Most journalists don't like chasing traffic -- or at least, they won't admit to it. Is that snobbery, arrogance, or a smart business decision?
"There's another reason that some journalists don't get obsessed with traffic, and it has nothing to do with snobbery and everything to do with business. It's that they've learned that chasing traffic for the sake of traffic can be a fool's errand." - Dan Lyons
Traffic numbers are only valuable if you use them to make your content as valuable and relevant to your audience as possible.
A great article!