There is one newsletter I read almost religiously. It’s Martin Stellar’s. Martin has a refreshing voice. He is honest and wise. And even though he has chosen to work with independent artists, his advice is always relevant to small business owners.
I am re-posting a newsletter from very smart marketer Martin Stellar. What do you think?
In this very competitive world, one of the only things that can set your company apart from others in its category is your value proposition. Also known as a unique selling proposition (USP), this concise statement tells potential customers what value / benefits they can expect from a product or service. Companies also often include …
Do you know what your unique value proposition is? Not sure?
Well, here is my mini-guide to help you come up with one that will wow your listeners.
"How to" posts practically built the blogosphere. But they're not working nearly as well as they used to. Find out why - and how to fix it.
The best post I have read on effective how-to posts.
The secret to writing stellar pieces has nothing to do with reinventing the wheel. It's about finding an angle that no one else has covered.
It's one of the pieces of advice I repeat the most.
The example is excellent!
Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile friendly... right? Not quite. Here's a breakdown of the
A couple of years ago, businesses could afford not to have mobile-optimized websites. Now? Things have changed!
If you are considering implementing it on your own site, here is a great article to help you understand what kind of design you should choose.
With many major brands having years of social media experience under their belts, one would expect that the most cringeworthy examples of social media faux pas would be well in the past.
This kind of posts cracks me up. If a brand doesn't pay respect to an event / person, they get lambasted. If they try to get social, they get lambasted.
What's wrong with a brand trying to enter the conversation about Prince by including its logo? They weren't trying to sell something directly.
I don't know, maybe I'm missing something?
A half-dozen very helpful tools and options are counterintuitive to most users. Here, we pull back the curtain to reveal them so you can make the most of the platform.
LinkedIn is one of my favorite social networks. But it can be hell to figure out. Some of its best features are completely hidden.
Mic Johnson has some tips for you.
Mike Wood and I met a few weeks ago. His profile piqued my interested when he shared that he had released a book on Wikipedia marketing. That’s not something you hear every day! So I decided
Have you ever thought of using Wikipedia as a marketing tool? Mike Wood wrote the only book on the topic. So I decided to interview him to learn more...
We all know how to use Facebook and Twitter, but it’s Cendrine Marrouat’s theory that in even in 2016, our level of understanding is limiting social media’s potential in B2B. “The majority of small business owners and solopreneurs in the B2B and B2C spaces still don’t understand that a solid social media strategy starts with …
It had been a while since I had had the opportunity to talk about my latest social media ebook...
Adam Mosseri, VP of Product Management for News Feed, talking about what News Feed is, how it works and what this means for publishers.
I wish Facebook had released a similar video years ago, when everyone was confused about News Feed. Very clear explanation, with some useful tips!
There's always a time and a place to use social media slang and depending on who's your audience, you should know these terms.
For once, I don't like the title, as it doesn't do justice to the post. Jennifer Beese shares some excellent tips to help businesses understand when to use slang or not.
Today's consumers are more empowered than ever to raise their voices and speak out when brands do something to spark their ire.
This article raises some important questions. I feel that we have reached a point where we have become hooked on anger.
I have to admit that KFC Australia's blunder feels more like a clever marketing ploy than anything else.
A few weeks ago, one of my clients contacted me after losing her first newsletter subscriber. She thought she had done something wrong and wanted some tips to get that subscriber back. “The content may have rubbed them the wrong way. Who
Have you ever lost subscribers? If so, welcome to the club.
Actually, it happens to everyone.
So don't freak out, and let's talk about it.
Some thoughts on social media marketing, relationships and social selling. What do you think?
Robert Caruso always says it like it is.
In this video, he calls out many of us on the way we treat audiences on social media. He also explains why it is earned media is and how we should use it to build healthy communities of advocates.
Ever looked at a social media post and thought it was all a bit TOO complimentary about a certain company or product? Celebrities appearing in TV ads and on posters is nothing new, but when they start promoting products on social media, the lines can become far more blurry.When posts and articles are clearly labelled as adverts, then it’s all within the law. But a few day
I keep receiving inquiries for "honest" sponsored content. All I have to do is ask a couple of questions and the senders will stop responding.
Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.
If you have a hard time understanding navigating linking practices, this post is for you. Rand Fishkin's video is the best one I have ever watched.
The best SEO is the one that seeks to create the best user experience possible.
BBC Earth and 500px were looking for a way to shake things up and offer Instagram followers a different perspective – the opportunity for that came in the form of a week-long "Instagram takeover." The two brands posted content for each other for a week, bringing each other's community and conversations with them.
There are great benefits to partnering with other brands or firms. This case study is the perfect example.
500px and BBC Earth took over each other's Instagram accounts for a week. The strategy got them incredible results.
April is a special month for Social Media Slant. Three years ago, I launched this blog with one idea in mind: Helping small business owners and solo-preneurs figure out the basics of social media. Based
I have worked with many small businesses and solo-preneurs in my career. Most of them feel small and invisible because Forbes and Mashable have never featured them.
Let me tell you why you don't them to have your hard work validated...
Excess copy on landing pages can be a serious conversion killer, but we've got a helpful hierarchy (and a simple remedy) to help.
I see tons of landing pages with too much information on them. I wish copywriters followed the advice in this post more often. It's clear, to the point, and has a practical example with suggestions to help cement the learning.
"Great" content and long-form content are not the same thing. In this post, Rand explains the difference, the reasons for the correlations, and an alternative path to making content that accomplishes your goals and those of your audience.
I almost didn't read this post, because I was expecting a boring spiel on why long-form content rocks.
Well, I'm glad I didn't follow my gut feeling. Rand Fishkin echoes what I have been saying about blogging for a long time. Length is irrelevant to success. It's much more important to focus on usefulness and quality. In a nutshell, what matters to your audience.
For bloggers and entrepreneurs, it can be a struggle to maintain the stamina to push out regular content, not to mention the continuous flow of ideas. A lot of energy and imagination are required when dedicating yourself day in and day out to your creative cause – especially when there's a high volume of competition. If you're looking…
Looking for content marketing ideas and inspiration? Contributor Quinn Whissen describes three impressive efforts well worth emulating.
Quinn Whissen covers three vastly different, yet complementary case studies on content marketing. Very interesting to see how even "boring" brands can rule the roost!
To excel as a brand you have to create movements instead of sticking to traditional marketing.
I love when my friends recommend content to read. This one was shared by @Martin (Marty) Smith, one of the best content curators I know. The post ties into many of the conversations he and I have had in the last year or two. It's also something that @Kelly Hungerford advocates.