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Why Brands are Getting it Wrong in Social Media

Why Brands are Getting it Wrong in Social Media | Business in a Social Media World | Scoop.it
Stop talking about social media as a means to an…
Cendrine Marrouat - SocialMediaSlant.com's insight:

As always, Brian Solis says it like it is. 

"Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to traditional thinking and processes rather than adapting business philosophies and supporting methodologies to meet new opportunities."

Can I get an amen?

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Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat - SocialMediaSlant.com