Business in a Soc...
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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Business in a Social Media World |
 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
Cendrine Marrouat -'s insight:

We have talked ourselves into believing that sites like Facebook or Twitter would solve all our content marketing problems. The problem with that is the fact that these platforms can do whatever they want with our content. They live in their own bubble. 

Guillaume Decugis offers some great insight on the importance of content curation and why a brand should always focus on their own hub -- and redirect people to it as often as possible. 

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Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat -