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Twitter Q&A Misfires: Three Companies to Learn From in 2014 - SocialTimes

Twitter Q&A Misfires: Three Companies to Learn From in 2014 - SocialTimes | Business in a Social Media World | Scoop.it
The Twitter Q&A helps organizations converse openly with their audiences but there are times when it backfires.
Cendrine Marrouat - SocialMediaSlant.com's insight:


The problem, as I see it, is that a lot of big companies are run by big guns who do not pay attention to audiences. They live in bubbles and think that old-fashioned marketing is still the way to go.  

People want transparency and authenticity first and foremost!

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Business in a Social Media World
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Curated by Cendrine Marrouat - SocialMediaSlant.com