Find out if your brand is at risk to lose all of its organic reach in the coming months. And my opinion on what you can do to fix it.
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I like lists of case studies like this one. There is a good mixture in the article.
A successful blog post follows specific rules.
Rule #1: Catchy headline. Without it, you won't get far. Not many people will want to read past your title if you don't make it compelling.
Rule #2: Visual content. There was a time when blogging without image was a common thing. Not anymore. Pictures, videos, and infographics help entice readers.
Rule #3: Short paragraphs. 75 words maximum.
Michael Hyatt will tell you about all the other rules in a much better way than I ever will.
I always try to share my personal experience. Why? Because readers connect with stories. The more honest and transparent I can be, the better. In fact, my most popular posts generally come out of some failure on my part.
Read the article at http://michaelhyatt.com/anatomy-of-an-effective-blog-post.html
Are you looking to build a social media contest that blows the roof off?
A very basic but interesting introductory guide to Instagram!
As a social media professional, I am offended by someone offering a free month of work. It cheapens what the rest of us are doing. We work really, really hard for our clients and there is a lot of detail that goes into the job that most businesses don’t realize. That’s why they hire us.
I think this quote sums up the article perfectly.
Social media professionals, please read this the next time you are thinking of offering your services for free.
A great logo will not make you more millions as a business.
Pinterest may be one of the most fun social media platforms to use, many small business owners and solo-entrepreneurs are still reluctant to use it. Is it because they don't understand how it works? No. To me, it has a lot more to do with a lack of inspiration. "What should I share there," people often ask me. "I don't have any ideas."
I like this article. The advice is very basic, but that's all you need to get started in the right way.
Read the article at http://blog.hshtags.com/articles/intro-to-hashtag-etiquette
Did you know that Lloyds Bank is one of the most responsive brands on Twitter? They answer user queries within 20 minutes, and even if they don't mention them directly!
Great case study by Lucy Hitz!
"We complain because we want to get the company’s attention so they will fix our problem. That’s typically our motivation when we complain online. With a positive experience, we aren’t trying to get the company’s attention, so our motivation to share good news is typically less." - Mack Collier
Read the article at http://www.mackcollier.com/enterprise-email-asking-for-feedback/
Copyblogger's decision makes a lot of sense. The team understands that being everywhere is the best way to dilute the brand.
Not everyone uses Facebook. There are other worthy platforms out there.
"It’s not our job to tell our audience where we live. It’s to grow communities where they live."
I don't know about you, but I love Twitter lists. They make my life so much easier!
Kevan Lee has written another stellar post highlighting creative uses of lists, as well as advice and tools to leverage one of Twitter's most powerful features.
The discussion on real leadership is one we need to have, especially for people involved in social media. When the word is our bond, we need to be better at building influence for the right reasons.
Michael Hyatt shares some gems in the video I embedded in my article. It's worth the 30 minutes!
Do you know @Martin (Marty) Smith? If not, time to get acquainted with this remarkable curator and all-around awesome guy.
We had him on the Paper.li blog two years ago, and his article on social media marketing safety really impressed us. So, we decided to invite him over again.
This time he shares his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.
Read the article at http://blog.paper.li/2014/10/23/marty-smith-new-e-commerce-must-tell-stories/
Pinterest is a visual platform that lends itself well to the mobile experience. It's great to share your brand's story in a way that speaks to your audience.
Wade Harman shares three easy tips that make a lot of sense:
1. Keep your most important boards at the top
2. Pay attention to your descriptions
3. Re-pin people
I see #3 as another way to curate content and increase visibility of your brand. What do you think?
Read the article at http://www.wadeharman.com/blog/mobile-pinterest-strategies-work/
When you are a company getting started with your social media strategy, what do you usually ask?
Probably something like "Where should I promote my stuff?"; "Do I need to be everywhere?"; "What's the best time to post content?"
Chances that you are forgetting a very important question: "What is the source of my rich content?" In other words, where should my content come from?
The answer is in this excellent piece penned by Mark Schaefer. Read it at http://www.businessesgrow.com/2013/02/10/the-one-core-secret-to-social-media-marketing-success/
Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com
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