Ah, the simplicity of American baseball: three strikes is an out, and a team’s chance at the bat is comprised of three outs. In cricket, the math is a bit more extensive: an inning is considered complete once ten batters have been struck out, and matches can last several days. It’s no wonder that as far […]
The debate around ROI in social media has been going on in circles for a couple of years, and for a good reason. It proves that many brands still have a hard time making sense of social media as a channel where people matter more than promotion and dollar signs.
Ric Dragon goes beyond the easy answer in this short, but thought-provoking article. Like him, I believe in looking at “who needs the information and for what purpose.”