Those who have used Google+ for a while are aware of its powerful search functionality. With it, you can see posts shared on the Plus as well as trending content found elsewhere on the Internet.
Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat - SocialMediaSlant.com
A few months ago, I came across an interesting article published on Muck Rack. Written by Austin Cross, "The 10 commandments of pitching" is a compendium of bad pitching practices and an attempt at changing the way many brands and PR pros approach members of the media.
I am constantly preaching the need for bloggers to have Google Analytics on their blog during #Blogchat. A big reason why is so you can track changes in your
Mack Collier shares a textbook analysis of his traffic via Google Analytics. This is golden info to bookmark!
One of the first questions brands and marketers ask themselves before jumping on the social media bandwagon involves Return on Investment. They want to know that their financial investments will pay off in terms of brand recognition, leads, and market penetration. The ROI of social media exists. But it works differently from old-fashioned ROI because it …
The ROI of social media exists...
...Only if you are willing to accept two things:
- It is multi-layered
- It doesn't always translate into immediate revenue.
In my latest contribution for B2B News Network, I share four examples of companies that got awesome results by paying attention to their customers.
Read the post at http://www.b2bnn.com/2015/02/b2bnn-guide-social-media-roi/
You know it’s important to regularly communicate with your email audience. You see the positive impact of email marketing each time you hit send, and work
A good list with valuable suggestions.
There is a real difference between being personal and personable. Social media has blurred boundaries in that respect.
What do you think?
But is it that important? Apart from my obvious hyperbole, are more Facebook likes truly going to create massive engagement, viral excitement, and blast revenue to new heights of glory and awesomeness?
Neil Patel's great insights shine once again. Interesting data that shows what has always been a mistakes by businesses: Stop chasing Facebook "likes"!
Mark Traphagen shares his insights regarding small businesses using social media. Small steps, even if done imperfectly, are worth doing. Learn more.
Are you scared or leery of trying social media for your business? If so, Marilyn Moore has written a great article with basic but essential tips.
I'm very happy to see "small goals" mentioned. For example, she talks about how spending only 30 minutes a day on social networks can be really effective.
While many marketers confess to still being stumped when it comes to measuring social media's return on investment, at least one major brand seems to feel pretty confident about it: KLM Royal Dutch
Airlines, the flagship carrier of the Netherlands, long a standout for its forward-thinking social media strategy.
It's not a secret that KLM is one the best social companies in the world. Here is an article that proves it once again.
MediaPost's Erik Sass writes about two interesting ideas the team has experimented with:
- "the company’s social media channels function as their own e-commerce channels, so customers can actually convert while still on the social platforms."
The result? According to KLM social media hub manager Gert Wim ter Haar, the company makes €100,000 every week from that platform alone.
- "after noticing a high volume of customer complaints on social media about how long it was taking to claim lost property, the airline began sending teams to check planes and return lost items immediately after landing -- then promoted the new service with a video on social media."
Fascinating, don't you think?
Launching and running a successful business blog is not easy. That's why marketers and business owners often get discouraged and quickly give up.
I have been a blogger for a decade now. Finding my rhythm and audience and understanding what I was supposed to do, took a lot of planning, trials and errors, and many blogs.
That's something I explain to my clients all the time: You cannot expect results if you don't treat your blog with the respect it deserves.
Your blog is an entire part of your business! Beyond its purpose, you must define its target audience, and ensure that it looks the part. You must also be willing to master storytelling.
Want more tips? Will Blunt has written one of the best posts I have ever read on the topic. Each sub-part comes with detailed information and links to useful resources.
Lists are one of the most underused features on Twitter. And yet, they can provide some huge benefits. You just have to understand how you can use them.
Here are 6 creative ways in this article. There are many more, of course. But they should give you some food for thought!
Many people have asked me to share examples of stellar curated pieces. @Karen Dietz being one of the best at her craft, it was natural that I choose one of her posts...
I have also included takeaways and tips.
Read the article at http://curatti.com/content-curation-case-study/
If you’ve been on the fence about using video for your small business, now is the perfect time to take the plunge. The power of video marketing is no longer easy to overlook. Businesses that use vi…
Some simple, yet great ideas to incorporate video in your email marketing strategy. My favorites are #1 (news roundups), #2 (show behind-the-scenes), and #5 (preview a new release).
What ideas struck a chord in the list! Share with us below.
Great job by Miranda Paquet for Business 2 Community
This may make sense to websites like NowThis News and Reported.ly, but as an entrepreneur, I really don't understand the logic.
I know that Facebook is huge right now, but building a presence on borrowed land is the exact reason why so many business owners are so discouraged. They are at the beck and call of a platform that changes the rules almost monthly.
Making such a jump is not an easy decision.
"We don’t call it betting on the future, but betting on revenue streams that don’t only exist in having your own environment.”
I consider it not seeing the big picture. But of course, I would love to be wrong!
Read the article at http://mashable.com/2015/02/18/platform-native-media-publishing/
There is nothing new in this article written by Jayson Demers. However, since so many companies still use social media as a broadcasting channel, I think the reminders are vital.
I especially like point #1: "Not properly vetting and supervising your social media managers." The example he cites (American Apparel and its use of the Challenger space shuttle that exploded in midair) is perfect here.
Jayson is also bang on when he talks about negative feedback:
"How you respond says a lot about your brand."
Oh, and of course, stop buying likes and followers! ;-)
Read the article at http://www.entrepreneur.com/article/242847
One of the most impressive list of tools I have ever seen!
The original commercial is better than the new one, in my opinion. But it's an awesome case study to understand how to turn a campaign into a viral phenomenon.
A lot of planning went into this campaign! Really worth a read!
A while ago, I discussed my passion for curation in a LinkedIn article. It forced me to reflect on my habits and why I had began my career as a curator.
Reading Rohit Bhargava's post was the icing on the cake in terms of food for thought, though. He truly understands curation and what makes its practitioners important pieces of the content marketing puzzle.
According to him, curators are curious, observant, fickle, thoughtful, and elegant. Fickle because they capture
"ideas without needing to fully understand or analyze them in that same moment. On the surface, this may seem counterintuitive. After all, when you find a great idea, why wouldn't you take the time to analyze it and develop a point of view? Yet, freeing yourself from doing so as a necessity can enable you to see and collect more ideas. A key part of becoming an idea curator is learning to save ideas for later digestion."
Intelligent discussions on curation are happening, and it's heart-warming to see!
One of the top 5 articles I have read on curation in my life!
In this day and age, brands obsess over millennials. Unfortunately, they don't always do a good job of creating content that resonates with that market.
In this week's roundup, I share two studies that will help get you started on the right track.
Read the article at http://blog.paper.li/2015/02/16/brands-millennials/
Social media and technology have changed the way people research and buy products. Unfortunately, B2B suppliers, manufacturers, and organizations have had a hard time adapting to this new and quickly evolving reality. With that idea in mind, the team behind digital marketing company Acquity Group surveyed 500 U.S.-based procurement officers with annual purchasing budgets of …
When it comes to social media advertising, there is a world beyond Facebook. The infographic below gives you a great overview of the 9 major platforms currently offering that option.
Have you used any? Which ones have yielded the best results?
View the infographic at http://socialmediaslant.com/social-media-advertising-platforms-infographic/