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Mashpedia, a real-time discovery engine for the classroom and journalists

Mashpedia, a real-time discovery engine for the classroom and journalists | Business in a Social Media World | Scoop.it
Mashpedia a free topic-based encyclopedia that fetches content from many different sources (Wikipedia, Google, Twitter, Digg, YouTube...) to bring you the best results in real-time and in one spot....
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Chris Jones's curator insight, October 23, 2013 1:07 PM

Very nice source for curating content!

R Nagarajan's curator insight, October 24, 2013 2:02 AM

Mashpedia, A great resource for interesting content which normally wont come before our eyes...

Business in a Social Media World
The best social media content to help you take your business to the next level.
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Why I will not share my social media predictions for 2015

Why I will not share my social media predictions for 2015 | Business in a Social Media World | Scoop.it

Every year people ask me to share my social media predictions. Every year, I say no. Here are my reasons... 

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Mallie Hart's curator insight, December 26, 6:36 PM

I didn't completely abstain from this topic, as Cendrine has done so well. But I'm of the same mind. While things certainly change from year to year, they also stay very much the same.

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7 Twitter Bio Ideas that Entice Followers (and Make You Unforgettable)

7 Twitter Bio Ideas that Entice Followers (and Make You Unforgettable) | Business in a Social Media World | Scoop.it

The Twitter bio is one of the most overlooked features on Twitter (with lists). Many people think that no one looks at it anymore. Nothing could be farther from the truth.


Every time I check a Twitter profile, the first thing I focus on is the bio. If I find it relevant to me, I will have then read some tweets, and peruse lists. 


Making a Twitter bio shine is not difficult. Aaron Lee has some great tips for us. My favorite is #4: including the username of your employer. 


Read the article at http://www.postplanner.com/awesome-twitter-bio-ideas-to-entice-followers/


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Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 1:23 AM

I just checked out my Twitter profile after reading this post.

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Primer on content curation for B2B marketers - B2B News Network

Primer on content curation for B2B marketers - B2B News Network | Business in a Social Media World | Scoop.it

If you have followed me for a while, you know how much I love curating content. You may even remember my introduction to the topic.


Honestly, I would blog about curation all day. That's why, anytime someone asks me to contribute my thoughts, I can only oblige. :-)


Here is another primer on content curation, this time for B2B companies and marketers. I wrote it for the B2B News Network.


Aside from the usual definition and list of benefits, you will find a series of questions to ask yourself before jumping on the curation bandwagon. I have also included all sorts of useful tips and the names of two must-use tools.


Read the article at http://www.digitaljournal.com/b2bnn/2014/12/primer-content-curation-b2b-marketers/


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Social media in numbers (December 2014)

Social media in numbers (December 2014) | Business in a Social Media World | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to December 2014.
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Laura Diamond's curator insight, December 23, 12:13 AM

I found these statistics show just how much of the worlds population use social network in society these days as well as how many shops and brands advertise online on a frequent basis. 

Igor calderon's curator insight, December 23, 3:14 PM

muy recomendable

Cendrine Marrouat - www.socialmediaslant.com's comment, December 23, 4:02 PM
@Igor calderon @Laura Diamond Thank you for your kind words. It's a monthly roundup, so I hope to see you again in January for the next installment. :-) Merry Christmas!
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Creating More Opportunities for Engagement in 2015

Creating More Opportunities for Engagement in 2015 | Business in a Social Media World | Scoop.it

Three insightful studies to help you start 2015 with a bang. On the menu:


- Social metrics are not enough

- Some advice to pitch the media

- Twitter engagement factors revealed


Read the article at http://blog.paper.li/2014/12/22/creating-more-opportunities-engagement-2015/


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Case study: BuzzFeed traffic grew 157% This Year!

Case study: BuzzFeed traffic grew 157% This Year! | Business in a Social Media World | Scoop.it

Whether we like BuzzFeed or not, the website keeps growing. There are two simple reasons for that success: The company has done its research and pays attention to its audience. 


A very interesting case study to understand how to use your ad dollars in a more efficient way.


Read it at http://blog.newscred.com/article/buzzfeed-traffic-grew-157-this-year-their-latest-report-will-have-you-rethinking-your-ad-spend/6b245557e913d539ae819a74810413b0


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An Open Letter to Brands from Your Customer

An Open Letter to Brands from Your Customer | Business in a Social Media World | Scoop.it

If customers were really asked what they think about big brands, I'm sure they would say the same things as Tracey Parsons. 


"It should be all about me. And you always make it about you. We would break up, but I do need to eat food and get places; I also like smelling nice. So, we continue to do this dance. But know this, you cannot control my attention or “own” my email address. We aren’t in a relationship. I see you try really hard to disrupt my attention. And frankly, it’s making me mad. So, when I need you, I will find you; until then, get lost." (emphasis is mine)


But since customers are not really asked, the dance continues...


Read the article at http://www.socialmediaexplorer.com/social-media-marketing/an-open-letter-to-brands-from-your-customer/


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Let big brands help you with these 30 social media marketing ideas

Let big brands help you with these 30 social media marketing ideas | Business in a Social Media World | Scoop.it

If you lack ideas for your next marketing campaign, read this article. There are 30 useful suggestions. 

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How To Turn Your Customers into Brand Fans: 3 Examples

How To Turn Your Customers into Brand Fans: 3 Examples | Business in a Social Media World | Scoop.it

GoPro, Tourism Australia, and Betabrand show you how to build customer evangelism

Do you know that only 34 percent of marketers ask consumers what they want? This figure is part of my new social media stat roundup, which will be available tomorrow. I think it fits perfectly here for several reasons:

- Brands still make it too much about themselves
- Too often, they focus on attracting new followers while overlooking the ones they already have
- They see all followers and subscribers as uniform 
- Some of their KPIs cannot apply to the online world

One day, soon hopefully, most brands will understand why the likes of GoPro, Tourism Australia, and Betabrand do what they do. 

Every time you ask your audience and consumers to take part in your journey, that you allow them to tell your story, you win browny points. 

Overall, an excellent article by Content Marketing Institute's Michele Linn, with some valuable questions to ask your team. 


Read it at http://contentmarketinginstitute.com/2014/10/how-to-turn-customers-brand-fans/


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Everything You Need to Know About Google Plus Post Ads (Infographic) - SociallyStacked

Everything You Need to Know About Google Plus Post Ads (Infographic) - SociallyStacked | Business in a Social Media World | Scoop.it
Google has completely transformed how we access information -- but it's not just for search anymore. Google has become hub for email, calendars, video chats, etc. And while Google Plus, the company's social network, hasn't exactly taken off, most businesses seem to have a profile.
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Behind the Scenes of The Cleveland Clinic’s Content Marketing Strategy

Behind the Scenes of The Cleveland Clinic’s Content Marketing Strategy | Business in a Social Media World | Scoop.it

Healthcare is a boring and scary field to outsiders. After all, no one visits hospitals when they are healthy. And we don't see many of those hospitals on social media either. 


There are always exceptions though. The Cleveland Clinic is one.


In this interview with Amanda Todorovich, Manager of Digital Engagement, you will learn why the clinic has made a huge splash on social networks like Facebook and Twitter. 


There are quotes in every paragraph. So, I will just share my favorite one below: 


"We are trying to put content in front of people at the right time. So when we post in the morning, we post about breakfast foods or how to get the most out of your morning workout. At midnight, we post about sleep apnea, insomnia or midnight snacks. It’s not just relevant—it’s extremely relevant."


I love this quote because it sums up exactly what a lot of brands keep missing. The Cleveland Clinic marketing team has obviously taken the time to observe its audience, test, measure, and engage.


They also re-purpose content, and always redirect traffic to the clinic's blog, which features expert tips from healthcare specialists. 


"We think about content from our patients’ and from consumers’ perspective."


A must-read to learn the basics of a winning content marketing strategy in every industry. 


Link: http://www.kunocreative.com/blog/cleveland-clinics-content-marketing-strategy


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Responsive Design: Defined in a Single GIF

Looking for a quick and easy definition of responsive design? HubSpot has created this great GIF for you. 


See it at http://blog.hubspot.com/marketing/responsive-design-definition-gif


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The Customer Journey to Online Purchase

The Customer Journey to Online Purchase is an interactive infographic that explores typical customer behavior to improve marketing programs.


What a fantastic resource to understand audiences better! You can visualize the path to purchase by industry, business size, country, and channel. 


See everything at http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html


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Why the tech world loves bullsh*t metrics

Why the tech world loves bullsh*t metrics | Business in a Social Media World | Scoop.it

Page views, registered users, app downloads... Tech companies need numbers to show off to press and investors, even if they need to massage the numbers a bit.


Hilarious video made by Vooza!


Watch it at http://vooza.com/videos/bullshit-metrics


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More Tools for Facebook Pages and Twitter Marketers

More Tools for Facebook Pages and Twitter Marketers | Business in a Social Media World | Scoop.it
In this week's roundup: more tailored targeting, “pinning” on the Plus, and a lot more.
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5 tools and services that caught my attention this month (December 2014)

5 tools and services that caught my attention this month (December 2014) | Business in a Social Media World | Scoop.it
Welcome to a new roundup of social media tools and services! This month, let me introduce you to: Quill Engage, Hemingway, Hashatit.com, Nibbler, and Wovn.io
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Your guide to a perfectly optimized page (Infographic)

Your guide to a perfectly optimized page (Infographic) | Business in a Social Media World | Scoop.it
According to Backlinko, Google uses 200 ranking factors for its search engine. It's a lot to take into consideration, isn't it?


Unless you work in the SEO field, I don't think you need to know them all. After all, as Brian Dean states, "Some are proven. Some are controversial. Others are SEO nerd speculation."


Read the article at http://socialmediaslant.com/guide-perfectly-optimized-page-infographic/


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Word of Mouth: It Still Matters!

Word of Mouth: It Still Matters! | Business in a Social Media World | Scoop.it

Word of mouth is too important to be left aside. In this day and age, with the advent of technology, it has the power to make or break a brand in a matter of seconds.


Read the article at  https://www.linkedin.com/pulse/article/20141209212744-41277595-word-of-mouth-it-still-matters


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Luigina Sgarro's curator insight, December 19, 3:29 PM

Il passaparola è ancora fondamentale. Mi domando spesso se sto facendo le cose giuste per assicurarmi che avvenga e non, semplicemente, lasciare che accada.

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Think Before You Discount

Think Before You Discount | Business in a Social Media World | Scoop.it

If there is something Ted Rubin does well, it's saying things like they are. He always as a way to remind us of what matters in this social media world.


In this new article published on the Huffington Post, Ted tackles the problem of constant discounts. He uses the example of Groupon to show that,


"While there is of course great value in catching an initial sale from an otherwise inactive shopper, the challenge shows up when we try to build an ongoing relationship with this "hot" lead. They will continue to expect these deep discounts, because they will see those discounted prices as the actual value of the product or service."


Of course, there is nothing wrong with occasional coupons and discounts. But they shouldn't be a frequent strategy. Otherwise, you will end up attracting the wrong customers.


Read the article at http://www.huffingtonpost.com/ted-rubin/think-before-you-discount_b_6283406.html


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Reaching Consumers Where It Matters

Reaching Consumers Where It Matters | Business in a Social Media World | Scoop.it

The potential to connect with shoppers has never been greater. A big chunk of the social sharing map is about to be charted. It's called Dark Social. 


This week’s roundup also takes a look at the way people engage with emails on mobile devices and what motivates them to recommend what they see.


Read the article at http://blog.paper.li/2014/12/08/week-in-social-media-reaching-consumers-matters


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Top 8 Brand Disasters of 2014

It's time to take a look at the way some major brands leveraged social media this year. As always, mistakes offer great takeaways for entrepreneurs, businesses owners, and marketers. 


List of brands: 


1. Walmart

2. Red Cross

3. Target

4. US Airways

5. Reynolds American

6. Market Basket 

7. American Apparel 

8. Malaysian Air


Apparently, big companies still use interns...


Read the article at http://www.inc.com/geoffrey-james/top-8-brand-disasters-of-2014.html


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Conversation rate optimization: An alphabetical guide (Infographic)

Conversation rate optimization: An alphabetical guide (Infographic) | Business in a Social Media World | Scoop.it

When thinking of selling products online, what immediately comes to mind? For me, it would be newsletters, landing pages, and pop-up forms.


Of course, there are many other ways of optimizing a website to create and excellent user experience and increase leads and conversion. It’s all about trials and errors, observation, connecting, content, and putting the right information in front of people.


If you are new to the world of e-commerce and Conversion Rate Optimisation, check out the infographic at http://socialmediaslant.com/conversation-rate-optimization-guide-infographic/


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How To Use LinkedIn Pulse To Drive Traffic And Subscribers

How To Use LinkedIn Pulse To Drive Traffic And Subscribers | Business in a Social Media World | Scoop.it

Want more targeted traffic and email subscribers? Find out how to leverage Linkedln Pulse today with Brian Lang. He shares some excellent pointers. #5 (Tweeting the Pulse team) is particularly good.


Read at http://www.bloggingwizard.com/linkedin-pulse


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Alain Theriault MBA's comment, December 6, 12:22 PM
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Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever

Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever | Business in a Social Media World | Scoop.it
One of the most insightful articles I have ever read.

Today, I was chatting with a friend about the way most marketers focus on numbers and shiny tools. The timeliness of this post is remarkable! 

Jay Acunzo says nothing new and doesn't reinvent the wheel: 

"Great products solve problems and fulfill desires, whether you sell marketing software or basketball shoes. Great content must do the same."

However, the delivery is something else. I got hooked as soon as I reached this line: "Great content removes steps". 

Jay also invites marketers to see themselves as problem solvers. I love it! 

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Marco Favero's curator insight, December 5, 9:54 AM

aggiungi la tua intuizione ...

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5 Social Brands That Rock at Defying Best Practices

5 Social Brands That Rock at Defying Best Practices | Business in a Social Media World | Scoop.it

What this article proves is that best practices are nothing if you don't know who you are serving.


Brands mentioned:


- Denny's (Tumblr)

- TSA (Instagram)

- Zara (Facebook)

- Parks and Recreation (Twitter)

- Wisecrack (YouTube)


I would have loved to see case studies for Pinterest and Google+ too!


Read at http://www.brianhonigman.com/defiant-social-media/


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Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com