Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
We have talked ourselves into believing that sites like Facebook or Twitter would solve all our content marketing problems. The problem with that is the fact that these platforms can do whatever they want with our content. They live in their own bubble.
Guillaume Decugis offers some great insight on the importance of content curation and why a brand should always focus on their own hub -- and redirect people to it as often as possible.
I am a very picky Facebook user. I only share and like content that will be useful to those who follow me and / or will entertain them. Many interesting things pop up in my newsfeed. Unfortunately, I don't always have time to read them until later. So, before taking any action, I use a Chrome extension called "Facebook Favorite."
Find out if your brand is at risk to lose all of its organic reach in the coming months. And my opinion on what you can do to fix it.
A refreshing way to look at the Facebook reach issue...
Facebook reach is on the decline for just about everyone. Here are some new strategies we've been trying at Buffer to change that.
With declining reach and the impending "doom" of having to pay for everything on Facebook, people have been trying to look at creative ways to salvage their work on the social networking site.
While I don't believe small business pages will be able to make their presence profitable, Kevan Lee offers some very nice ideas on the Buffer Blog. For example:
- Share behind-the-scenes content
- Engage your audience with questions
- Share self-explanatory pictures and visual content.
I really like idea #3, actually. It makes a lot of sense.
What do you think?
Facebook's recent algorithm changes are impacting small businesses. What can you do to fight back against decreasing Facebook visibility?
Worried about people not seeing your updates on Facebook anymore? You are not the only one! Many people have complained about it.
There will soon come a time when paying to play is of the essence on the social network. So, as Liz Alton says, "If Facebook as a network sends you customers that tend to make purchases and a decline in this traffic flow will cause your business to take a hit, it’s time to evaluate your advertising options."
Otherwise, you can always look at other options: Twitter, LinkedIn, Pinterest, Google+, and Scoop.it (of course).
Some interesting tips in this article.
Raaj Kapur Brar runs a small but successful empire of online fashion magazines from his base just outside Toronto. Some of his titles are huge online brands, such as Fashion & Style Magazine, which has 1.6 million Facebook fans.
If Shakespeare was still alive today, he may have rewritten Marcellus’ famous Hamlet speech into “Something is rotten in the state of Facebook.”
Joke aside, since the publication of Veritasium’s video, which shows evidence that Facebook’s revenue is based on fake likes, a lot of experts have started calling out the company’s flawed advertising model.
This article is another good example of what is really going on right now — and why other social media venues may be a better fit for your business.
Recently, Brar has fallen out of love with Facebook. He discovered — as Business Insider reported recently — that his Facebook fanbase was becoming polluted with thousands of fake likes from bogus accounts. He can no longer tell the difference between his real fans and the fake ones. Many appear fake because the users have so few friends, are based in developing countries, or have generic profile pictures.
Facebook is turning 10 this week. In social media terms, this is a huge accomplishment! Originally named Thefacebook, the company keeps growing and making the news.
Whether you love or hate Facebook, there is no denying that the company has had a lot of impact on people since its inception. In social media terms, 10 years is a great achievement!
I did some research to find “historical landmarks” and bring you some of the latest stats. Also, if you wonder who the first Facebook users were, I have included the list in my article too!
Here is a quick roundup of some of the latest happenings in the social media world. Facebook Facebook announced the upcoming launch of its new iPhone app. With Paper, you will be able to keep an eye on your News Feed, while also checking out content from emerging voices and well-known publications in more than 12 categories.
Facebook, Google, Pinterest, LinkedIn, Twitter, Yahoo, and more...
When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like.
This is mostly for Twitter, but some of the tips are real gems!
Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy
"Semantic search and organic reach or a platform requiring your hard-earned cash in order to gain the attention of your current fans?" - @Rebekah Radice
Looking for international stats on Facebook usage? TechCrunch has obtained never-before released metrics (million active / mobile users). Countries include Germany, France, Spain, Italy, Sweden, Tu...
It's great to have stats from outside the US for once!
Thank you TechCrunch!
Content-sharing is most commonly done on Facebook, around the world. But research suggests Twitter rivals it closely in Europe, and is also popular for content-sharing in Asia-Pacific and the Middle East and Africa.
Europeans share almost as much on Twitter as they do on Facebook.
This is easy to figure out. Adoption of Twitter came much longer after Facebook. Europeans (especially the French) are getting tired of FB's antics.
"[E]verything you type in Facebook’s post text box is being recorded and stored regardless of whether you post it or not. I am generally pretty relaxed about online privacy, but the fact that this type of data is stored is rather disturbing. It feels as if someone managed to read your thoughts and save them in a database."
Coca-Cola, Red Bull and Converse are the top three brands on Facebook, combining for more than 150 million fans. It's a staggering figure, but they really can't afford to have any fewer, given that...
Those who have followed me for a while know how much I dislike Facebook.
Whenever I post something on my Page, I don’t expect much beyond a couple of likes and some neutral comments, such as “great”, “bad” or “LOL”. My audience is not really there.
And the worst part is: No one sees my updates anyway. The article says 16% but it is an average and a lot of business owners are more in the lower 10%.