Business in a Soc...
Follow
Find
38.6K views | +4 today
 
Scooped by Cendrine Marrouat - SocialMediaSlant.com
onto Business in a Social Media World
Scoop.it!

10 great Social Bookmarking plugins for your WordPress blog | Creative Ramblings

10 great Social Bookmarking plugins for your WordPress blog | Creative Ramblings | Business in a Social Media World | Scoop.it
How do you make it easy for your readers to spread your content across social networking and sharing sites? You use Social Bookmarking tools, of course! With WordPress, the process becomes a breathe. Here is a list of 10 great Social Bookmarking plugins for your blog.
more...
No comment yet.
Business in a Social Media World
The best social media content to help you take your business to the next level.
Your new post is loading...
Rescooped by Cendrine Marrouat - SocialMediaSlant.com from The Social Media Slant Magazine
Scoop.it!

Fight content scraping with this list of resources

Fight content scraping with this list of resources | Business in a Social Media World | Scoop.it
A few years ago, I wrote a blog post on a content scraper who had used one of my posts verbatim on their website. They had never asked for my permission beforehand.Since then, several other bloggers have tried to steal my content, thinking I wouldn't notice. I actually ended up filing a few DMCA takedown notices and won every time.
Cendrine Marrouat - SocialMediaSlant.com's insight:


Who doesn't need those resources in this day and age? 

more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

An absolute beginner’s guide to setting up Google Analytics for your website | ClickZ

An absolute beginner’s guide to setting up Google Analytics for your website | ClickZ | Business in a Social Media World | Scoop.it
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.
more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

The Difference Between B2C and B2B Content Marketing

The Difference Between B2C and B2B Content Marketing | Business in a Social Media World | Scoop.it
A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. This is because, despite sharing a […]
Cendrine Marrouat - SocialMediaSlant.com's insight:

We often talk about generic audiences, but rarely do we tackle the differences between the B2B and B2C spaces. That's why Sujan Patel's post is very important.

From setting goals to subject matters and promotion, he takes the time to explain subtleties in plain English. And if you don't have patience to read everything, just skip to the end of each sub-part for a summary of the main idea. 

"While rules are made to be broken, a pretty good guide to remember is that: B2B content should inform and educate, while B2C content should inspire."

more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

How to Use Content That Isn’t Yours

How to Use Content That Isn’t Yours | Business in a Social Media World | Scoop.it
It’s not creative or sexy, but it will keep you out of trouble – how to ethically and legally use other people’s content on your own platforms. -- Content Marketing Institute
Cendrine Marrouat - SocialMediaSlant.com's insight:


How do you use third-party content? Do you credit authors?

I like asking for permission and/or giving full credit + linking to the sources. 

This post is also relevant to all content curators. 

more...
judyhaar's curator insight, January 31, 11:13 AM

You must know how to use others content

Jon Turino's curator insight, February 1, 9:18 PM

Always good to know what to do and how to do it.

Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

The “Right” Answers to SEO Questions of 2015 | SEJ

The “Right” Answers to SEO Questions of 2015 | SEJ | Business in a Social Media World | Scoop.it
In this article, Tim Soulo provides a brief recap of some of the most common SEO questions that came our way during 2015, as well as their answers.
Cendrine Marrouat - SocialMediaSlant.com's insight:


I like common sense. This post is plenty of it.

I enjoyed Tim Soulo's answers to all the questions. 

And I agree: Keyword research is not dead at all. It's still very important to help you determine what your ideal readers may be looking for. However, don't forget to write your content for human beings, not search engines.  

more...
No comment yet.
Rescooped by Cendrine Marrouat - SocialMediaSlant.com from The Social Media Slant Magazine
Scoop.it!

Blogging on LinkedIn: 11 tips to write winning posts - Social Media Slant

Blogging on LinkedIn: 11 tips to write winning posts - Social Media Slant | Business in a Social Media World | Scoop.it
If you wonder how you could achieve good results with LinkedIn posts, read further. I have a list of quick tips for you. I hope you'll find them useful.
Cendrine Marrouat - SocialMediaSlant.com's insight:


Have you ever considered writing long-form posts on LinkedIn? If not, you should definitely consider that option. 


In this post, I share some quick tips to help you craft content that your readers will crave. 

more...
malek's curator insight, January 28, 7:38 PM

Take a stand. Have a point of view and be willing to share it – knowing that not everyone is going to agree with it

Jon Turino's curator insight, February 1, 9:34 PM

Good info. Thank you, Cendrine.

Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

5 Examples of Ancient Content Marketing in Action

5 Examples of Ancient Content Marketing in Action | Business in a Social Media World | Scoop.it
If I say content marketing is a big freaking deal for business, most people would either say something along the lines of “Duh, Chelsea” or “That’s an understatement.” (Gif source) But the thing is, content marketing has been a big freaking deal for a very, very long time. Well over 100 years, in fact. And you ...
Cendrine Marrouat - SocialMediaSlant.com's insight:

For all the talk about content marketing being the new black, people forget that it has been around for a very long time.


Some companies paved the way for all of us, and before computers were even born.


Chelsea Baldwin shares some excellent lessons in the post:

 

  • You don’t need the internet to reach millions of people in a seemingly “small” niche. (But since we do have the internet, no excuses for small numbers.)

  • When you create something that’s helpful for your target audience it’ll greatly increase brand loyalty and make your product more popular. Even if that particular piece doesn’t include a CTA to a hard sale.

  • If content marketing has the power to turn a disgusting meat by-product into America’s most famous dessert, imagine what it can do for your product, which I’m guessing is nowhere near as disgusting.

  • It does not matter if you’re in a boring industry. If you take the time to produce good content (especially if you’re in a boring industry), people will eat it up.

  • Sometimes content marketing initiatives are only meant to last for a little while, and it’s totally okay to stop them when they’ve achieved your objectives for the moment.

more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

Every 3 Months, I Unfollow Everyone on Twitter

Every 3 Months, I Unfollow Everyone on Twitter | Business in a Social Media World | Scoop.it
Twitter is one of the most underutilized learning tools available. Every second, there are 6,000 tweets about life, experiences, news, and learnings. Learn
Cendrine Marrouat - SocialMediaSlant.com's insight:

Such a smart strategy! I don't unfollow everyone but I regularly clean my following list. Like Eli Overbey, I want to keep learning. 

more...
No comment yet.
Rescooped by Cendrine Marrouat - SocialMediaSlant.com from Top Social Media Tools
Scoop.it!

15 Hidden Instagram Hacks & Features Everyone Should Know About

15 Hidden Instagram Hacks & Features Everyone Should Know About | Business in a Social Media World | Scoop.it

In the past few years, Instagram has quickly become the go-to social network -- and not just for middle and high schoolers. Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter.


Not only do adults use instagram, 53% of adults ages 18–29 years old say they use it every single day.


To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer....


Via Jeff Domansky
Cendrine Marrouat - SocialMediaSlant.com's insight:

A fantastic list. You will probably learn a thing or two!

more...
Jeff Domansky's curator insight, January 20, 12:57 AM

Lindsay Kolowich shares a list of 15 little-known Instagram tips and features for beginners and advanced users alike.

Jeff Domansky's curator insight, January 20, 1:12 AM

Lindsay Kowolowich shares a list of 15 little-known Instagram tips and features for beginners and advanced users alike.

Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

The 7 worst ad campaigns of 2015

The 7 worst ad campaigns of 2015 | Business in a Social Media World | Scoop.it
In the Information Age, where people are tethered to their smartphones, just waiting to pounce on Donald Trump for announcing something ridiculous, nothing trends faster than insensitive, politically-incorrect statements — this is especially true for ads.
Cendrine Marrouat - SocialMediaSlant.com's insight:

That's what happens when you don't pay attention to your audience...

more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

What’s the Difference Between a Blog and a Newsletter?

What’s the Difference Between a Blog and a Newsletter? | Business in a Social Media World | Scoop.it
For years I've been trying to wrap my head around the difference between a blog and a newsletter. I keep seeing smart people saying that I need to have a
Cendrine Marrouat - SocialMediaSlant.com's insight:


Mack Collier is right. Most of us use our newsletters to redirect people to our latest blog posts. 

The best example to mention was Chris Brogan, of course!

more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

It's The Marketing Message, Not Content, That Matters

It's The Marketing Message, Not Content, That Matters | Business in a Social Media World | Scoop.it
A content-first strategy is putting the cart before the horse. Without the right marketing message, content is meaningless.
Cendrine Marrouat - SocialMediaSlant.com's insight:


I found myself nodding at every sentence of this fantastic post written by Stoney deGeyter..

All I can think of is what I keep telling my clients: If you don't first understand what makes you unique, how can you expect to deliver content that speaks to your audience?

Maybe we need to stop saying that content is king and instead award this title to messaging. What do you think? 

more...
ELISA TANGKEARUNG's curator insight, January 22, 12:16 AM

"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...

ELISA TANGKEARUNG's curator insight, January 22, 12:25 AM

"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...

Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

A List of 153 Ideas for Blog Posts

A List of 153 Ideas for Blog Posts | Business in a Social Media World | Scoop.it
If you’re fired up to do more with your blog this year, we’d like to offer you some fuel.
Cendrine Marrouat - SocialMediaSlant.com's insight:

A stellar list of ideas. You have no excuse not to start writing! 

more...
No comment yet.
Rescooped by Cendrine Marrouat - SocialMediaSlant.com from The Social Media Slant Magazine
Scoop.it!

Your success in social media is your responsibility

Your success in social media is your responsibility | Business in a Social Media World | Scoop.it
According to the results of a recent study conducted by Manta, more than 60% of small businesses see no ROI from their social media activities. Venuelabs also reports that 86% of consumer feedback online is being missed by brands big and small.
Cendrine Marrouat - SocialMediaSlant.com's insight:

An old post I tweaked, as nothing has changed much in the last three years. 

more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

50 Creative Tips for Gathering Customer Emails | VerticalResponse

50 Creative Tips for Gathering Customer Emails | VerticalResponse | Business in a Social Media World | Scoop.it
Grow your email list by gathering addresses with these creative tips.
Cendrine Marrouat - SocialMediaSlant.com's insight:

A very nice list of tips to help you grow the readership of your newsletter organically. 

more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

What Is Content Curation: Definitions Catalog by Robin Good

What Is Content Curation: Definitions Catalog by Robin Good | Business in a Social Media World | Scoop.it
What is content curation defined - a collection of the best definitions available online.
more...
Gilbert Faure au nom de l'ASSIM's curator insight, January 19, 3:40 AM

content curation is not yet so well known, but it is there to stay

Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

108 Experts Give Advice to New Bloggers

108 Experts Give Advice to New Bloggers | Business in a Social Media World | Scoop.it
I asked my favorite experts from Content Marketing Institute Social Media Examiner WordStream QuickSprout And more for their ONE advice to new
more...
No comment yet.
Rescooped by Cendrine Marrouat - SocialMediaSlant.com from The Social Media Slant Magazine
Scoop.it!

Social media in numbers (Q4 2015)

Social media in numbers (Q4 2015) | Business in a Social Media World | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to December 2015.
more...
judyhaar's curator insight, January 1, 6:40 PM

The numbers are impressive. Take a look

Cendrine Marrouat - SocialMediaSlant.com's comment, January 19, 11:05 AM
Thank you, @judyhaar! I hope you will be back for the next roundup in March!
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

6 Real-World Popup Examples Critiqued

6 Real-World Popup Examples Critiqued | Business in a Social Media World | Scoop.it
Website popups are one of the fastest-growing marketing tools, and for good reason. Despite their controversy, it’s difficult to find an example online where they haven’t dramatically improved a site’s conversions. They’re fantastic for improving ecommerce...
Cendrine Marrouat - SocialMediaSlant.com's insight:

I enjoyed reading James Scherer's post. I don't agree with everything, especially the appeal to negative emotions, but that certainly has to do with the fact that I don't know the audiences of all those sites. 

 

Overall, it's worth a bookmark. 

more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

5 Things I’ve Learned About Marketing Videos on Social | Simply Measured

5 Things I’ve Learned About Marketing Videos on Social | Simply Measured | Business in a Social Media World | Scoop.it
Most social media marketers will tell you that video marketing is their priority in 2016. In 2014, global mobile video traffic grew by 55% and we can expect to see a similar statistics for 2015 as December wraps. Video marketing is no longer a "nice-to-have". Over the course of a couple of years, this content medium has become a "must-have" and brands need to adapt. We at Simply Measured have felt similar pressures to adopt the video medium and have seen an increasing demand via Twitter, Facebo
Cendrine Marrouat - SocialMediaSlant.com's insight:

Point #5 is often overlooked...

more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

What Are Some Things I Shouldn’t Share on Social Networks? — Medium

What Are Some Things I Shouldn’t Share on Social Networks? — Medium | Business in a Social Media World | Scoop.it
I found this question on Quora a few days ago.
Cendrine Marrouat - SocialMediaSlant.com's insight:

Is it safe to share everything on social media? Once you understand that using common sense applies online too, you know the answer. 

more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

Bloggers: Forget Being an Expert. Be an Explorer.

Bloggers: Forget Being an Expert. Be an Explorer. | Business in a Social Media World | Scoop.it
If your fear of proclaiming your expertise is self-limiting, it's time to step away from the word "expert." Instead, think of yourself as an explorer.
Cendrine Marrouat - SocialMediaSlant.com's insight:

Expertise is not something you claim for your yourself. It's a title others confer to you. 

more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

My Top 5 Favorite Apology Emails

My Top 5 Favorite Apology Emails | Business in a Social Media World | Scoop.it
Email marketing mistakes are inevitable, but there's a lot you can learn from other brands' attempts to make amends. Columnist Chad White compiles a list of his favorite email apologies.
Cendrine Marrouat - SocialMediaSlant.com's insight:

These are not the best apology emails I have seen, but they are decent attempts and they work. 

more...
No comment yet.
Scooped by Cendrine Marrouat - SocialMediaSlant.com
Scoop.it!

10 Great Content Examples That Prove the Little Guys Can Compete -

10 Great Content Examples That Prove the Little Guys Can Compete - | Business in a Social Media World | Scoop.it
Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu. I first heard about the company when I interviewed their founder for my weekly Forbes column on starting a company by on solving problems. Check out Quuu.co (it’s free). You probably know …
Cendrine Marrouat - SocialMediaSlant.com's insight:

There is a common belief among small business owners that it's impossible to craft effective content without investing a lot of money.

 

As Sujan Patel proves in this post, nothing could be farther from the truth. With creativity, a deep knowledge of your audience, and a real time investment in your strategy, you can get excellent results.

 

In this list, you will find Canva, a company that grew from nothing to a world-renowned brand in only a couple of years. 

more...
No comment yet.
Curated by Cendrine Marrouat - SocialMediaSlant.com
Social media blogger & coach, content curator, author, and photographer. Founder of Social Media Slant and Cendrine Marrouat Photography. Paper.li blog staff writer and B2B News Network columnist