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Business in a Social Media World
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7 Social Media Predictions from the Paper.li Community for 2015

7 Social Media Predictions from the Paper.li Community for 2015 | Business in a Social Media World | Scoop.it

I recently said that I wouldn't share my predictions for 2015. However, after taking part in the last #BizHeroes chat of last year, the insights people shared were amazing. So, I decided to highlight the ones that I think are very likely to happen in the next 12 months -- backed up by stats. 


Read the article at http://blog.paper.li/2015/01/05/week-social-media-7-predictions-paperli-community/


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All You Need to Know about the 2015 EU VAT Changes for Digital Goods

All You Need to Know about the 2015 EU VAT Changes for Digital Goods | Business in a Social Media World | Scoop.it
If you’re wondering what developers are doing over in Europe today, a good guess (besides recovering from a hangover) would be that they are trying to figure out how to…
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The Best Way to Lose Followers on Social Media

The Best Way to Lose Followers on Social Media | Business in a Social Media World | Scoop.it

Have you ever seen a post that made you reconsider following a brand? Here is my experience and conclusions.


Read the article at https://www.linkedin.com/pulse/best-way-lose-followers-social-media-cendrine-marrouat

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Lori Wilk's curator insight, January 3, 9:37 AM

 

This is great advice to learn what doesn't work and avoid doing it. It's hard enough to build up your followers, online presence and #influence .Who wants to work hard to lose followers? Thanks for starting off our year with this #socialmedia #digitalmarketing help.

Cendrine Marrouat - www.socialmediaslant.com's comment, January 5, 2:20 AM
Thank you Lori!
Ken Watson's curator insight, January 6, 12:47 PM

Amen!

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The Beginning of the End for Fake Accounts?

The Beginning of the End for Fake Accounts? | Business in a Social Media World | Scoop.it
After Klout a few years ago, Instagram has ignited a new conversation on fake influence...
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Kim Adamof's curator insight, December 31, 2014 8:26 AM

Gaming the system will never end.  Each platform has it's own issues with how people try to game it.  The end result is only temporary. 

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The Ultimate Countdown: 10 Best Video Marketing Examples of 2014 - Vidyard

The Ultimate Countdown: 10 Best Video Marketing Examples of 2014 - Vidyard | Business in a Social Media World | Scoop.it

From short documentaries to comedic series, this is the collection of the 10 best B2B and B2C video marketing efforts of the year.


My favorite videos are #6, #5 and #4. Overall, the brands did an outstanding job!


See everything at http://www.vidyard.com/blog/top-10-video-marketing-in-2014


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6 Social Media Campaigns You Can Learn from in 2015

6 Social Media Campaigns You Can Learn from in 2015 | Business in a Social Media World | Scoop.it

I don't know about you, but I feel that 2014 was the year when brands finally made less blunders than before in social media. Many social media campaigns were also very creative. 


In my latest contribution for Paper.li, I take a look at six that I feel we can learn a lot from. 


What campaigns do you think rocked the social media sphere this year? And why? 


Read the article at http://blog.paper.li/2014/12/29/social-media-campaigns-2015-case-studies/


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Susan Mackay's curator insight, December 30, 2014 1:59 PM

What have you learnt from researching social media campaigns? 

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Why Your Customers’ Social Identities Matter - HBR

Why Your Customers’ Social Identities Matter - HBR | Business in a Social Media World | Scoop.it

Do you remember your teenage years? It was a time when peer approval mattered. Copying or getting the attention of popular classmates was synonymous with experiencing 15 minutes of fame -- and sometimes longer. 


Things haven't changed much since our passage to adulthood. As much as we would love to dance "as though no one is watching us," we still seek approval from the outside world, especially if it's in our immediate surroundings. 


That's why I always advise business owners and entrepreneurs to take an honest look at themselves before jumping on the social media bandwagon. The way audiences see themselves determines their behavior.


In one of the most thorough and interesting articles I have read this year, Guy Champniss, Hugh N. Wilson, and Emma K. Macdonald highlight how context impacts our multiple social identities. 


"Recent research into why people put solar panels on their houses shows very nicely how this works. You might think that their main motivation is reducing energy costs or concern for the environment. But it turns out that the strongest factor is that other solar-powered homes are nearby. Your neighborhood represents a powerful social identity, and it colors how you think about decisions related to your home. If you see solar panels on houses around yours, you’re likely to feel that you should get them as well."


The article is quite long but worth more than a read!


Read the article at https://hbr.org/2015/01/why-your-customers-social-identities-matter


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The Most Important Social Media News From 2014

The Most Important Social Media News From 2014 | Business in a Social Media World | Scoop.it
In this Infographic made by HotinSocialMedia.com you'll find the most important social media news from 2014 ordered by month and by the time of the launch.
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12 Of The Biggest Content Curation Myths (Busted)

12 Of The Biggest Content Curation Myths (Busted) | Business in a Social Media World | Scoop.it

There is a lot of misunderstanding about content curation. Many see it as a pale copy of aggregation, others as an unethical practice. 


Here is a very interesting article by Julia McCoy that will, hopefully, put an end to all the myths out there, including:


- content curation as a fully automated process.

- content curation as a copy-and-paste process.

- content curation as a random process


As a big proponent of content curation, I see this post as another brick to add to the positive conversational wall! Read it at http://www.business2community.com/content-marketing/12-biggest-content-curation-myths-busted-01089590


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How to Write a Press Release

How to Write a Press Release | Business in a Social Media World | Scoop.it

A guide to write catchy press releases. The article also includes a free template. 


Overall, HubSpot just re-hashes the usual tips. Still worth a bookmark, though!


Read it at http://blog.hubspot.com/marketing/press-release-template-ht


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This Team's Conquered The Culture Video. Here's how

This Team's Conquered The Culture Video. Here's how | Business in a Social Media World | Scoop.it

I love this case study for two reasons. 


1. It's perfect for companies wanting to learn how transparency will give them more exposure.

2. Leadership is a team sport. 


Videos don't need to be complex to have the desired effect. 


Read the article at http://www.vidyard.com/blog/culture-video-heres-how


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Why I will not share my social media predictions for 2015

Why I will not share my social media predictions for 2015 | Business in a Social Media World | Scoop.it

Every year people ask me to share my social media predictions. Every year, I say no. Here are my reasons... 

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Mallie Hart's curator insight, December 26, 2014 6:36 PM

I didn't completely abstain from this topic, as Cendrine has done so well. But I'm of the same mind. While things certainly change from year to year, they also stay very much the same.

Cendrine Marrouat - www.socialmediaslant.com's comment, December 28, 2014 10:26 PM
@Mallie Hart thank you!
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7 Twitter Bio Ideas that Entice Followers (and Make You Unforgettable)

7 Twitter Bio Ideas that Entice Followers (and Make You Unforgettable) | Business in a Social Media World | Scoop.it

The Twitter bio is one of the most overlooked features on Twitter (with lists). Many people think that no one looks at it anymore. Nothing could be farther from the truth.


Every time I check a Twitter profile, the first thing I focus on is the bio. If I find it relevant to me, I will have then read some tweets, and peruse lists. 


Making a Twitter bio shine is not difficult. Aaron Lee has some great tips for us. My favorite is #4: including the username of your employer. 


Read the article at http://www.postplanner.com/awesome-twitter-bio-ideas-to-entice-followers/


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Venkatesh Iyer (venkyiyer.com)'s curator insight, December 27, 2014 1:23 AM

I just checked out my Twitter profile after reading this post.

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Primer on content curation for B2B marketers - B2B News Network

Primer on content curation for B2B marketers - B2B News Network | Business in a Social Media World | Scoop.it

If you have followed me for a while, you know how much I love curating content. You may even remember my introduction to the topic.


Honestly, I would blog about curation all day. That's why, anytime someone asks me to contribute my thoughts, I can only oblige. :-)


Here is another primer on content curation, this time for B2B companies and marketers. I wrote it for the B2B News Network.


Aside from the usual definition and list of benefits, you will find a series of questions to ask yourself before jumping on the curation bandwagon. I have also included all sorts of useful tips and the names of two must-use tools.


Read the article at http://www.digitaljournal.com/b2bnn/2014/12/primer-content-curation-b2b-marketers/


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Social media in numbers (December 2014)

Social media in numbers (December 2014) | Business in a Social Media World | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to December 2014.
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Laura Diamond's curator insight, December 23, 2014 12:13 AM

I found these statistics show just how much of the worlds population use social network in society these days as well as how many shops and brands advertise online on a frequent basis. 

Igor calderon's curator insight, December 23, 2014 3:14 PM

muy recomendable

Cendrine Marrouat - www.socialmediaslant.com's comment, December 23, 2014 4:02 PM
@Igor calderon @Laura Diamond Thank you for your kind words. It's a monthly roundup, so I hope to see you again in January for the next installment. :-) Merry Christmas!
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Creating More Opportunities for Engagement in 2015

Creating More Opportunities for Engagement in 2015 | Business in a Social Media World | Scoop.it

Three insightful studies to help you start 2015 with a bang. On the menu:


- Social metrics are not enough

- Some advice to pitch the media

- Twitter engagement factors revealed


Read the article at http://blog.paper.li/2014/12/22/creating-more-opportunities-engagement-2015/


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Case study: BuzzFeed traffic grew 157% This Year!

Case study: BuzzFeed traffic grew 157% This Year! | Business in a Social Media World | Scoop.it

Whether we like BuzzFeed or not, the website keeps growing. There are two simple reasons for that success: The company has done its research and pays attention to its audience. 


A very interesting case study to understand how to use your ad dollars in a more efficient way.


Read it at http://blog.newscred.com/article/buzzfeed-traffic-grew-157-this-year-their-latest-report-will-have-you-rethinking-your-ad-spend/6b245557e913d539ae819a74810413b0


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An Open Letter to Brands from Your Customer

An Open Letter to Brands from Your Customer | Business in a Social Media World | Scoop.it

If customers were really asked what they think about big brands, I'm sure they would say the same things as Tracey Parsons. 


"It should be all about me. And you always make it about you. We would break up, but I do need to eat food and get places; I also like smelling nice. So, we continue to do this dance. But know this, you cannot control my attention or “own” my email address. We aren’t in a relationship. I see you try really hard to disrupt my attention. And frankly, it’s making me mad. So, when I need you, I will find you; until then, get lost." (emphasis is mine)


But since customers are not really asked, the dance continues...


Read the article at http://www.socialmediaexplorer.com/social-media-marketing/an-open-letter-to-brands-from-your-customer/


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Let big brands help you with these 30 social media marketing ideas

Let big brands help you with these 30 social media marketing ideas | Business in a Social Media World | Scoop.it

If you lack ideas for your next marketing campaign, read this article. There are 30 useful suggestions. 

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How To Turn Your Customers into Brand Fans: 3 Examples

How To Turn Your Customers into Brand Fans: 3 Examples | Business in a Social Media World | Scoop.it

GoPro, Tourism Australia, and Betabrand show you how to build customer evangelism

Do you know that only 34 percent of marketers ask consumers what they want? This figure is part of my new social media stat roundup, which will be available tomorrow. I think it fits perfectly here for several reasons:

- Brands still make it too much about themselves
- Too often, they focus on attracting new followers while overlooking the ones they already have
- They see all followers and subscribers as uniform 
- Some of their KPIs cannot apply to the online world

One day, soon hopefully, most brands will understand why the likes of GoPro, Tourism Australia, and Betabrand do what they do. 

Every time you ask your audience and consumers to take part in your journey, that you allow them to tell your story, you win browny points. 

Overall, an excellent article by Content Marketing Institute's Michele Linn, with some valuable questions to ask your team. 


Read it at http://contentmarketinginstitute.com/2014/10/how-to-turn-customers-brand-fans/


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Everything You Need to Know About Google Plus Post Ads (Infographic) - SociallyStacked

Everything You Need to Know About Google Plus Post Ads (Infographic) - SociallyStacked | Business in a Social Media World | Scoop.it
Google has completely transformed how we access information -- but it's not just for search anymore. Google has become hub for email, calendars, video chats, etc. And while Google Plus, the company's social network, hasn't exactly taken off, most businesses seem to have a profile.
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Behind the Scenes of The Cleveland Clinic’s Content Marketing Strategy

Behind the Scenes of The Cleveland Clinic’s Content Marketing Strategy | Business in a Social Media World | Scoop.it

Healthcare is a boring and scary field to outsiders. After all, no one visits hospitals when they are healthy. And we don't see many of those hospitals on social media either. 


There are always exceptions though. The Cleveland Clinic is one.


In this interview with Amanda Todorovich, Manager of Digital Engagement, you will learn why the clinic has made a huge splash on social networks like Facebook and Twitter. 


There are quotes in every paragraph. So, I will just share my favorite one below: 


"We are trying to put content in front of people at the right time. So when we post in the morning, we post about breakfast foods or how to get the most out of your morning workout. At midnight, we post about sleep apnea, insomnia or midnight snacks. It’s not just relevant—it’s extremely relevant."


I love this quote because it sums up exactly what a lot of brands keep missing. The Cleveland Clinic marketing team has obviously taken the time to observe its audience, test, measure, and engage.


They also re-purpose content, and always redirect traffic to the clinic's blog, which features expert tips from healthcare specialists. 


"We think about content from our patients’ and from consumers’ perspective."


A must-read to learn the basics of a winning content marketing strategy in every industry. 


Link: http://www.kunocreative.com/blog/cleveland-clinics-content-marketing-strategy


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Responsive Design: Defined in a Single GIF

Looking for a quick and easy definition of responsive design? HubSpot has created this great GIF for you. 


See it at http://blog.hubspot.com/marketing/responsive-design-definition-gif


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The Customer Journey to Online Purchase

The Customer Journey to Online Purchase is an interactive infographic that explores typical customer behavior to improve marketing programs.


What a fantastic resource to understand audiences better! You can visualize the path to purchase by industry, business size, country, and channel. 


See everything at http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html


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Why the tech world loves bullsh*t metrics

Why the tech world loves bullsh*t metrics | Business in a Social Media World | Scoop.it

Page views, registered users, app downloads... Tech companies need numbers to show off to press and investors, even if they need to massage the numbers a bit.


Hilarious video made by Vooza!


Watch it at http://vooza.com/videos/bullshit-metrics


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Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com