The Lone Ranger turned out to be one of the biggest movie flops in history. The movie (before marketing) cost more than a quarter of a billion dollars to make. Here's the thing: thousands of people touched this project.
"Basting the turkey might sound like your job description, but ultimately, we're known by the projects we get involved in. Saying "no" or even "stop" is the hallmark of the professional you want on your team." - Seth Godin