has created a very nice infographic featuring all the...
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If you think you can freely use anything you find on the Internet, check out this infographic

From curationgalore.wordpress.com

Every month or so, I find myself having to educate people on copyright infringement.  It seems that some bloggers still don't understand that the Internet follows the same rules as the offline worl...
Cendrine Marrouat - cendrinemarrouat.com:

This great infographic busts all the major myths about copyright. I have to deal with a lot of content scrapers, so this resource will be very useful to educate them on ethical practices. 

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Google Search - What's next? (infographic)

From curationgalore.wordpress.com

Hummingbird may be the biggest update in Google Search algorithm in the last 12 years, I cannot help but wonder what will happen in the near future. Will keywords continue to matter as much as they...
Cendrine Marrouat - cendrinemarrouat.com:

This infographic is very funny. I love the creative names. 

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The perfect Twitter profile looks like this

From curationgalore.wordpress.com

I love this infographic created by VerticalResponse for two reasons. First, it shows you exactly what you need to do to create a winning Twitter profile.  And second, despite its wordiness, it is v...
Cendrine Marrouat - cendrinemarrouat.com:

The best infographic I have seen on how to optimize a Twitter profile!

Dj Ghostfader's curator insight, September 28, 2013 10:55 AM

Needa better Twitter strategy & design ? So Check this !!

 

Some Pinterest stats to ponder

From curationgalore.wordpress.com

Do you know that Pinterest recently rolled out a new feature that gives pinned articles more prominence? If you are not using the visual platform, you may soon miss out on a huge market. Not convin...
Steve Miletto's curator insight, October 1, 2013 4:47 PM

Excellent information for all concerning Pinterest.

Why use WordPress responsive Themes, an infographic

From hosting.ber-art.nl

Why use WordPress responsive Themes, an infographic Source: WPresponsivethemes.com With abrupt growth in the usage of
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Internet and technology: A history of growth (1984-2013)

From socialmediaslant.com

The Internet may not have been around for as long as the telephone, television, or car, its hold on our lives remains undeniable. There are 2.7 billion users and 6.8 billion mobile subscriptions ar...
Cendrine Marrouat - cendrinemarrouat.com:

Fascinating infographic on Internet usage and mobile device growths! 

Alexandros Moraitis's curator insight, September 23, 2013 5:17 AM
Internet and technology: A history of growth (1984-2013)
John Thomas's curator insight, February 10, 2014 5:37 AM

Internet and technology: A history of growth (1984-2013)

Infographic: 13% of social media users are identity theft victims

From leaderswest.com

The tension between the monetization of social networks and people’s desire for privacy is something that doesn’t show any signs of resolving… ever. The
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