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Calculating ROI from Social Media - Problems, Pitfalls & Breaking all the things... | distilled

Calculating ROI from Social Media - Problems, Pitfalls & Breaking all the things... | distilled | Business in a Social Media World | Scoop.it
Cendrine Marrouat - SocialMediaSlant.com's insight:

An excellent article on the "poor" value of using ROI to measure social media data. 

 

"Rather than coming up with more fancy ways to calculate the incalculable I think we need to accept that social media just doesn’t deliver great ROI directly." - Hannah Smith

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Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat - SocialMediaSlant.com