I share some thoughts on the difference between social listening and simple hearing. Your social media marketing must be listening and not just hearing.
Another excellent video from Robert Caruso. The difference between hearing and listening is subtle but major. And brands big and small still don't seem to understand it...
We all have the same 24 hours. Here’s how to consistently dedicate a piece of that time to blog writing.
Another excellent post on blogging efficiency by Linda Dessau!
My favorite point is #9. Pairing up with people is a great idea to get the flow going. I also like asking questions to others to see what strikes their fancies...
Today, I’m going back to my roots: independent art. I started my career as an indie and have always enjoyed connecting with that community. When Ben Deschamps told me his story a few months ago,
Tiny budget? Not a problem! Ben Deschamps has some great insights to help you make a dent in social media.
Since 2007, a movement was started to redefine one single word. According to the Merriam-Webster, success is “the fact of getting or achieving wealth,
What does the word "success" mean to you? Anh Nguyen asked 100 bloggers (including myself) what their greatest achievement was.
It's interesting to see how each person in the list measures success differently.
Pitching a guest post on hoverboards to a B2B marketing blog is, unsurprisingly, a bad idea. Find out why Bop Design rejects 9 out of every 10 pitches and what you can do to increase your own chances of pitching success.
After a while, every blogger receives the same kind of pitches. This post by Bop Design ties into the one I published earlier this week.
Nothing new under the sun in terms of advice, but it's good to see an increasing number of bloggers call out spammy guest posting pitches.
Before you give up on the idea of blogging, here are 12 soothing truths for wellness bloggers.
There is a fear among novice bloggers that you have to be all-in if you want to succeed. While a strategy and consistency are vital, you can miss an occasional deadline or see writer's block in a positive way.
Linda Dessau will put anybody at ease with her 12 pointers.
The best writers don't need to constantly demand your attention, you'll happily give it to them. It's the mediocre writers and products that bombard you.
Very interesting article by Nathaniel Eliason!
There are different schools of thought on the topic. However, the arguments in this post are probably the most solid I have read in a long time.
I totally agree with this: "People with mediocre products and mediocre content think the solution is to become more aggressive about marketing when the solution is to make something better."
Instead of adding to the noise and being aggressive, build something that people will want to get.
Sean D'Souza outlines the four stages of successful article-writing and the hazards of completing all four stages in one writing session.
To each their own, honestly. I don't agree with the steps, but I'm sure others will.
The thing is, we are all different. It doesn't matter how you work. What's important is the result.
Like every blogger on the planet, I receive guest posting pitches. Most of them are awful. And not because the senders don't know what they are doing. In 70 or 80 percent of cases, they are spammers whose job is to send mass, pre-formatted emails. They don't even look at your website.
Interested in guest posting on other blogs to increase your exposure? I created this mini-guide to help you do it right.
Did you know that Wikipedia averages more than 18 billion page views per month? It’s one of the most visited websites in the world. Wikipedia isn’t just a de facto research ‘base’ for many social media users and customers. Having a page there is also a guarantee of high ranking in search engine results. That …
Interested in leveraging Wikipedia for your B2B firm? I spoke with expert Mike Wood...
Reading isn’t just for writers. Reading helps us learn more about our craft — whether it’s marketing, management, engineering or teaching…
My favorite thing about content curation? I get to read (and learn) a lot. But not everyone is a curator. That's why an article like this one is important.
Lauren Holliday shares a bunch of useful tips and tools to help you reconnect with the reading process. It's a topic that bloggers rarely tackle...
Steal my blog post template! This is a simple framework to help outline your blog posts and it is super easy to remember.
I really like this article written by Todd Jones. I had never thought of the process of delivering sermons being the same as writing blog posts. It's an interesting comparison which makes complete sense!
You can fix your "um" and you probably should. Each of us now owns a media channel and a brand, and sooner or later, as your work gains traction, we'll hear your voice. Either in a job interview o
English is not my mother tongue, so this post hits home strongly. At the beginning of my career, I used to worry that I would never be able to express myself properly in front of an audience.
It took me months of hard work and building my self-confidence to be able to speak the way I do now. I still struggle, but I'm grateful for all the opportunities I have gotten.
As Seth Godin suggests, take your time and replace the "ums" with silence. Think as though someone was totally giving you the floor and don't be afraid of interruptions and mistakes.
What’s the difference between B2B and B2C marketing? Is there any difference at all? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. For those who are new to marketing or are exploring the “other side” of the marketing world, read on to learn more about the similarities and differences between B2B and B2C marketing.
This article is great for newbies and slightly experienced marketers and business owners alike. I love how Michael Brenner has broken down the similarities and differences between the B2B and B2C marketing processes.
Super easy to understand!
Facebook is updating their text in images rule. Going forward, your ads won't get rejected for including too much text. But does this change anything?
I don't use Facebook ads anymore, but I'm sure someone will find this article useful.
From my understanding, the 20% rule is gone, but the visibility (and price) of your ad will depend on the amount of text in images. Another step Facebook is taking towards deciding what's worthy of being shown...
With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.
Optimizing blog posts for search engines AND readership is an art. The process is quite intense and requires a lot of patience.
Rand Fishkin does a stellar job in this video demonstrating the most important steps. What I like the most is point #8: "Experiment, learn, and iterate."
This is not something where you follow this process and you have instant results with your first post. That's not the case. No one has that in blogging. That's just not how it works. You're going to launch, promote, analyze, apply the information that you learn, and launch again. This process is going to happen over and over, and the more you learn and apply, the better you're going to get at this system.
I have a few pet peeves when it comes to bad marketing: stock photos on website, overstatements (
Social media has given us excuses...
...excuses to treat people like numbers on a list.
An important conversation to have!
I see that LinkedIn is at the top of the list. Generic connections and salesy messages without any prior introduction get on my nerves!
Social media is great. It’s also an annoying, disingenuous, time wasting, soul-destroying evil entity which can have a dramatic negative impact. Perhaps that was taking it too far? I’ll start again. Social media is useful, but it can hav
This article asks an excellent question which transcends photography.
Even though I often speak against the numbers game, I totally see where it can affect business owners out there. Thick skin or not, it's human to wonder why crappy photos and posts seem to get the viral treatment on platforms like Instagram or Facebook, while quality content gets overlooked.
Max Bridge is right when he says not to use social media as a benchmark for your worth as a photographer. And, I would even say that you never know who is listening.
Even if your work doesn't garner a lot of engagement, just remember that those who take the time to comment and/or share matter a lot more than those who look past you.