Business in a Soc...
Follow
Find
28.0K views | +61 today
 
Business in a Social Media World
The best social media content to help you take your business to the next level.
Your new post is loading...
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Social Media Slant Magazine
Scoop.it!

Optimize your social media profiles in a few steps with this infographic

Optimize your social media profiles in a few steps with this infographic | Business in a Social Media World | Scoop.it
Yesterday, I published an article containing a list of easy tips to help you improve your Twitter profile. Well, guess what I found today? An infographic on profile optimization for Facebook, Twitt...
more...
Marco Favero's curator insight, Today, 5:45 AM

aggiungi la tua intuizione ...

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Why You Should Stop Curating From Top Content Sites

Why You Should Stop Curating From Top Content Sites | Business in a Social Media World | Scoop.it
Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing? Recently we found a new study released ...
Cendrine Marrouat - www.socialmediaslant.com's insight:


Curation is now a fashionable word. Everyone curates!


However, to get the full benefits from this practice, you need to aim for uniqueness. You want to stand out from the crowd.


Robert Caruso tells us why you should avoid sharing content from the biggest sites / blogs in the world. A hint: thought-leadership.


A great read!

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Social media … It is crazy out there!

Social media … It is crazy out there! | Business in a Social Media World | Scoop.it
What social media channel is right for you without causing overload?
Cendrine Marrouat - www.socialmediaslant.com's insight:

Let's go back to the basics with this article...

more...
Marco Favero's curator insight, September 19, 5:25 PM

aggiungi la tua intuizione ...

Jayne Courts's curator insight, Today, 8:01 AM

I like donuts too LOL

A.K.Andrew's curator insight, Today, 11:05 AM

Not all soc. med. are not the same. Make sure you're using the right ones for you

Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Social Media Slant Magazine
Scoop.it!

8 tips to rock your Twitter profile

8 tips to rock your Twitter profile | Business in a Social Media World | Scoop.it
A profile is a powerful way to stand out on Twitter. Unfortunately, many small business owners and solo-entrepreneurs still have not taken the time to optimize theirs. So, today, let's talk about t...
more...
Marco Favero's curator insight, September 18, 4:42 PM

aggiungi la tua intuizione ...

Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Social Media Slant Magazine
Scoop.it!

5 tools and services that caught my attention this month (September 2014)

You love roundups. You have told me so countless times in emails and on social networks. Hence, this new series. Once a month, I will highlight a list five tools / services that I have tested and/o...
more...
Melanie Cote's curator insight, September 16, 10:25 AM

Keyword tool looks great !  

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

The Death of Social Media.

The Death of Social Media. | Business in a Social Media World | Scoop.it
Social media is the narrative of marketing that's never been the bride, and always the bridesmaid. Is it on its death bed?
Cendrine Marrouat - www.socialmediaslant.com's insight:

Lately, a lot of conversations I've had with people have revolved around the lack of respect towards social media. 


Albert Qian's article is right on point in that sense. As he mentions, brands still make the same mistakes, despite being caught red-handed many times. 


"Social media will always be necessary as a channel to reach an audience, but the context of social is going to change as we know it in the coming years. Be ready."

more...
Venkatesh Iyer (venkyiyer.com)'s curator insight, September 16, 2:01 AM

Well, there is a lesson to be learnt here, if anyone wants to learn it.

Luigina Sgarro's curator insight, September 18, 12:19 PM

My way of spreading this news is an oxymoron, is not it?

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

9 ways to drive traffic with Pinterest search

9 ways to drive traffic with Pinterest search | Business in a Social Media World | Scoop.it
Every day Pinterest search drives millions of visits to other sites through referral traffic. We asked our resident SEO expert, Anna Majkowska, for suggestions on how you can help Pinners find your content and get more visits to your website. Here’s what she said:
more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Business in a Social Media World | Scoop.it

Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

Source: www.businessesgrow.com

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.

Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public. 

Cendrine Marrouat - www.socialmediaslant.com's insight:

Interesting article written by @Ally Greer. To me, the potential Twitter algorithm boils down to this: As a brand, you need to build relationships with your community of supporters.



In 2014, you have no choice. The popularity contest/honeymoon is over. You MUST focus on people. It's not a "me vs. them" approach, it's what should have happened a lot earlier.



It doesn't matter if you only have 50 followers. What matters is what you do with them. If you have taken the time to know them, they will help you make it to the top. Period.

more...
Mark Gittos's curator insight, September 14, 1:41 PM

If you use Twitter, this is a must read

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

The Importance of Twitter Monitoring for Brands [Infographic] - Twilert Blog

The Importance of Twitter Monitoring for Brands [Infographic] - Twilert Blog | Business in a Social Media World | Scoop.it
One of our aims over the next year, is to help brands and businesses become masters of Twitter Monitoring. When used correctly, Twitter Monitoring is the door to improving your brand’s reputation, keeping customers happy and even finding leads for your sales team. To reach as many brands as possible on our mission, we’ve been busy creating …
Cendrine Marrouat - www.socialmediaslant.com's insight:

Twitter is still an untapped source for monitoring. Why? Check out this infographic and you'll know. ;)

more...
A.K.Andrew's curator insight, September 14, 11:58 AM

Twitter can be a great tool, but it will be more effective if used with direction and mindful purpose

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

DiGiorno Pizza Provides Another Cautionary Example Of Look Before You Tweet

DiGiorno Pizza Provides Another Cautionary Example Of Look Before You Tweet | Business in a Social Media World | Scoop.it
Look before you tweet. That should go without saying, especially if you are running the social media account for a brand or business, but DiGiorno Pizza is
Cendrine Marrouat - www.socialmediaslant.com's insight:


Another major blunder that could have ended on a worse note.


The lesson here is that the person behind the handle seemed to have a social media policy in place. The apologies seem genuine. 


What do you think? 

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Seven Communication Sins That Kill Simplicity and Business | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Seven Communication Sins That Kill Simplicity and Business | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Business in a Social Media World | Scoop.it
The way you communicate with prospects and customers creates or destroys value. Too often we complicate things and we may not realize it. Here are 7 ways to avoid poor communication that kills simplicity, credibility, and business.
more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

New notifications help businesses get discovered

New notifications help businesses get discovered | Business in a Social Media World | Scoop.it
We just rolled out a new section of Pinterest notifications called “News.” The News tab gives you a snapshot of what’s new with all the different Pinners, brands and boards you follow. You’ll also get updates from your Facebook friends on Pinterest. With News, you can discover things like the latest projects people are collecting Pins for or interesting businesses they’ve found to follow. (The one thing you won’t see are Pins that people save to their secret boards—as always, those are totally under wraps.)
Cendrine Marrouat - www.socialmediaslant.com's insight:

I find this new feature a little messy to look at. What do you think?

more...
No comment yet.
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from Awareness 4 Social Good
Scoop.it!

10 Steps to a Successful Instagram Influencer Campaign | TOTEMS

10 Steps to a Successful Instagram Influencer Campaign | TOTEMS | Business in a Social Media World | Scoop.it
In this article, we're giving you a 10-items checklist to ensure a successful Instagram influencer campaign, with quality photos.
more...
Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 12, 12:32 PM

Some very nice tips in this article written by Thibaut Davoult!

I particularly like this: "Create a story, not a sales pitch or an ad". I think all of us can relate to it. It's a no-brainer!

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

New Social Media Campaigns You Can Learn From

New Social Media Campaigns You Can Learn From | Business in a Social Media World | Scoop.it
Innovation doesn’t stand still and in this week’s roundup of new social media campaigns, a film company has launched a novel and immersive social media project to promote the release of its forthcoming picture.
Cendrine Marrouat - www.socialmediaslant.com's insight:

The Samsung campaign to help more black cats to be adopted is genius, IMHO. Really creative. What do you think?

more...
No comment yet.
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from Curation Revolution
Scoop.it!

5 Reasons @HaikuDeck Rocks Visual Marketing

5 Reasons @HaikuDeck Rocks Visual Marketing | Business in a Social Media World | Scoop.it

Haiku Deck Rocks Visual Marketing
If you haven't used http://www.haikudeck.com yet you should. Mark Traphagen turned me on to it and it is the best visual marketing tool out there. Here are 5 reasons we love Haiku Deck:

* SO EASY - the creators of Haiku Deck may have made the easiest to use tool on the plant.
* Free - Amazingly the tool is FREE (at the moment).
* Visual Marketing - we use the tool to find images from the Creative Commons. Content marketing is hampered without great images & Haiku Deck helps you find 'em.
* Their Community - great marketers creating awesome decks makes the Haiku Deck community one of our favorites (right up there with Scoop.it).
* Their team - the Haiku Deck team is responsive, social and they want to help.

If you aren't using this awesome content marketing tool yet, you should be.



Via Martin (Marty) Smith
Cendrine Marrouat - www.socialmediaslant.com's insight:

I'm right there with you, Marty!

more...
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Expert Advice On How To Prove Social Media ROI

Expert Advice On How To Prove Social Media ROI | Business in a Social Media World | Scoop.it
Proving social media ROI is what anyone using social media for business should think about. Here’s an online panel on proving social ROI.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Social media ROI is a fancy phrase these days. 


As Kristina Cisnero states, "Before creating a measurement strategy for social media, create a social media strategy. Within that social media strategy you’ll need to add a section for tracking and measuring, and in that section you’ll need to think about the analytic tools to use." 


This is a Q&A article based on a Hangout organized by HootSuite...

more...
No comment yet.
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Social Media Slant Magazine
Scoop.it!

Which of the major social media platforms should I leverage? (Infographic)

Which of the major social media platforms should I leverage? (Infographic) | Business in a Social Media World | Scoop.it
If there is one thing I keep repeating, it is this: In social media, you should not be everywhere. The more profiles you have, the harder it is to focus on your audience. Building solid relationshi...
Cendrine Marrouat - www.socialmediaslant.com's insight:

A great infographic created by Neil Patel, of Quick Sprout. Whether you are a budding entrepreneur or experienced business owner, remember that you do not need to be everywhere! Focus on your audience, first. 

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Kickstarter Analysis: Why A Failed Campaign Re-Launched And Did Over $5,000,000 | Growth Addict.

Kickstarter Analysis: Why A Failed Campaign Re-Launched And Did Over $5,000,000 | Growth Addict. | Business in a Social Media World | Scoop.it
Cendrine Marrouat - www.socialmediaslant.com's insight:

Crowdfunding is a tough nut to crack, as they say. That is unless you are willing to test and learn from your mistakes. 


The example in this article goes to prove exactly that. Watch both videos carefully. The differences are subtle but make a huge difference in the way you may respond to the campaign. 


One of the best case studies I have ever seen!

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Image Search Engines: Pinterest Takes on Google

Image Search Engines: Pinterest Takes on Google | Business in a Social Media World | Scoop.it
Pinterest and Google are battling it out to become the ultimate image search engine. But who will win and claim the sought-after title?
Cendrine Marrouat - www.socialmediaslant.com's insight:

Thinking that Google Search is the be-all and end-all of image search? Stop right here and check out this great infographic created by everypost. Pinterest is a very serious contender!


Pinterest search in eight features! 

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Announcing a New Suite of Business Tools for Brands on Instagram

Announcing a New Suite of Business Tools for Brands on Instagram | Business in a Social Media World | Scoop.it
At Instagram, we’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide.
We’ve heard from brands...
Cendrine Marrouat - www.socialmediaslant.com's insight:

A welcome set of new tools for brands using Instagram. And apparently, it should soon be available to regular users as well! 

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

See what keeps your audience's attention - YouTube

See what keeps your audience's attention - YouTube | Business in a Social Media World | Scoop.it
Cendrine Marrouat - www.socialmediaslant.com's insight:

"Understanding how audiences interact with your content can help uncover valuable patterns and empower you to create more engaging content. Videos that don’t retain an audience are far less likely to be displayed prominently in Search and suggested placements on YouTube, so it is important to make content that keeps people engaged and watching as much as possible. Do you know why audiences watch certain videos to the end, while abandoning others within the first few seconds? Use YouTube Analytics to help you determine which videos your viewers like best, how they interact with that content, and what you can do to encourage them to stick around and watch your videos to the end."


A very valuable page!

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

6 Reasons Why Discounting is Destroying Your Sales (And What to do Instead)

6 Reasons Why Discounting is Destroying Your Sales (And What to do Instead) | Business in a Social Media World | Scoop.it
Discounting may seem like a good strategy to net some quick sales, but can it backfire? Here are six reasons why your sales can actually suffer as a result to discounting.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Alyssa Rimmer sums up my thoughts perfectly in this article. I have always advised people to be careful with discounts, as they may actually be deleterious to your bottom line.

As the author states, it is more important to focus on value and confidence, and know your audience. This allows you to "prove that what you're selling works."

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results

Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results | Business in a Social Media World | Scoop.it
Here are 12 simple profile hacks and engagement tips you can apply to increase fans, followers, and traffic to your website.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Tons of useful tips in this article. I'm pretty sure there are a few that you would never think of! #7 did it for me!

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

The Linkedin Publishing Platform | Some do's and don'ts and what it all means ...

The Linkedin Publishing Platform | Some do's and don'ts and what it all means ... | Business in a Social Media World | Scoop.it
LinkedIn has opened up its publishing platform to allow users to publish content. It meant that you didn't have to be a major LinkedIn influencer to get your content distributed ...
Cendrine Marrouat - www.socialmediaslant.com's insight:


The LinkedIn Publishing platforms has been a bone of contention for many, especially regarding duplicate content. All the people I know have reposted their articles.


However, as @Optimum Business Support suggests in this article, you should not just copy and paste your content verbatim. And wait a few days before reposting from your blog.


A must-read!

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

9 Tips to Perfectly Pitch Your Guest Blog Post | Convince and Convert: Social Media Strategy and Content Marketing Strategy

9 Tips to Perfectly Pitch Your Guest Blog Post | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Business in a Social Media World | Scoop.it
Editors work hard to offer useful content on a daily basis, but end up spending a lot of their time weeding their way through guest blog pitches that don't quite hit the mark. Try these nine tactics to impress your favorite blog's editor and get your work published today.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Guest posting is a great way to get more exposure for your brand. However, as I'm sure many of my fellow bloggers will agree with me, there are more bad pitches than ones that actually make it to the pile. 


Jess Ostroff has some great advice for people interested in submitting posts to other blogs. 


The most important thing to remember is this: Make it personal and personable. 

more...
No comment yet.
Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach, blogger, curator, journalist, and author. - "Social Media from a Human Perspective" - http://www.socialmediaslant.com

Available on Amazon!