By Emily AdamsImpression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.
I like this article because it asks us to stop looking at the tip of the iceberg.
If you want real results, focus on the big picture, not just immediate ROI.
According to the latest Sprout Social Index, customer queries via social media have increased by 18 percent in the last 12 months. And yet, only 11 percent of them are addressed. Even worse, companies take an average of 10 hours to follow up and send 20 times more promotional messages than actual responses! These stats …
In my latest contribution for B2B News Network, I share useful tips and examples to help you build a winning social media policy.
Whether your company has many employees or just a few, it's important to have all your bases covered. And the post works for B2C firms as well.
A common question from new bloggers is “How big do I have to be before I can start working with brands?” - but it's not always about the audience size.
Strangely enough, I started reading the post at the end. The last paragraph would have been a perfect introduction:
"When you’re just starting out or have low traffic, a sound approach is to do whatever you can to prove your worth. Having a blog or social media following doesn’t entitle you to anything. No matter the size of your audience you should always be prepared to prove your relevance and benefit to a brand."
This article does a good job helping you focus on what truly matters: personalization and benefits.
Breaking writing rules is essential to express your personality online, as the internet brings written and spoken English closer. Here's how to do it well.
Writing for the web is not as easy as it seems. After studying the intricacies of the English language for many years at university, it took me a while to figure out my online style.
As Suzan St Maur states in her excellent post, you don't have to change your personality. But you have to be aware that people read content differently online and offline.
#1 remains the most important rule though: If you want to break the rules, make sure you know them first. ;-)
There are specific rules about the use of relevant content to the 2016 Olympics on social media platforms. Get to know them before you share.
During the last Olympics, some brands were in trouble for using specific words. This year, again, make sure you know what's happening. Janet Fouts has some important tips for you.
"There are no original ideas. There are only original people." - Barbara Grizzuti Harrison --- "Originality is nothing but judicious imitation. The most
I am not a fan of Justin Bieber's, but the case study Scott Aughtmon chose is excellent.
As I always say: "All the ideas in the world have been used. What matters is the twist you put on yours."
This article is a great reminder of what content creators really need to do to build loyalty and trust. Bookmark!
Social media is a fantastic medium of communication. Unfortunately, it is only as good as people want it to be. As a social media advocate and professional, I follow a lot of peers. While a majority are awesome at what they do, there are some whose behavior gives the industry a very bad name. I call them the social media professional jerks. How do they qualify as jerks? Here are five reasons below.
I have met quite a few of these in my career...
So, if we can’t do everything, we have to recognize that we’re faced with a choice: we can do many things badly, or we can do a few things really well.
Beth Hayden shows you how to find your target audience's favorite social media sites so you can optimize your content marketing efforts on those platforms.
As I always say, you don't need to be everywhere in social media. You just need to be where your audience likes hanging out.
This excellent step-by-step guide will not just save you time. It will also allow you to save money and laser-target your social media strategy.
Explore the updated History of Content Marketing infographic to gain insight from the past – Content Marketing Institute
I knew content marketing had been around for a long time. But I had no idea that it dated back to before The Furrow!
Very cool infographic from Content Marketing Institute!
Find a list of the most common on-site SEO issues and information about the way they can affect your search engine rankings.
"Bad SEO is not always about a direct violation of search engine rules, it sometimes results from simply not taking proper care of your website and your users." - Elena Terenteva
Is your list's value decreasing? Here's how to reactivate a tired email list by either reactivating or unsubscribing those who are slipping away.
I like the article. It doesn't place the blame on business owners like so many in the same category.
Having low opening / clickthrough rates is not the sign that you are automatically doing a bad job with your newsletter. People are fickle and change.
Removing inactive subscribers will be good on your wallet and also help you get a better view of the metrics that matter.
A while ago, a Google+ user shared a lovely photo in one of the Communities to which I belong. When I asked them who had taken it, they explained that they had no idea. The same thing happened with several other users in the next fe
Copyright infringement is a real issue. Ask any content creator (especially photographers) and they will tell you that they have had to fight against people who take their content without crediting them...
What should online marketers and entrepreneurs keep in mind when they sit down to choose a domain name? In today's Whiteboard Friday, Rand covers eight criteria for picking a winner.
This is the best video I have ever watched on how to choose a domain name!
Rand Fishkin has a knack for explaining the basics. And the examples are awesome and easy to remember.
You'll find hundreds of articles praising the benefits of automation. You'll find very few warning of the dangers.
Automation can be a great thing. However, as David Leonhardt shares in this article, it's overused and abused, to the point of sacrificing the customer experience.
That actually reminds of the incredible number of auto DMs I still get on Twitter every day...
Online-media companies and social-media platforms are closing comments sections, writes John Delaney.
Timely article! It's true that trolls are not interested in productive conversations. They are just there to deride and waste people's time.
Is closing comment sections the solution, though? That would make a very interesting discussion.
"Brought to you by Cendrine Marrouat, who I think is simply brilliant." When I caught this mention in my Inbox last night (thank you Talkwalker Alerts!), I immediately clicked on the link to see where it would lead me. I landed on the blog of Ula Gaha, a librarian working at Mississippi State University. I looked around the site and found out that she had already mentioned my name several times. It took me a few seconds to locate her Twitter handle. I then sent her a " thank you" message.