What gets you out of bed in the morning and why should people do business with you? People don't buy what you do, they buy why you do it.
Whether I am in front of a group or talking to a client, I always explain the same thing: “The more relatable you are, the more likely people are to trust / recommend you, and buy from you.”
Matt Crawford shares some enlightening thoughts on the topic.
“Why do you do what you do? Have you thought about that recently? Whether you are an entrepreneur, an employee, or even a charity worker, it’s important to regularly asses what motivates you in business. It’s not only important for you and your company. It’s important for your customers. Because as Simon Sinek says: People don’t buy what you do, they buy why you do it.”