Are you a blogger outreach newbie looking to push your efforts to a pro level? Good stuff. Working with awesome bloggers is cool, but it's also tough.
Bloggers have been considered as part of the media since 2005. This means that pitching them requires professionalism and respect.
Unfortunately, (and I am also speaking from experience) many brands and small entrepreneurs are still under the impression that reaching out to bloggers is enough to have their news covered.
“If a blogger’s readership matters to your business, then the blogger’s feedback on your business matters as well,” says Jerry Silfwer.