Wondering what CPM, offsite pixel, and FBX mean? And what about conversation tracking or Sponsored Story? Facebook marketing expert, Jon Loomer has created a very nice infographic featuring all the...
Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat - SocialMediaSlant.com
On the Web, people use the concept of “above the fold” to support layout decisions, call to action designs, ad placements, and more. Here’s why most of these arguments don’t fly.
A couple of weeks ago, I had a conversation with a friend who told me that your most important CTA must be above the fold to be seen.
I have a problem with that statement. It takes visitors for granted.
Luke Wroblewski's article puts the debate to rest:
"The issue isn't whether the call to action is visible. The issue is whether your call to action is visible at the point where someone has become convinced to take action."
Let's not forget that the world has become mobile too. So, people now automatically scroll...
...Or if they don't, they have become blind to ads.
Big thanks to @Brian Yanish - MarketingHits.com for curating this post!
Have you ever wondered if your blog really needs a sidebar? And if you need a sidebar, should it be on the left or right side? Sadly, the answer isn’t
I rarely disagree with Neil Patel. This is the case here.
To me, having a sidebar depends on your goals. Whether it's a personal or business blog does not really matter either. I had one on my social media blogs for 9 years and it didn't drive any noticeable results.
The moral of the story: Test, test, test. If having a sidebar works for you on the right or on the left, then keep it.
Neil is right when he says that the sidebar is useless on pages that are focused on specific goals. You don't want to distract your readers.
"If nothing else you have to ask to what degree the commentator really does care about your brand, because if they care about your brand enough to talk about it on social media, then they are pretty unusual: either because they are actually passionate about it or the category, or because they are passionate for a moment in time." - Nigel Hollis
Don't put your blog on a subdomain. Seriously, let's me tell you why. If you have it on a directory, you will see much better results.
One thing that had always eluded me is the subdomain question. I had no idea why you shouldn't use it in many cases.
Well, now I have the answer. Use a subdomain when you want the site to be seen as a separate entity.
It's interesting to see how companies that have been around before social media became huge are pushing the creative envelope.
The "Boring Bill" campaign is quite well done. I love how they use French, which is considered a sexy language, to show how successful you can be.
One thing I would have loved to see is how a woman's life can be transformed if she learns a new language...
Case Study - Starbucks and Social Media: It’s more than just about the coffee
Despite Starbucks' recent blunder with the #RaceTogether campaign, I still feel that the company understands social media.
Tom McNamara shares some of the recent campaigns Starbucks has launched and explains why the corporate brand is probably the one of the most astute brands on this side of the world.
In a recent study of 5,000 Facebook business Pages, social media analytics company LocoWise revealed that, in March 2015, the organic reach for Pages with at least 1 million likes was at 2.27 percent. Those at the opposite end of the scale (under 1,000 likes) reached almost 23 percent of their audiences. Images and videos were …
Time for another interview with an exceptional content curator. Today, let me introduce you to Jeff Domansky!
Big thanks to @Jeff Domansky for answering my questions!
Last week, Google unrolled a new algorithm designed to deliver mobile users the best possible experience when searching for something on their phones. Naturally, the marketing and design world call...
One of the few sensible articles I have read on Mobilegeddon.
Google’s mobilegeddon should be a warning sign that marketers need to work harder to keep up with consumer behavior. For years, studies have been coming out about how responsive design is critical to keeping customers engaged.
Now, brands are being forced to acknowledge that reality.
Why would anyone buy from you at all if you keep giving it away? You're in business, not running a charity. Don't forget the value of your time. Your expertise and experience didn't come cheap, either.
Many women find it hard to say "no" to others, especially in business. But being picky can save you many headaches.
I love what Jackie Harder has to say here: "Why would anyone buy from you at all if you keep giving it away? You're in business, not running a charity. Don't forget the value of your time. Your expertise and experience didn't come cheap, either."
Take an honest look at yourself. Recognize your own value. Create a policy. And don't worry about bruising the egos of those who want to "pick your brain"...
The Google Mobilegeddon is here and brands are scared. After all, if the Google gods tell you that the update will have a significant impact on search results, you should listen, right?
But at the end of the day, as Mike Canarelli states, "Lost in all the gloomy talk is the tremendous opportunity the update presents for those looking to enhance their online presence and maybe even find new markets and additional revenue. Embracing the change will give business owners an excuse to discover new options, mine new data and explore a whole new submarket."
I agree with him. We live in a world where going mobile is not optional anymore for business. Users want a seamless experience wherever they are.
It's not just about making your website mobile-friendly. It's also about understanding the importance of relevancy in a very competitive world.
Read the article at http://www.semrush.com/blog/what-they-arent-saying-about-mobilegeddon/
Google likes to keep us PR pros on our toes.
Last year the big update to search results came through the “nuclear bomb” that was Panda 4.0. The age of the keyword was essentially over, and proper storytelling blogs and press releases were in. Many claimed that SEO was on its way out completely.
Recently, Google made even more changes. Though the advent of Panda 4.0 made press releases seem borderline useless, the search engine has now revalued them. There’s one big alteration, though, that changes the way savvy PR pros should use press releases....
A creative new way to get the informational interview you want.
I have been thinking of launching my own podcast for several months now. However, as time is of the essence, I don't think it will ever happen.
With that said, I like reading posts on the topic just in case.
In this short introduction, Nik Parks contends that it's actually better to ask people to be guests rather than offering to buy them a cup of coffee in exchange for picking their brains.
I agree. People will make time for you if they see you value and respect their work...
If you're so far ahead that you've scoffed at other articles about preparing for Google's upcoming mobile algorithm update, columnist Bryson Meunier has tips on taking it to the next level.
I think the most important takeaway from this article is that you should be proactive. Think about what the mobile experience means to your visitors. They want a seamless experience wherever they are.
It's about the Searcher Experience Optimization now...
A couple of weeks ago, I had the honor to feature Karen Dietz on the blog. Karen does a stellar job at presenting her posts. And this is what I would like to show you today.
Anyone wanting to leverage content curation for their content strategy should read this post. @Karen Dietz is one of the best in her category, so the example is worth a bookmark!
Building your micro-community has never been easier with these great tips from the #BizHeroes Community!
This mega-post covers some very important areas of content strategy, including a mini-101 guide on podcasting...