If you read this blog regularly, you know that I keep stressing the major role an audience plays in the success of any business. Of particular importance is the way you address complaints. Unfortunately, we are all very busy and spotting these complaints can be a chore. For customers, it means a lot of work for nothing. Enters GripeO. I came across this tool a couple of months ago on Twitter and the slogan ("A Better Way to Complain") intrigued me. So , I sent a few questions to Co-Founder and CEO, Mike Klanac. The interview is below.