Business in a Social Media World
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Social media in numbers (Q2 2016) - Social Media Slant

From socialmediaslant.com

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to June 2016. (Bringing you this quarterly roundup
Cendrine Marrouat - cendrinemarrouat.com:

The biggest list of social media stats you have ever seen is available on my blog. :-)

moralslighter's comment, June 30, 11:22 PM
Nice

Clickbait headlines are not the problem - The Storyteller Marketer

From www.thestorytellermarketer.com

After all, isn't the objective of a title is to get you interested enough to click it?So why do we get pissed off with over-sensationalized headlines?
Cendrine Marrouat - cendrinemarrouat.com:

The best part of this article? Its conclusion!

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Digital Marketing Strategy: the A-to-Z Guide

From mention.com

Building a digital marketing strategy? This glossary simplifies many of the terms and techniques used by top digital marketers.
apertharpist's comment, June 27, 2:32 AM
excellent...

Social Media Listening Is Not Hearing - There's a difference

From www.youtube.com

I share some thoughts on the difference between social listening and simple hearing. Your social media marketing must be listening and not just hearing.
Cendrine Marrouat - cendrinemarrouat.com:

Another excellent video from Robert Caruso. The difference between hearing and listening is subtle but major. And brands big and small still don't seem to understand it...

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12 Most Fierce Ways to Protect Your Blogging Time

From www.contentmasteryguide.com

We all have the same 24 hours. Here’s how to consistently dedicate a piece of that time to blog writing.
Cendrine Marrouat - cendrinemarrouat.com:

Another excellent post on blogging efficiency by Linda Dessau!
My favorite point is #9. Pairing up with people is a great idea to get the flow going. I also like asking questions to others to see what strikes their fancies...

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More Blog Traffic With Pinterest: Inside One Writer's 161% Jump

From www.makealivingwriting.com

Want to know how to use Pinterest to boost traffic and grow your audience? Check out this writer's four-step plan to make it happen.
Cendrine Marrouat - cendrinemarrouat.com:

Basic but good article to bookmark.

 

Pinning 30-40 times a day, though? Not sure if it would work for everyone!

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Google has stopped using authorship completely, even for in-depth articles

From searchengineland.com

Authorship is now officially and completely dead. Gary Illyes from Google said authorship is not used at all at Google anymore.
stadiumor's comment, June 25, 4:36 AM
Terrific...!!

Interview with Ben Deschamps, of independent record label Amphis Music - Social Media Slant

From socialmediaslant.com

Today, I’m going back to my roots: independent art. I started my career as an indie and have always enjoyed connecting with that community. When Ben Deschamps told me his story a few months ago,
Cendrine Marrouat - cendrinemarrouat.com:

Tiny budget? Not a problem! Ben Deschamps has some great insights to help you make a dent in social media. 

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Blogging Success: 100 Experts Share their Greatest Accomplishment

From bloggingthing.com

Since 2007, a movement was started to redefine one single word. According to the Merriam-Webster, success is “the fact of getting or achieving wealth,
Cendrine Marrouat - cendrinemarrouat.com:

What does the word "success" mean to you? Anh Nguyen asked 100 bloggers (including myself) what their greatest achievement was.

It's interesting to see how each person in the list measures success differently.

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Should You Be Using LinkedIn’s “Mentioned in the News” Feature?

From socialnomics.net

Twenty-five percent of adult internet users in the U.S. and 22 percent of the entire adult population in the U.S. use LinkedIn according to a Mobile Messaging
Cendrine Marrouat - cendrinemarrouat.com:

It's the first time I read about this feature. I didn't even know it existed...

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Why We Only Accept 1 Out of Every 10 Guest Blog Pitches

From moz.com

Pitching a guest post on hoverboards to a B2B marketing blog is, unsurprisingly, a bad idea. Find out why Bop Design rejects 9 out of every 10 pitches and what you can do to increase your own chances of pitching success.
Cendrine Marrouat - cendrinemarrouat.com:

After a while, every blogger receives the same kind of pitches. This post by Bop Design ties into the one I published earlier this week.

Nothing new under the sun in terms of advice, but it's good to see an increasing number of bloggers call out spammy guest posting pitches.

Clipping Path Specialist's comment, June 21, 4:24 AM
Thanks

12 Cures for Blogging Overwhelm

From www.contentmasteryguide.com

Before you give up on the idea of blogging, here are 12 soothing truths for wellness bloggers.
Cendrine Marrouat - cendrinemarrouat.com:

There is a fear among novice bloggers that you have to be all-in if you want to succeed. While a strategy and consistency are vital, you can miss an occasional deadline or see writer's block in a positive way.

 

Linda Dessau will put anybody at ease with her 12 pointers.

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I'm killing most of my email capture. Here's why.

From www.nateliason.com

The best writers don't need to constantly demand your attention, you'll happily give it to them. It's the mediocre writers and products that bombard you.
Cendrine Marrouat - cendrinemarrouat.com:

Very interesting article by Nathaniel Eliason!

There are different schools of thought on the topic. However, the arguments in this post are probably the most solid I have read in a long time.

I totally agree with this: "People with mediocre products and mediocre content think the solution is to become more aggressive about marketing when the solution is to make something better."

Instead of adding to the noise and being aggressive, build something that people will want to get.

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The Content Junkyard (and Why So Many Articles Fail) - Copyblogger -

From www.copyblogger.com

Sean D'Souza outlines the four stages of successful article-writing and the hazards of completing all four stages in one writing session.
Cendrine Marrouat - cendrinemarrouat.com:

To each their own, honestly. I don't agree with the steps, but I'm sure others will.

The thing is, we are all different. It doesn't matter how you work. What's important is the result.

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Guest blogging: Quick tips to do it right

From socialmediaslant.com

Like every blogger on the planet, I receive guest posting pitches. Most of them are awful. And not because the senders don't know what they are doing. In 70 or 80 percent of cases, they are spammers whose job is to send mass, pre-formatted emails. They don't even look at your website.
Cendrine Marrouat - cendrinemarrouat.com:

Interested in guest posting on other blogs to increase your exposure? I created this mini-guide to help you do it right.

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Wikipedia Marketing for B2B: The 101 with Mike Wood - B2B News Network

From www.b2bnn.com

Did you know that Wikipedia averages more than 18 billion page views per month? It’s one of the most visited websites in the world. Wikipedia isn’t just a de facto research ‘base’ for many social media users and customers. Having a page there is also a guarantee of high ranking in search engine results. That …
Cendrine Marrouat - cendrinemarrouat.com:

Interested in leveraging Wikipedia for your B2B firm? I spoke with expert Mike Wood...

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Why you need to read, and how to do it efficiently — The Startup — Medium

From medium.com

Reading isn’t just for writers. Reading helps us learn more about our craft — whether it’s marketing, management, engineering or teaching…
Cendrine Marrouat - cendrinemarrouat.com:

My favorite thing about content curation? I get to read (and learn) a lot. But not everyone is a curator. That's why an article like this one is important.

 

Lauren Holliday shares a bunch of useful tips and tools to help you reconnect with the reading process. It's a topic that bloggers rarely tackle...

Oliver Durrer's curator insight, June 12, 5:51 AM

Readers are leaders.

Here, you can steal my blog post template | grafixCat media

From www.grafixcatmedia.com

Steal my blog post template! This is a simple framework to help outline your blog posts and it is super easy to remember.
Cendrine Marrouat - cendrinemarrouat.com:

I really like this article written by Todd Jones. I had never thought of the process of delivering sermons being the same as writing blog posts. It's an interesting comparison which makes complete sense!

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Social Media Conversation Starters - Female Business Hub

From femalebusinesshub.com

A selection of Social Media conversation starters to help you with what to post on Social Media.
Cendrine Marrouat - cendrinemarrouat.com:

A good list!

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Top social media platforms explained in plain English (Infographic) - Social Media Slant

From socialmediaslant.com

Have you ever looked for an easy explanation of the main differences between the major social networks out there? If the answer is yes (and you like whiskey), check out the infographic below. The top 11 platforms
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Seth's Blog: "Um" and "like" and being heard

From sethgodin.typepad.com

You can fix your "um" and you probably should. Each of us now owns a media channel and a brand, and sooner or later, as your work gains traction, we'll hear your voice. Either in a job interview o
Cendrine Marrouat - cendrinemarrouat.com:

English is not my mother tongue, so this post hits home strongly. At the beginning of my career, I used to worry that I would never be able to express myself properly in front of an audience. 

 

It took me months of hard work and building my self-confidence to be able to speak the way I do now. I still struggle, but I'm grateful for all the opportunities I have gotten. 

 

As Seth Godin suggests, take your time and replace the "ums" with silence. Think as though someone was totally giving you the floor and don't be afraid of interruptions and mistakes. 

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B2B And B2C Marketing: Is There Really Any Difference?

From marketinginsidergroup.com

What’s the difference between B2B and B2C marketing? Is there any difference at all? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. For those who are new to marketing or are exploring the “other side” of the marketing world, read on to learn more about the similarities and differences between B2B and B2C marketing.
Cendrine Marrouat - cendrinemarrouat.com:

This article is great for newbies and slightly experienced marketers and business owners alike. I love how Michael Brenner has broken down the similarities and differences between the B2B and B2C marketing processes.

Super easy to understand!

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It’s Official: Facebook Text Rule in Ad Images is Changing

From www.jonloomer.com

Facebook is updating their text in images rule. Going forward, your ads won't get rejected for including too much text. But does this change anything?
Cendrine Marrouat - cendrinemarrouat.com:

I don't use Facebook ads anymore, but I'm sure someone will find this article useful.

 

From my understanding, the 20% rule is gone, but the visibility (and price) of your ad will depend on the amount of text in images. Another step Facebook is taking towards deciding what's worthy of being shown...

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SEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday

From moz.com

With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.
Cendrine Marrouat - cendrinemarrouat.com:

Optimizing blog posts for search engines AND readership is an art. The process is quite intense and requires a lot of patience.

 

Rand Fishkin does a stellar job in this video demonstrating the most important steps. What I like the most is point #8: "Experiment, learn, and iterate."

This is not something where you follow this process and you have instant results with your first post. That's not the case. No one has that in blogging. That's just not how it works. You're going to launch, promote, analyze, apply the information that you learn, and launch again. This process is going to happen over and over, and the more you learn and apply, the better you're going to get at this system.

Bookmark!

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What examples of bad marketing annoy you the most?

From inbound.org

I have a few pet peeves when it comes to bad marketing: stock photos on website, overstatements (
Cendrine Marrouat - cendrinemarrouat.com:

Social media has given us excuses...

...excuses to treat people like numbers on a list.

An important conversation to have!

 

I see that LinkedIn is at the top of the list. Generic connections and salesy messages without any prior introduction get on my nerves! 

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