Business in a Social Media World
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YouTube Channel redesign: An overview and some quick tips


Last week was a time of major announcements in the social media world. Google+ profiles and pages got a new look and Facebook introduced its revamped News Feed.


But it was not all. The new YouTube Channels are officially here!

Today, I spent a couple of hours looking around YouTube, editing my profile, and taking screenshots.


Google outdid itself. The new channels are sleek, and more interactive and engaging than ever! Plus, they have been optimized to fit all screens (laptops, phones, tablets, TVs).

Cendrine Marrouat -

I love the new channels! What about you?

AlGonzalezinfo's curator insight, March 15, 2013 5:48 AM

Fantastic resource for those of us working on developing a quality Youtube channnel for our business.

Jon Turino's curator insight, March 15, 2013 9:03 PM

Definitely check this article out.

Cendrine Marrouat -'s comment, March 17, 2013 2:56 AM
Thank you, guys!

The Facts and Figures on YouTube in 2013 - Infographic | Jeffbullas's Blog


Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month. And that is just YouTube! Every second there are 46,296 YouTube videos being viewed all around the world.
Linda Dap's curator insight, February 12, 2013 4:06 AM

Vooral jongeren gebruiken You tube als zoekmachine: How to... video's. Van entertainment naar education. Zie ik thuis ook. Zoon heeft meer dan verdienstelijk leren gitaarspelen en dochter de kunst van het haarvlechten.

Casey Strachan's curator insight, February 16, 2013 5:46 PM

From zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month, how's your YouTube practice going. Ours needs a lilttle pick me up. Figured yours might too...

Paid subscriptions may come to YouTube


Could this be the beginning of a new era in online videos? YouTube is testing an option that would allow channels owners to monetize subscriptions.
The company
Cendrine Marrouat -

Would you pay to watch videos on YouTube? 

The service already has a pay-per-view model for regular movies. This one would be specifically for content creators.

Martin Gysler's comment, January 31, 2013 7:03 AM
No! I think YouTube would like gaining in all activities :-/
Cendrine Marrouat -'s comment, January 31, 2013 1:32 PM
Just like Facebook, but at least Google is telling us. ;-)
Martin Gysler's comment, January 31, 2013 3:50 PM
Yes, I agree Cendrine...

Google Video Sitemap - Why it is essential


A Video Sitemap is essential if you have Videos on your site. Direct people to your website and not back to youtube.
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This is what the new YouTube could look like


Are you part of the lucky bunch of users who got to play with the new YouTube?

For those who haven’t had the option or opportunity yet, here is a quick roundup of the potential new features.

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How to Advertise Your Business Using the Best Social Media Platforms


There are many different social media tools available to business owners. How many different types of social media tools have you heard of? You most likely have heard of at least a few. Having heard of social media tools, however, does not guarantee you know how to use them to promote your business. There are a handful of widely popular social media outlets that allow users to easily and effectively advertise a product or service.


LinkedIn is a social networking tool which allows a person to join and set up a profile complete with resume. This is a great site for business networking, and networking is a great promotional tool. To use LinkedIn, you simply add a new profile with all of the relevant information. You can then connect with others in your field, friends, supervisors, and the like. You can mention your business and your business goals or other subjects you want to emphasize, such as a new product or service.


Blogging is a great way to promote your business. It involves writing short, friendly, informative articles about a given topic. That topic may be your business or something involving your business. You can then write articles promoting your business, inviting comments and questions. You can add links to your article or interactive activities such as polls and quizzes. The best blogging services are the ones that are most widely used and can be published directly to the web. Some services take some getting used to, but it is fairly easy to navigate the basics.

Web Content Sites

Web Content Sites are sites that allow articles to be published to provide information in a more formal structure than a blog. The articles that appear on these types of sites are generally listed within Google’s search rankings for a given keyword. You can publish information related to your business on a web content site and invite others to react to it with comments or views. You can also link to relevant information.


Twitter is a social media tool allowing members to publish short sentences of information with 140 characters or less. This can be a very effective marketing tool. You can publish a link with a little blurb. You can publish a poignant thought or call-to-action. The need to be terse can produce a unique quality of thought. Potential customers are also more likely to pay attention to something short and sweet, rather than long and drawn out.


YouTube is a web site allowing users to submit their very own videos and share them with the community. Someone looking to promote almost anything can do so very easily using this site. Promotional videos are very easy to produce. The videos can then be uploaded to the site to be viewed by the user community at large. There is a very large potential scope of viewers with this tool.

These social media tools are very common, very widespread, and very user friendly. They all have a very wide audience and can be used advantageously to that effect. The audience combined with the usability and usage of the sites leads to a better promotional effect.


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How to end the ghost town syndrome on Google+

So you decided to join Google+..but your stream feels like a ghost town - nothing happens there.

In this video Yifat Cohen, the G+GoTo Gal, shares
3 ways to search for people who share your passion (keywords, shared circles, piggyback)
How to search using hashtags
How to search for professions
How to engage.

Finally, how you get someone to notice and love you right away.

Find Yifat Cohen on Google Plus
Visit Yifat Cohen, G+GoTo Gal

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Social media news: Facebook, Google, and YouTube


Here is a quick roundup of some of the latest happenings in the social media world.




On Thursday, Facebook announced that Facebook Exchange (FBX) was out of beta. The service allows advertisers and agencies to purchase Facebook ads through real-time bidding:


“Facebook Exchange is perfect when the objective is a conversion outside Facebook and the data used to drive that objective exists outside Facebook,” says Scott Shapiro, product marketing manager for Facebook Exchange. “When brand goals like increasing awareness and favorability are the objective, Facebook’s native tools are usually a better fit because they work with all our social formats and placements in addition to fan targeting.”


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Social media news: Facebook, Google, LinkedIn, Tumblr, and YouTube


Here is a quick roundup of some the latest happenings in the social media world.




Are you a Windows user? If so, it is now easier than ever to share your favourite online photos on Facebook. Right-click on the picture and select “Copy Image URL.” Once on Facebook click “Add Photo/Video”, paste the URL into the file name area and click “Open”.


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Cendrine Marrouat -'s comment, August 26, 2012 1:24 AM
Thank you for sharing my article!

Social media news: Digg, Facebook, Google, Hootsuite, and YouTube


Here is a quick roundup of some of the latest happenings in the social media world.




Digg is back! The social bookmarking platform, which was bought by Betaworks last month, relaunched after a six-week hiatus on Wednesday.

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Social media news: Google, LinkedIn, Twitter, YouTube, and more


Here is a quick roundup of some of the latest happenings in the social media world.
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Infographic – 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube


Our latest whitepaper, 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube, serves as a best practice guide for marketers. We examine each platform and share five strategies marketers can apply to guarantee success for increasing brand awareness, fostering brand advocacy and generating leads and sales. Use this infographic as a quick-start guide for social marketing on the Big 3!

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