A few years ago, the band Blink 182 was getting ready to release its new single. It went to YouTube and found thousands of instances where fans of the band
What's the difference between a brand that cares and one that is in it just for the money? Mack Collier uses two very interesting examples of what a company or personal brand can achieve if they see the big picture in social media or offline.
"Most brands have little to no connection with its fans, so as a result they don’t understand them and they don’t trust them."