Sometimes you start a journey without really knowing a final destination. Other times you know where you want to go but how you will get there is an unfolding mystery. Our Curagami startup journey,
The story behind Martin (Marty) Smith's Ride to Cure Cancer and Curagami is worth reading.
Martin's article makes me appreciate him and Curagami even more. He knows who he is, what he stands for, and how to move forward with an open mind. Unlike 90% of people, he is not afraid to tweak things if they don't go according to plan. And he is very transparent about it.
Those are the most important ingredients of a successful brand, IMHO.