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Brands - it's time to stop being faceless and start showing character on social media

Brands - it's time to stop being faceless and start showing character on social media | Business in a Social Media World | Scoop.it
Brands are rather splendid things, aren’t they chaps? Brands inspire loyalty. Brands create excitement. Brands convey complicated and...
Cendrine Marrouat - SocialMediaSlant.com's insight:

There was a time when brands could get away with all-out self-promotion. Until very recently, enticing audiences with a few contests and specials seemed to be enough.

 

Things have changed a lot in the last couple of years. Now, businesses really need to take into consideration what audiences want — especially personality.

 

“Brand engagement on social media is in dire need of serious re-thinking, but it need not be jettisoned altogether. Brands can still find their niche on social media, but to do so they require a new extension that would allow them to engage with the public in a less antisocial fashion. What they need is personality.”

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Business in a Social Media World
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Curated by Cendrine Marrouat - SocialMediaSlant.com