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Business blogs: how to make sure skimmers and scanners get your drift

Business blogs: how to make sure skimmers and scanners get your drift | Business in a Social Media World | Scoop.it
Blog post at HowToWriteBetter.net : It's a well known fact that people reading text - particularly online - tend to skim or scan it rather than read it word for word. By skimmi[..]
Cendrine Marrouat - SocialMediaSlant.com's insight:


Blog posts are very different from newspaper articles or even university papers. They cater to a large audience who may not have the time or be interested in reading long blocks of text.


As a blogger, it's important to remember that visitors scan and skim content.


Suzan St Maur lays down the basic in an easy-to-understand article. 

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Business in a Social Media World
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Curated by Cendrine Marrouat - SocialMediaSlant.com