How we fixed a huge mistake we were making with our email marketing (and a few tips to help make your emails better, too).
Welcome emails are among the most difficult pieces of content to create. They have to be a good followup to your subscription process.
Sometimes, we want to say too much in them. As a result, we run the risk of overwhelming sendees.
Dave Gerhardt of Drift learnt a valuable lesson by paying attention to other welcome emails. It's a great case study that goes to prove what I always say: Others are an excellent source of inspiration. :-)
There are three ways to write for online readers. Learn the basics on how to write for the Web below. You might have heard that writing for the Web is different than other writing. And you would b…
When it comes to writing for the web, many people make the mistake of believing that it works like essays. I have had to explain many clients that attention-spans are much shorter online.
David Leonhardt has written a stellar post here.
"Before you start writing, define your goal. Are you trying to sell, to inform or to connect? Your goal will determine the approach you take. Once you have clarity on the approach, you can bring clarity to your readers."
Do you really need to blog to increase your business? Read this post and find out!
If you have ever wondered if you should stop blogging for a while, this article is for you. Sharon McElwee spent a few weeks not updating her own blog and shares her conclusions with us.
She may have lost traffic but her business and productivity have improved!
What’s even more satisfying than the first bite of a burger?
Starbucks, Oreo, Jamie Oliver, and Red Bull rock the Instagram scene in different ways. Even if your business is not in the same industry, you can certainly learn from them.
The other day, I used Starbucks' about page to teach a client in a totally different field how to create a winning bio...
Credit: Astrid Stawiarz/Getty Images Pinterest once had the reputation of being a place where young users, mostly women, could post pins about their pa
Nothing new or earth-shattering in this article. Actually, the title is quite misleading, as you may expect case studies.
With that said, it's great to be reminded of the basics...
New to SEO? Here’s all the tips you need to know to optimize your content before, after, and when you blog.
What a great article on SEO for blogging! I know all the tips but they are explained in plain English. So, the information is easy to read and absorb.
Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer personas create stronger alignment across your different departments. When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values. The idea behind the strategy is that once you’ve better defined your ideal customer you can […]
Guides to create ideal B2C personas are a dime a dozen. But the same cannot be said of the B2B space.
I really like how Brandon Gains explains the difference between B2B and B2C at the beginning of the post. Stellar info, especially with the examples!
Most people don't get too upset at anything a two-year-old kid says to them. That's because we don't believe that toddlers have a particularly good grasp on the nuances of the world, nor do they possess much in th
In other words, the uninformed critics don't deserve your attention...
As a content curator with six years of experience, marketers and business owners interested in the practice often contact me. Nine times out of ten, the conversation starts with this question: What are the benefits? The short answer is that there are many. I decided to ask curation experts I know to share their favorites …
Some of the most prominent experts on content curation answered my question: What are the main benefits of the practice?
Last month, Prince died at the age of 57. As always, brands quickly took to Twitter to honor the memory of the music legend. Cheerios came up with the following Tweet: Grieving fans and many other
The more I look at the tweet, the less I understand why Cheerios got such a bad rap. Was it in poor taste? Maybe, but at the end of the day, many of the branded Tweets I saw were much more tacky and self-promotional...
What do you think?
At Atomic Reach, we love Quora. We consider it a solid tool for promoting blogs and businesses. The Q&A site currently receives 100 million monthly unique visitors. Half of them live in the U.S.! Impressive numbers, right? And yet, many of the small business owners I know are either unaware that Quora exists or are …
Are you looking for a way to leverage Quora to increase the visibility of your business? Here is a mini-guide to help you get started on the right track.
Demian Farnworth reveals six essential qualities of product pages that dominate search results and make sales. Discover how to use them on your website.
Just before leaving the house for a photoshoot, I chanced upon this post.
It starts with a premise: Amazon has been around a lot longer than your own website. So, no matter how good your book / product is, its page will always appear after the page on Amazon in search results.
Duh, I thought. Until I read further.
Beyond SEO and link authority, there is something else that matters even more to the visitors of your product page: Your story.
Happy to see Saddleback Leather mentioned in this post. This company is one of the best at storytelling!
Metaphors are great for explaining things. Try and explain to a client that inbound marketing is about persona development, prospect watering-holes, regular communication, engagement
This is a seriously clever way of describing marketing and social media strategy to complete beginners!
Depending on whom you ask, Facebook is either the savior or destroyer of journalism in our time. An estimated 600 million people see a news story on Facebook every week, and the social network’s founder Mark Zuckerberg has been transparent about his goal to monopolize digital news distribution. “When news is as fast as everything else on Facebook, people will naturally read a lot more news,” he said in a Q&A last year, adding that he wants Facebook Instant Articles to be the “primary news experience people have.”
To me, this article speaks to what the Facebook team thinks of users in general. Anyone who has worked as a journalist knows how the public sees journalism...
StumbleUpon can be a great tool for driving traffic to your blog or website, the problem is it doesn't stay long.
I'm not sure if I completely agree with Amanda Webb, but it's true that Stumbleupon is a hit or a miss. Very few blogger have reported success with it, even when they curate a lot of third-party content there.
There is one newsletter I read almost religiously. It’s Martin Stellar’s. Martin has a refreshing voice. He is honest and wise. And even though he has chosen to work with independent artists, his advice is always relevant to small business owners.
I am re-posting a newsletter from very smart marketer Martin Stellar. What do you think?
In this very competitive world, one of the only things that can set your company apart from others in its category is your value proposition. Also known as a unique selling proposition (USP), this concise statement tells potential customers what value / benefits they can expect from a product or service. Companies also often include …
Do you know what your unique value proposition is? Not sure?
Well, here is my mini-guide to help you come up with one that will wow your listeners.
"How to" posts practically built the blogosphere. But they're not working nearly as well as they used to. Find out why - and how to fix it.
The best post I have read on effective how-to posts.
The secret to writing stellar pieces has nothing to do with reinventing the wheel. It's about finding an angle that no one else has covered.
It's one of the pieces of advice I repeat the most.
The example is excellent!
Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile friendly... right? Not quite. Here's a breakdown of the
A couple of years ago, businesses could afford not to have mobile-optimized websites. Now? Things have changed!
If you are considering implementing it on your own site, here is a great article to help you understand what kind of design you should choose.