The other night, soon after returning from watching a film at my local theatre, I turned on my computer to check my emails. To my surprise, I found an email from the SCENE Program, which rewards me with free movie vouchers when I have gathered enough points. I had used my points to get the ticket.
The company thanked me and hoped that I had enjoyed the film. The message was very friendly and really made me look forward to continuing using the program.
Just as I was wondering if I should turn the email into a case study, I came across an article from Ken Mueller that saved me time and effort.