Business in a Soc...
Follow
Find
30.1K views | +42 today
 
Scooped by Cendrine Marrouat - www.socialmediaslant.com
onto Business in a Social Media World
Scoop.it!

#AtomicChat – Guest Blogging

If you missed out on this week's #AtomicChat, check out this infograhic filled with guest blogging tips from Ann Smarty, owner of MyBlogGuest.com!
more...
No comment yet.
Business in a Social Media World
The best social media content to help you take your business to the next level.
Your new post is loading...
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

5 tips to leverage Tumblr for your business

5 tips to leverage Tumblr for your business | Business in a Social Media World | Scoop.it

Tumblr is not just about memes, GIFs, and geeky pictures. Brands can also use the platform for their marketing strategies. The audience is huge -- 420 million users! 


In this article written by Olsy Sorokina, you will find some useful pointers. Number 1, creating themed blogs for different campaigns is a great idea. Blogs are so easy to set up on Tumblr! 


Other tips include linking Tumblr to Instagram and Instagram ads. 


The article could have been a little longer and leaves you a little wanting, but overall, good job! 


Read it at http://blog.hootsuite.com/how-to-use-tumblr-for-business/


 

more...
Itzarsalan's curator insight, Today, 3:15 AM

niceeeeeee.

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

8 Metrics to Conquer a Content Marketer's Fear of Measurement

8 Metrics to Conquer a Content Marketer's Fear of Measurement | Business in a Social Media World | Scoop.it

Measuring the success of a content strategy is not easy. There are so many factors and metrics to take into consideration!


If you feel overwhelmed by the task, Pawan Deshpande's article will be very useful. The way he breaks down the process is fantastic:


  • consumption
  • retention
  • sharing
  • engagement
  • leads
  • sales
  • production
  • costs


He also shares some very useful tips to lighten the load. I particularly like this quote:


"Start small. You don’t need to measure everything all at once. Rather than flying blind, start measuring something that’s easy for you and work from there."


Read the article at http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/


----------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

The B2B primer on Google+ (Part 1) - B2B News Network

The B2B primer on Google+ (Part 1) - B2B News Network | Business in a Social Media World | Scoop.it

At three, Google+ is one of the major platforms around. And while many B2C brands and marketers have jumped on the bandwagon, the same cannot be said of the B2B segment.


In this article, I through G+'s main features and share some best practices to ensure exposure and success. 


Note that it is a two-parter. Next week, I will blog about some B2B companies to follow. 


Read the article at http://www.digitaljournal.com/b2bnn/2014/11/b2b-primer-google-part-1/


--------------------


Cendrine Marrouat

more...
No comment yet.
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Social Media Slant Magazine
Scoop.it!

Social media in numbers (November 2014)

Social media in numbers (November 2014) | Business in a Social Media World | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to November 2014.
more...
Marco Favero's curator insight, Today, 4:15 AM

aggiungi la tua intuizione ...

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

7 tips to write stellar blog posts

7 tips to write stellar blog posts | Business in a Social Media World | Scoop.it

Do you know that only two in 10 of your visitors will read your articles until the end? People don't have time to waste. They want to find the information they need quickly and easily. And it has to be presented in a friendly manner. Today, let's go back to the basics. Here are seven tips to format your blog posts so that they get read -- and shared.


Read the article at http://socialmediaslant.com/tips-write-stellar-blog-posts/


------------------


Cendrine Marrouat

more...
Alicia Rodriguez Ruiz's curator insight, November 25, 2:55 AM

Throug this Slideshare presentation Cendrine Marrouat teaches us how to write awesome posts for our Blogs. Must Read

Marco Favero's curator insight, November 25, 2:58 AM

aggiungi la tua intuizione ...

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Audiences Own the Conversation. Are You Listening?

Audiences Own the Conversation. Are You Listening? | Business in a Social Media World | Scoop.it

In this week’s roundup, we take a look at three reports that reveal why companies can no longer afford to overlook social media audiences.


Some of the info may see cliché or basic to you, but many marketers are still focusing on the wrong audiences and platforms. Time to bring the conversation where it matters! 


Read the article at http://blog.paper.li/2014/11/24/social-media-audiences-conversation-listening/


---------------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

5 brands you should follow on Instagram to learn valuable B2B lessons

5 brands you should follow on Instagram to learn valuable B2B lessons | Business in a Social Media World | Scoop.it

Instagram is still seen as B2C-centric platform. And it's a mistake.


There are quite a few B2B brands that do a great job -- even those in "boring" industries. I am sharing five examples in this article. I hope you will them useful. 


Read the post at http://www.digitaljournal.com/b2bnn/2014/11/5-brands-follow-instagram-learn-valuable-b2b-lessons/


-----------------


Cendrine Marrouat 

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

20 Brands to Follow and Learn from on Pinterest

20 Brands to Follow and Learn from on Pinterest | Business in a Social Media World | Scoop.it

Whether you are looking for inspiration or are getting started with your Pinterest strategy, this article will certainly provide good food for thought. 


Tabby McFarland features 20 big brands that totally get the social network. Names include Starbucks (they rock the entire social media sphere, apparently!), Whole Foods, The Food Network, Kraft Recipes, L.L. Bean, and Etsy. 


Read the post at http://smallbiztrends.com/2014/11/brand-strategies-on-pinterest.html


---------------


Cendrine Marrouat 

more...
Gilbert Faure au nom de l'ASSIM's comment, November 23, 3:36 PM
in myopinion, if pinterest is good for brands, scoop.it is better for serious information, for science, research, teaching and learning!
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

16 Tips For Using The New Pinterest Smart Feed

16 Tips For Using The New Pinterest Smart Feed | Business in a Social Media World | Scoop.it

Pinterest is slowly but surely becoming one of the most important social networks around. And not just for DIY stuff and home decor.


It doesn't matter in which industry you work. If you want to get exposure, Pinterest will provide it to you. However, you have to do more than pinning for the sake of pinning. Everything, from your pins to your boards, has to be optimized. You also have to interact with other members, repin, and like their pins.


In this excellent article written Stacey Corrin, you will learn that Pinterest is a little like Instagram. You reap what you sow. 


"It seems Pinterest is finally putting an emphasis on quality content. No more is it a game of how often you pin or how many followers you have to see your pins. It’s about providing the best value you can offer, in order to warrant showing up in someone’s feed."


Read it at http://staceycorrin.co.uk/16-tips-using-pinterest-smart-feed/


------------------


Cendrine Marrouat

more...
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Social Media Slant Magazine
Scoop.it!

5 practices to market your next event successfully online (Infographic)

5 practices to market your next event successfully online (Infographic) | Business in a Social Media World | Scoop.it
In this day and age, it is not enough to organize an event and wait for people to find you. If you want to draw the crowds, you have to reach out to them first. It's about marketing in a smart way.
more...
Comunicologos.com's curator insight, November 21, 8:05 AM

Marketing On-line 5 Best Pratices

Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Social Media Slant Magazine
Scoop.it!

5 practices to market your next event successfully online (Infographic)

5 practices to market your next event successfully online (Infographic) | Business in a Social Media World | Scoop.it
In this day and age, it is not enough to organize an event and wait for people to find you. If you want to draw the crowds, you have to reach out to them first. It's about marketing in a smart way.
more...
Comunicologos.com's curator insight, November 21, 8:05 AM

Marketing On-line 5 Best Pratices

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

10 Tips to Improve Your Pinterest Marketing Strategy

10 Tips to Improve Your Pinterest Marketing Strategy | Business in a Social Media World | Scoop.it

Like every other social networks, Pinterest requires a strategy to work. You don't have to reinvent the wheel. You have to think like your customers. 


What does it mean? Imagine yourself in their homes. How do you think they would organize everything? Your boards and pins have to make sense.

That's what William Johnson's article brought to mind. And it will be helpful for my own strategy! 


Read the post at http://socialmouths.com/blog/2014/06/06/pinterest-marketing-strategy/


-----------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

20 Excellent Tips for Emails That Convert

20 Excellent Tips for Emails That Convert | Business in a Social Media World | Scoop.it

Everything about this article is great. From the visual layout to the case studies, it's a real goldmine for anyone interested in improving their newsletter.


Like Jimmy Daly, the author, I think Quora does a stellar job with their email updates. I click the links every time they land in my inbox! 

My favorite tip is #9: Keep readers on their toes. It's all about building expectations so that you can create loyalty. 

Bookmark this one!


Read at http://blog.getvero.com/guides/email-marketing-best-practices


---------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

5 tools and services that caught my attention this month (November 2014)

5 tools and services that caught my attention this month (November 2014) | Business in a Social Media World | Scoop.it

Welcome to a new roundup of social media tools and services! This month, let me introduce you to Smore, GIFMaker.me, Scoopinion, Content Idea Generator, and Primal.


Content curators are going to love this list!


View it at http://socialmediaslant.com/tools-services-november-2014/


--------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Towards More Personalized Feeds on Twitter and Facebook

Towards More Personalized Feeds on Twitter and Facebook | Business in a Social Media World | Scoop.it
Facebook’s News Feed changes, Privacy Basics and TOS update, Twitter’s plans for Timelines / Direct Messages, & Haiku Deck’s integration into SlideShare.
more...
No comment yet.
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Social Media Slant Magazine
Scoop.it!

Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer

Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer | Business in a Social Media World | Scoop.it

Reposting content on third-party websites has been a hot topic ever since LinkedIn started allowing members to write posts for the platform. Many people have been re-sharing their content verbatim there.


Neil Patel addresses the issue well in this post. It's backed by personal experience, which makes it a very valuable case study.


Patel offers three suggestions: 


- Rewrite the content

- Talk to the site owner

- Post the content on the other site only


He also talks about the rel=canonical tag.


Very interesting!


Read the article at http://www.quicksprout.com/2014/11/03/should-you-repost-your-blog-content-on-other-websites/


----------------


Cendrine Marrouat

more...
Nine0Media's curator insight, November 13, 12:44 PM

#SEOLocal #DIYSEO #SocialMediaTools

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Introduction to social media policy (Slides)

Introduction to social media policy (Slides) | Business in a Social Media World | Scoop.it
If you use social media to promote your business, you need a social media policy. Why? Because anything available online could potentially become viral -- especially mistakes from employees and unresolved complaints. You need something to keep your online presence consistent and protect your company’s reputation.


Read the article at http://socialmediaslant.com/introduction-to-social-media-policy-slides/


--------------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

This Week in Social Media: It’s a Mobile World! - Paper.li

This Week in Social Media: It’s a Mobile World! - Paper.li | Business in a Social Media World | Scoop.it

This week’s roundup touches on mobile, marketers and measurement practices.


Do you know that there are now more than 3 billion Internet users around the world? 


Read the article at http://blog.paper.li/2014/11/10/week-social-media-mobile-world/


-----------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

The Secret to Getting #1 Rankings on Google…Using Pinterest!

The Secret to Getting #1 Rankings on Google…Using Pinterest! | Business in a Social Media World | Scoop.it

Have you ever noticed how well Pins fare in Google Search? Well, thanks to Kim Garst, you can now increase the likelihood of your content being found. She has an awesome tip for you!


Read the article at http://kimgarst.com/the-secret-to-getting-rankings-on-google-using-pinterest


---------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

The 2014 Visual Guide for Social Media Networks [INFOGRAPHIC]

The 2014 Visual Guide for Social Media Networks [INFOGRAPHIC] | Business in a Social Media World | Scoop.it

This great infographic features tips for Facebook, Twitter, Google+, YouTube, LinkedIn, Flickr,  Pinterest, Instagram, and Vine.


Check it out at http://www.pagemodo.com/blog/the-2014-visual-guide-for-social-media-networks-infographic/


------------------


Cendrine Marrouat

more...
No Boxes's curator insight, November 10, 1:35 PM

Tips for using #social media platforms.

Nine0Media's curator insight, November 10, 3:08 PM

#SEOLocal #SocialMediaTools

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 11, 3:27 AM

Some of the figures in the data can be mind boggling. 350 million photos a day?

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Iceberg Pages: A Universe Beneath Your Site - Doktor Spinn

Iceberg Pages: A Universe Beneath Your Site - Doktor Spinn | Business in a Social Media World | Scoop.it

Have you ever heard of iceberg pages? They are pages that you have created but may not automatically want to display in your menu section. However, they play a vital role, especially with search engines.

Jerry has done an excellent job at showing examples with his own website. My favorite? The one about special events.

Read and bookmark, it's pure gold!


The article is at http://doktorspinn.com/2014/11/06/iceberg-pages/


------------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere | Business in a Social Media World | Scoop.it
After the social media “gold rush” of the last three or four years, it’s time for most brands to step back and look at their social efforts more critically. This means asking some straightforward questions. Do you really need to spend time and money on all of the social networks? Does that Instagram account actually drive traffic to your site, or is it just a staff time-suck? Let's say, for sake of example, you are a bank. Does it really make sense for you to keep on pinning?
more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

5 Areas of Customer Insights You’re Missing

5 Areas of Customer Insights You’re Missing | Business in a Social Media World | Scoop.it

Reading between the lines is one of the most beneficial things you can do for your business. 

For tip #1, I like using heatmaps. They are super useful to understand where someone stops reading.

For tip #2, I have found TweetDeck particularly useful. You can cover pretty much all the Twittersphere if you know how to do it well. 

Great article by Jeannie Walters. Read it at http://www.steamfeed.com/5-areas-customer-insights-youre-missing/


-----------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Virality, the Bane of Social Media

Virality, the Bane of Social Media | Business in a Social Media World | Scoop.it

This post first appeared on my blog. I then decided to edit it for publication on the LinkedIn platform.

To me, we are totally wrong about the concept of "virality".  We just focus on numbers and tend to draw the far-fetched conclusion that anything can be easily replicated. 

Now, what are your thoughts? How do you define virality? 


Read the article at https://www.linkedin.com/pulse/article/20141105214452-41277595-virality-the-bane-of-social-media


---------------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

How to Add Video To Your LinkedIn Profile

How to Add Video To Your LinkedIn Profile | Business in a Social Media World | Scoop.it

If you use LinkedIn, do you know that you can add videos to your profile? 


Let Lewis Howes show you how in this quick tutorial. 


Watch it at http://lewishowes.com/linkedin/add-video-to-your-linkedin-profile/


------------------


Cendrine Marrouat

more...
No comment yet.
Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com