There’s no way to put this delicately, so I’ll be blunt: quantifying the financial benefits of an enterprise social network is turning your company -- and the entire social technology industry -- into a three ring circus. The ongoing demands of individual executives, archaic software evaluation processes and an obsessive focus on employees as productivity centers instead of human beings have turned collaboration into chaos, and social analytics into a spectator sport. As vendo Topic: Social Business.
They are starting to pop up on major blogs. These articles debunk the social media ROI myth with brio. The one I picked today is probably the best you will read in a long time.
One quote stands out from the rest: "If we stop selling tickets to the social ROI sideshow, nobody will come." No need to say more, IMHO
It's always been about people. It's time brands realized that.